HRIOP87
ASSIGNMENT 4 2025
UNIQUE NO.
DUE DATE: 19 SEPTEMBER 2025
, Research Report in Employee and Consumer Behaviour
Table of Contents
1. Introduction ............................................................................................................................................................................. 2
2. Background to the Research Study ........................................................................................................................................... 4
3. Problem Statement and Motivation for the Research ................................................................................................................ 5
4. Research Objectives ................................................................................................................................................................. 7
5. Literature Review ...................................................................................................................................................................... 8
5.1 The Concept of Digitisation in the Workplace ..................................................................................................................... 8
5.2 Digitisation and Employee Wellness ................................................................................................................................... 8
5.3 Digitisation and Employee Resilience ................................................................................................................................. 9
5.4 The Dual Nature of Digitisation ......................................................................................................................................... 10
5.5 Gaps in the Literature ....................................................................................................................................................... 10
5.6 Summary ......................................................................................................................................................................... 11
6. Research Design .................................................................................................................................................................... 11
6.1 Research Approach ......................................................................................................................................................... 11
6.2 Research Method ............................................................................................................................................................. 11
6.3 Sampling Strategy ............................................................................................................................................................ 12
6.4 Data Collection ................................................................................................................................................................. 12
6.5 Data Analysis ................................................................................................................................................................... 13
6.6 Trustworthiness of the Study ............................................................................................................................................ 13
6.7 Ethical Considerations...................................................................................................................................................... 13
7. Findings .................................................................................................................................................................................. 14
7.1 Technostress and Digital Fatigue ..................................................................................................................................... 14
7.2 Work–Life Balance and Flexibility ..................................................................................................................................... 14
7.3 Resilience-Building Strategies .......................................................................................................................................... 15
7.4 Organisational Support and Culture ................................................................................................................................. 15
7.5 Summary of Findings ....................................................................................................................................................... 15
8. Discussion .............................................................................................................................................................................. 15
8.1 Technostress and Employee Wellness ............................................................................................................................. 16
8.2 Work–Life Balance in the Digital Age................................................................................................................................ 16
8.3 Resilience as a Mediating Factor ...................................................................................................................................... 16
8.4 Organisational Culture and Support ................................................................................................................................. 17
8.5 Implications for Theory and Practice ................................................................................................................................ 17
8.6 Conclusion of Discussion ................................................................................................................................................. 17
9. Conclusion, Limitations, and Recommendations ..................................................................................................................... 18
9.1 Conclusion ....................................................................................................................................................................... 18
9.2 Limitations ........................................................................................................................................................................ 18
9.3 Recommendations ........................................................................................................................................................... 19
10. References ........................................................................................................................................................................... 20
ASSIGNMENT 4 2025
UNIQUE NO.
DUE DATE: 19 SEPTEMBER 2025
, Research Report in Employee and Consumer Behaviour
Table of Contents
1. Introduction ............................................................................................................................................................................. 2
2. Background to the Research Study ........................................................................................................................................... 4
3. Problem Statement and Motivation for the Research ................................................................................................................ 5
4. Research Objectives ................................................................................................................................................................. 7
5. Literature Review ...................................................................................................................................................................... 8
5.1 The Concept of Digitisation in the Workplace ..................................................................................................................... 8
5.2 Digitisation and Employee Wellness ................................................................................................................................... 8
5.3 Digitisation and Employee Resilience ................................................................................................................................. 9
5.4 The Dual Nature of Digitisation ......................................................................................................................................... 10
5.5 Gaps in the Literature ....................................................................................................................................................... 10
5.6 Summary ......................................................................................................................................................................... 11
6. Research Design .................................................................................................................................................................... 11
6.1 Research Approach ......................................................................................................................................................... 11
6.2 Research Method ............................................................................................................................................................. 11
6.3 Sampling Strategy ............................................................................................................................................................ 12
6.4 Data Collection ................................................................................................................................................................. 12
6.5 Data Analysis ................................................................................................................................................................... 13
6.6 Trustworthiness of the Study ............................................................................................................................................ 13
6.7 Ethical Considerations...................................................................................................................................................... 13
7. Findings .................................................................................................................................................................................. 14
7.1 Technostress and Digital Fatigue ..................................................................................................................................... 14
7.2 Work–Life Balance and Flexibility ..................................................................................................................................... 14
7.3 Resilience-Building Strategies .......................................................................................................................................... 15
7.4 Organisational Support and Culture ................................................................................................................................. 15
7.5 Summary of Findings ....................................................................................................................................................... 15
8. Discussion .............................................................................................................................................................................. 15
8.1 Technostress and Employee Wellness ............................................................................................................................. 16
8.2 Work–Life Balance in the Digital Age................................................................................................................................ 16
8.3 Resilience as a Mediating Factor ...................................................................................................................................... 16
8.4 Organisational Culture and Support ................................................................................................................................. 17
8.5 Implications for Theory and Practice ................................................................................................................................ 17
8.6 Conclusion of Discussion ................................................................................................................................................. 17
9. Conclusion, Limitations, and Recommendations ..................................................................................................................... 18
9.1 Conclusion ....................................................................................................................................................................... 18
9.2 Limitations ........................................................................................................................................................................ 18
9.3 Recommendations ........................................................................................................................................................... 19
10. References ........................................................................................................................................................................... 20
