(2025/2026) | Complete Study Guide with Verified
Questions & Answers
1. Discuss how the pricing of food and beverage products at a public golf
facility can influence customer satisfaction.
High-priced food options tend to attract more customers.
Inexpensive products lead to lower quality service.
Customer satisfaction is unrelated to food pricing.
Offering inexpensive food and beverage products can enhance
customer satisfaction by meeting their expectations for
affordability.
2. What is a key factor that can lead to increased revenue in a golf facility?
High Employee Turnover
Neglected Facilities
Poor Communication
Happy Customers
3. Describe the implications of a manager's inaction when faced with a
problem in a golf facility.
Inaction allows for more time to focus on other important tasks.
Inaction is a strategy to foster a relaxed work environment.
Inaction encourages employees to take initiative and solve problems
,independently.
Inaction can lead to unresolved issues that may negatively impact
employee performance and customer satisfaction.
,4. If a golf facility implements managing by walking around, how might this
strategy affect customer service?
It could enhance customer service by ensuring that employee
concerns are addressed promptly, leading to better service
delivery.
It might decrease customer service due to increased employee
distractions.
It would have no impact on customer service.
It could lead to confusion among employees about their roles.
5. What method is used to assess both underperforming and popular tee
times at a golf facility?
Employee feedback
Financial reports
Spot audits
Customer surveys
6. If a golf facility has a potential gross margin of $100,000 but experiences
$15,000 in markdowns and $5,000 in stolen items, what is the actual gross
margin?
$85,000
$80,000
$90,000
$70,000
7. Jess wants to open a pizza restaurant in his town. There are already three
established pizza restaurants and two national pizza chains in town, but Jess
, believes that he can offer value to his customers through a highly curated
menu using farm-to-table ingredients in a fine dining environment. This is
distinct from the kind of pizza that the other restaurants offer. While
customers will sometimes prefer a quick, cheap pizza, Jess' restaurant will
cater toward those who are craving a higher-end pizza experience. Which
concept is Jess attempting to leverage?
Product differentiation
Pure goods
The product's core benefit
The actual product
8. If a golf facility is experiencing low employee morale, what strategy could
management implement to improve it based on the text?
Increase employee hours
Reduce communication
Limit employee feedback
Involve employees in policy creation
9. Describe how the discount affects the selling price of the event cap and its
impact on markup percentage.
The discount has no effect on the selling price or markup
percentage.
The discount increases the selling price, leading to a higher markup
percentage.
The discount only affects the cost of goods sold, not the selling
price.