COM3705 Assignment 3 CORRECT
ANSWERS AND EXPLANATION
Which term describes the process of issues management? - ANSWER-
Anticipatory
During which state of the issue life cycle will a firm experience the most media
coverage? - ANSWER-Crisis stage
Which statement explains the Samsung Note 7 issue? - ANSWER-The issue
shifted from a product crisis to a corporate crisis
Which of the following enabled Taco Bell to avoid a PR disaster? - ANSWER-
Being transparent and aggressive
The PR team at Apex Corporation wants to develop a crisis communication plan.
The team has scheduled a meeting with a representative group of Apex employees
including security personnel, sales representatives, HR managers, IT specialists,
and senior managers. What should occur at this initial meeting? - ANSWER-
Brainstorming potential crises that could impact Apex
Which of the following would have helped BP America manage the PR aspect of the
Deepwater Horizon crisis better? - ANSWER-Having a stronger social media
presence
Which of the following actions by a communications team is most useful during a
crisis? - ANSWER-Analyzing data for trends, patterns and insights
Constant Computers tracks requests for warranty repairs and notices a significant
increase in the number of keyboard problems on one of its laptop models. A
Constant Computers team is formed to study the matter, determine if there is a
keyboard defect and recommend corrective action before a product recall is
necessary. Which term best describes the actions of CC? - ANSWER-issues
management
ANSWERS AND EXPLANATION
Which term describes the process of issues management? - ANSWER-
Anticipatory
During which state of the issue life cycle will a firm experience the most media
coverage? - ANSWER-Crisis stage
Which statement explains the Samsung Note 7 issue? - ANSWER-The issue
shifted from a product crisis to a corporate crisis
Which of the following enabled Taco Bell to avoid a PR disaster? - ANSWER-
Being transparent and aggressive
The PR team at Apex Corporation wants to develop a crisis communication plan.
The team has scheduled a meeting with a representative group of Apex employees
including security personnel, sales representatives, HR managers, IT specialists,
and senior managers. What should occur at this initial meeting? - ANSWER-
Brainstorming potential crises that could impact Apex
Which of the following would have helped BP America manage the PR aspect of the
Deepwater Horizon crisis better? - ANSWER-Having a stronger social media
presence
Which of the following actions by a communications team is most useful during a
crisis? - ANSWER-Analyzing data for trends, patterns and insights
Constant Computers tracks requests for warranty repairs and notices a significant
increase in the number of keyboard problems on one of its laptop models. A
Constant Computers team is formed to study the matter, determine if there is a
keyboard defect and recommend corrective action before a product recall is
necessary. Which term best describes the actions of CC? - ANSWER-issues
management
