DIGITAL MARKETING
GOOGLE CERTIFICATION
QUESTIONS & ANSWERS 2025
1. What is the first step in creating an online business strategy?
A. Identifying business goals
B. Understanding what the competition is doing
C. Knowing the market
D. Aligning goals to the strategy - CORRECT ANSWER ✔✔ - A.
Identifying business goals
2. What is the purpose of the 'See, Think, Do, Care' framework?
A. To help determine a marketing strategy
B. To help a business understand the customer journey online
C. To help a business reach a global audience
D. To give insight into specific customer groups - CORRECT ANSWER
✔✔ - B. To help a business understand the customer journey online
3. Once you've worked out your Unique Selling Proposition (USP), how would
you use it in a long-term online strategy?
A. Incorporate it within marketing materials across all channels to help
raise customer awareness
B. Create an email campaign letting your customers know why you are
unique
C. Film a video explaining your unique selling point and send it to
employees
D. Create a press release and distribute it through your channels -
CORRECT ANSWER ✔✔ - A. Incorporate it within marketing
materials across all channels to help raise customer awareness
4. Why is optimizing customer touch points online beneficial for businesses?
A. It allows brands to add pop-up ads at every point of the customer
journey, ensuring high visibility
1
, B. It gives businesses the opportunity to save money on online
advertising
C. It provides customers with value every time they come into contact
with a brand, helping build trust
D. It gives businesses an opportunity to collect more data from potential
customers - CORRECT ANSWER ✔✔ - C. It provides customers
with value every time they come into contact with a brand, helping
build trust
5. What type of information can KPIs provide?
A. Audience segmentation
B. Long-term projections
C. Financial viability
D. Board decisions - CORRECT ANSWER ✔✔ - B. Long-term
projections
6. What should be the first step of a structured SEO plan?
A. Identifying your ad budget
B. Buying an analytics software
C. Setting up your presence on social media sites
D. Keyword research - CORRECT ANSWER ✔✔ - D. Keyword
research
7. Which of the following would be an ideal goal for an SEO plan?
A. Increasing social media likes and followers
B. Increasing how many relevant people visit your website
C. Showing your website to as many people as possible
D. Being in first place in SERP for any keyword - CORRECT ANSWER
✔✔ - B. Increasing how many relevant people visit your website
8. Fill in the blank: Short strings of specific keywords with low search volume
are called ______.
A. Long-hair keywords
B. Long-tail keywords
C. High-relevance keywords
2
, D. Top-tail keywords - CORRECT ANSWER ✔✔ - B. Long-tail
keywords
9. Which of the following factors should you consider when optimizing your
website for search engines?
A. Color scheme
B. Recycled content
C. Inspiring business name
D. Site popularity - CORRECT ANSWER ✔✔ - D. Site popularity
10.When it comes to search ads, which of the following could dictate how an ad
will perform against a competitor?
A. Social media following
B. Bid value
C. Domain authority
D. Average number of visitors to the company's website - CORRECT
ANSWER ✔✔ - B. Bid value
11.Which of the following is a good way to get other websites to link to your
site?
A. Keep linking to them until they link to you
B. Send them emails until they link to you
C. Building relationships with similar sites
D. Use as many relevant keywords on the page you'd like them to link to
- CORRECT ANSWER ✔✔ - C. Building relationships with similar
sites
12.When expanding a business internationally, which of the following is most
important to provide on your website?
A. Products and delivery details in the correct currency
B. Time and dates written in the local format
C. Exchange rate information
D. Free giveaways for local customers - CORRECT ANSWER ✔✔ - A.
Products and delivery details in the correct currency
3
GOOGLE CERTIFICATION
QUESTIONS & ANSWERS 2025
1. What is the first step in creating an online business strategy?
A. Identifying business goals
B. Understanding what the competition is doing
C. Knowing the market
D. Aligning goals to the strategy - CORRECT ANSWER ✔✔ - A.
Identifying business goals
2. What is the purpose of the 'See, Think, Do, Care' framework?
A. To help determine a marketing strategy
B. To help a business understand the customer journey online
C. To help a business reach a global audience
D. To give insight into specific customer groups - CORRECT ANSWER
✔✔ - B. To help a business understand the customer journey online
3. Once you've worked out your Unique Selling Proposition (USP), how would
you use it in a long-term online strategy?
A. Incorporate it within marketing materials across all channels to help
raise customer awareness
B. Create an email campaign letting your customers know why you are
unique
C. Film a video explaining your unique selling point and send it to
employees
D. Create a press release and distribute it through your channels -
CORRECT ANSWER ✔✔ - A. Incorporate it within marketing
materials across all channels to help raise customer awareness
4. Why is optimizing customer touch points online beneficial for businesses?
A. It allows brands to add pop-up ads at every point of the customer
journey, ensuring high visibility
1
, B. It gives businesses the opportunity to save money on online
advertising
C. It provides customers with value every time they come into contact
with a brand, helping build trust
D. It gives businesses an opportunity to collect more data from potential
customers - CORRECT ANSWER ✔✔ - C. It provides customers
with value every time they come into contact with a brand, helping
build trust
5. What type of information can KPIs provide?
A. Audience segmentation
B. Long-term projections
C. Financial viability
D. Board decisions - CORRECT ANSWER ✔✔ - B. Long-term
projections
6. What should be the first step of a structured SEO plan?
A. Identifying your ad budget
B. Buying an analytics software
C. Setting up your presence on social media sites
D. Keyword research - CORRECT ANSWER ✔✔ - D. Keyword
research
7. Which of the following would be an ideal goal for an SEO plan?
A. Increasing social media likes and followers
B. Increasing how many relevant people visit your website
C. Showing your website to as many people as possible
D. Being in first place in SERP for any keyword - CORRECT ANSWER
✔✔ - B. Increasing how many relevant people visit your website
8. Fill in the blank: Short strings of specific keywords with low search volume
are called ______.
A. Long-hair keywords
B. Long-tail keywords
C. High-relevance keywords
2
, D. Top-tail keywords - CORRECT ANSWER ✔✔ - B. Long-tail
keywords
9. Which of the following factors should you consider when optimizing your
website for search engines?
A. Color scheme
B. Recycled content
C. Inspiring business name
D. Site popularity - CORRECT ANSWER ✔✔ - D. Site popularity
10.When it comes to search ads, which of the following could dictate how an ad
will perform against a competitor?
A. Social media following
B. Bid value
C. Domain authority
D. Average number of visitors to the company's website - CORRECT
ANSWER ✔✔ - B. Bid value
11.Which of the following is a good way to get other websites to link to your
site?
A. Keep linking to them until they link to you
B. Send them emails until they link to you
C. Building relationships with similar sites
D. Use as many relevant keywords on the page you'd like them to link to
- CORRECT ANSWER ✔✔ - C. Building relationships with similar
sites
12.When expanding a business internationally, which of the following is most
important to provide on your website?
A. Products and delivery details in the correct currency
B. Time and dates written in the local format
C. Exchange rate information
D. Free giveaways for local customers - CORRECT ANSWER ✔✔ - A.
Products and delivery details in the correct currency
3
