MKTG 4500 exam 2025| with complete solutions
Primary demand advertising
a type of advertising that promotes a product category or class, rather than a specific brand
Since the challenge is to sell customers on the product concept as much as to sell a
particular brand, promotional strategies make use of Blank______ to ease market
acceptance for a new product.
Primary demand advertising
Example of primary demand advertising
Got Milk?
Identify the categories of sales promotion activities from the list below.
Manufacturer-oriented
Trade-oriented
Consumer-oriented
Competition-oriented
Trade-oriented and consumer-oriented
Consumer-oriented promotion
Provides the customer with an immediate inducement to purchase a product
Trade-oriented promotion
, promotions directed to intermediaries in the marketing channel such as wholesalers, retailers, or
distributors
Identify the points of contact consumers may have with a brand that help develop its brand
identity.
Interactions with salespeople
Packaging
Social media
Sponsorship activities at entertainment events
Interactions with salespeople
Social media
Sponsorship activities at entertainment events
Identify the factors that are changing the way companies develop their marketing
programs.
Decline of social media
Changing lifestyles
Fragmentation of mass markets
Economic uncertainties
Changing lifestyles
Fragmentation of mass markets
Economic uncertainties
Primary demand advertising
a type of advertising that promotes a product category or class, rather than a specific brand
Since the challenge is to sell customers on the product concept as much as to sell a
particular brand, promotional strategies make use of Blank______ to ease market
acceptance for a new product.
Primary demand advertising
Example of primary demand advertising
Got Milk?
Identify the categories of sales promotion activities from the list below.
Manufacturer-oriented
Trade-oriented
Consumer-oriented
Competition-oriented
Trade-oriented and consumer-oriented
Consumer-oriented promotion
Provides the customer with an immediate inducement to purchase a product
Trade-oriented promotion
, promotions directed to intermediaries in the marketing channel such as wholesalers, retailers, or
distributors
Identify the points of contact consumers may have with a brand that help develop its brand
identity.
Interactions with salespeople
Packaging
Social media
Sponsorship activities at entertainment events
Interactions with salespeople
Social media
Sponsorship activities at entertainment events
Identify the factors that are changing the way companies develop their marketing
programs.
Decline of social media
Changing lifestyles
Fragmentation of mass markets
Economic uncertainties
Changing lifestyles
Fragmentation of mass markets
Economic uncertainties
