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C216 MBA Capstone Task 3 - Competencies and Artifacts Analysis 2025-2026 NEW
PASSED TASK Western Governors University
Capstone Task 3
Andrew Perez
Western Governors University
, 2
A1. Competencies
The first competency in the WGU MBA program that supported my efforts in the
business simulation is Competency 3013.1.4: Marketing Strategy. This competency introduced
the concept of creating a new product and developing a strategic marketing plan for that product.
In my business simulation, marketing strategies involving the development of product
advertisements increased consumer interest in my bike products, with better ads leading to more
potential sales. The second competency that supported my business simulation is Competency
3015.1.2: Financial Statement Analysis. The tools learned from this competency allowed for a
better understanding of the Balance Sheet, Income Statement, and Statement of Cash Flows
generated in the business simulation and allowed for decisions to be made for future potential
growth of my business based on the analysis of those financial statements. The last competency
that supported my business simulation is Competency 3016.1.6: Management and Planning,
which is designed to develop an understanding of operations and inventory management
planning to achieve operating objectives. The simulation required thoughtful analysis of the
overall operations of my bike business to maintain inventory to meet demand without creating
risks for stockouts or over-production of products.
A1. Competencies in Business Career
The three referenced competencies above will support my efforts in the real world and in
a business career for the following reasons: Marketing strategy is an important component in
generating interest in any product. The product I sell currently is Architectural Services. It is
important to develop marketing strategies to convince potential customers that my services are
superior to those of other firms that offer the same types of services. Data provided through
marketing research will allow for informed decision-making when developing these marketing
C216 MBA Capstone Task 3 - Competencies and Artifacts Analysis 2025-2026 NEW
PASSED TASK Western Governors University
Capstone Task 3
Andrew Perez
Western Governors University
, 2
A1. Competencies
The first competency in the WGU MBA program that supported my efforts in the
business simulation is Competency 3013.1.4: Marketing Strategy. This competency introduced
the concept of creating a new product and developing a strategic marketing plan for that product.
In my business simulation, marketing strategies involving the development of product
advertisements increased consumer interest in my bike products, with better ads leading to more
potential sales. The second competency that supported my business simulation is Competency
3015.1.2: Financial Statement Analysis. The tools learned from this competency allowed for a
better understanding of the Balance Sheet, Income Statement, and Statement of Cash Flows
generated in the business simulation and allowed for decisions to be made for future potential
growth of my business based on the analysis of those financial statements. The last competency
that supported my business simulation is Competency 3016.1.6: Management and Planning,
which is designed to develop an understanding of operations and inventory management
planning to achieve operating objectives. The simulation required thoughtful analysis of the
overall operations of my bike business to maintain inventory to meet demand without creating
risks for stockouts or over-production of products.
A1. Competencies in Business Career
The three referenced competencies above will support my efforts in the real world and in
a business career for the following reasons: Marketing strategy is an important component in
generating interest in any product. The product I sell currently is Architectural Services. It is
important to develop marketing strategies to convince potential customers that my services are
superior to those of other firms that offer the same types of services. Data provided through
marketing research will allow for informed decision-making when developing these marketing
