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Questions
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Solution Manual for Introduction to Business Analytics,
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1st Edition
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By Vernon Richardson and Marcia Watson
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Verified Chapter's 1 - 12 | Complete
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, Chapter 01 – Specify the Question: Using Business Analytics to Address Business
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Questions
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TABLE OF CONTENTS b b b
Chapter 1: Specify the Question: Using Business Analytics to Address Business Questions
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Chapter 2: Obtain the Data: An Introduction to Business Data Sources
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Chapter 3: Analyze the Data: Basic Statistics and Tools Required in Business Analytics
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Chapter 4: Analyze the Data: Exploratory Business Analytics (Descriptive Analytics and Diagnostic Analytics)
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Chapter 5: Analyze the Data: Confirmatory Business Analytics (Predictive Analytics and Prescriptive Analytics)
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Chapter 6: Report the Results: Using Data Visualization
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Chapter 7: Marketing Analytics
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Chapter 8: Accounting Analytics
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Chapter 9: Financial Analytics
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Chapter 10: Operations Analytics
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Chapter 11: Advanced Business Analytics
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Chapter 12: Using the SOAR Analytics Model to Put It All Together: Three Capstone Projects
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, Chapter 01 – Specify the Question: Using Business Analytics to Address Business
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Questions
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Chapter 1 End-of-Chapter Assignment Solutions b b b b
Multiple Choice Questionsb b
1. (LO 1.1) A coordinated, standardized set of activities conducted by both people and equipment to accomplish
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aspecific business task is called
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a. business processes b
b. business analysis b
c. business procedure b
d. business value b
2. (LO 1.2) According to the information value chain, data combined with context is
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a. Information.
b. Knowledge.
c. Insight.
d. Value.
3. (LO 1.5) Which phase of the SOAR analytics model addresses the proper way to communicate results to
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thedecision maker?
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a. Specify the question b b
b. Obtain the data b b
c. Analyze the data b b
d. Report the results b b
4. (LO 1.5) Which phase of the SOAR analytics model involves finding the most appropriate data needed to
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addressthe business question?
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a. Specify the question b b
b. Obtain the data b b
c. Analyze the data b b
d. Report the results b b
5. (LO 1.5) Which questions seek information about Tesla’s sales in the next quarter?
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a. What happened? What is happening? b b b b
b. Why did it happen? What are the causes of past results?
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c. Will it happen in the future? What is the probability something will happen? Can we forecast
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whatwill happen?
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d. What should we do, based on what we expect will happen? How do we optimize our performance
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basedon potential constraints?
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6. (LO 1.5) Which questions seek information on the routing of products from Queretaro, Mexico to
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Chicago,United States in the last quarter?
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a. What happened? What is happening? b b b b
b. Why did it happen? What are the causes of past results?
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c. Will it happen in the future? What is the probability something will happen? Can we forecast what
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willhappen? b b
d. What should we do, based on what we expect will happen? How do we optimize our performance
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basedon potential constraints?
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, Chapter 01 – Specify the Question: Using Business Analytics to Address Business
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Questions
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7. (LO 1.5) Which questions ask why net income is increasing when revenues are decreasing, counter
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toexpectations?
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a. What happened? What is happening? b b b b
b. Why did it happen? What are the causes of past results?
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c. Will it happen in the future? What is the probability something will happen? Can we forecast what
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willhappen? b b
d. What should we do, based on what we expect will happen? How do we optimize our performance
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basedon potential constraints?
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8. (LO 1.5) Which questions help managers understand how to organize future shipments based on
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expecteddemand?
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a. What happened? What is happening? b b b b
b. Why did it happen? What are the causes of past results?
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c. Will it happen in the future? What is the probability something will happen? Can we forecast what
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willhappen? b b
d. What should we do, based on what we expect will happen? How do we optimize our
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performancebased on potential constraints?
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9. (LO 1.5) Which term refers to the combined accuracy, validity, and consistency of data stored and used
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overtime?
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a. Data integrity b
b. Data overload b
c. Data value b
d. Information value b
10. (LO 1.3) A specialist who knows how to work with, manipulate, and statistically test data is a
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a. decision maker. b
b. data scientist. b
c. data analyst. b
d. decision scientist. b
11. (LO 1.4) Which type of analysts predicts the amount of money that a company will receive from its customers
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tohelp management evaluate future investments based on expected investment performance, such as
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investments in equipment or employee training?
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a. Marketing analyst b
b. Operations analyst b
c. Financial analyst b
d. Accounting analyst b
12. (LO 1.4) Which type of analyst addresses questions regarding tax and auditing?
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a. Marketing analyst b
b. Operations analyst b
c. Financial analyst b
d. Accounting analyst b
13. (LO 1.5) Suppose a company has timely product reviews that are available when needed, but the reviews
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arebiased. These product reviews are which type of data?
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a. Reliable
b. Relevant
c. Curated
d. Consistent
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