TOURISM
Term 3
,Contents
Domestic, regional and international tourism .......................................................................... 2
TOURISM ATTRACTIONS ......................................................................................................... 4
The Tour Itinerary.................................................................................................................. 12
Promotional & Advertising Techniques .................................................................................. 14
The Marketing Budget ........................................................................................................... 15
COMMUNICATION & CUSTOMER CARE ................................................................................ 16
, Domestic, regional and international tourism
Section 15: Regional tourism
Regional tourism - This refers to tourism to a specific area or region. When we talk
about regional tourism in southern Africa, we usually refer to tourism in the SADC
member countries.
The Southern African Development Community
The SADC consists of number of countries is Southern Africa that have agreed to
work together to achieve development and common goals.
There are 16 SADC member countries in all.
1. Angola
2. Botswana
3. Comoros
4. DRC
5. Lesotho
6. Madagascar
7. Mauritius
8. Mozambique
9. Namibia
10. Malawi
11. Seychelles
12. Swaziland
13. Tanzania
14. Zambia
15. Zimbabwe
16. Comoros
The role of the Regional Tourism Organisation if Southern Africa
(RETOSA)
RETOSE is a Southern African Development Community (SADC) body responsible
for the promotion and marketing of tourism in the region.
RETOSAs mission
• To ensure that the tourism industry become the economic driver for SADC,
though effective development and promotion of the region.
RETOSAs main objectives
• To increase the volume (number of visitors) of inbound tourism to and within
the region.
• To create investment awareness for tourism development in the region.
Term 3
,Contents
Domestic, regional and international tourism .......................................................................... 2
TOURISM ATTRACTIONS ......................................................................................................... 4
The Tour Itinerary.................................................................................................................. 12
Promotional & Advertising Techniques .................................................................................. 14
The Marketing Budget ........................................................................................................... 15
COMMUNICATION & CUSTOMER CARE ................................................................................ 16
, Domestic, regional and international tourism
Section 15: Regional tourism
Regional tourism - This refers to tourism to a specific area or region. When we talk
about regional tourism in southern Africa, we usually refer to tourism in the SADC
member countries.
The Southern African Development Community
The SADC consists of number of countries is Southern Africa that have agreed to
work together to achieve development and common goals.
There are 16 SADC member countries in all.
1. Angola
2. Botswana
3. Comoros
4. DRC
5. Lesotho
6. Madagascar
7. Mauritius
8. Mozambique
9. Namibia
10. Malawi
11. Seychelles
12. Swaziland
13. Tanzania
14. Zambia
15. Zimbabwe
16. Comoros
The role of the Regional Tourism Organisation if Southern Africa
(RETOSA)
RETOSE is a Southern African Development Community (SADC) body responsible
for the promotion and marketing of tourism in the region.
RETOSAs mission
• To ensure that the tourism industry become the economic driver for SADC,
though effective development and promotion of the region.
RETOSAs main objectives
• To increase the volume (number of visitors) of inbound tourism to and within
the region.
• To create investment awareness for tourism development in the region.
