BUSI 2204 Final EXAM 2025 QUESTIONS
AND ANSWERS
Marketing Channel - ANS A set of interdependent organizations that facilitate the transfer of
ownership as products move from producer to business user or consumer.
Non Traditional Channel - ANS • Help to differentiate a product
• Internet, mail-order, infomercials
• Vending machine
Intensive Distribution - ANS Is aimed at maximum market coverage.
Disintermediation - ANS Horizontal conflict occurs among channel members on the same
level
Outsourcing - ANS The use of an independent third-party to perform some function.
Contact Efficiency - ANS Reducing the number of required transactions
Temporal discrepancy - ANS A product is produced but a customer is not ready to buy it.
Marketing channel (channel of distribution) - ANS A set of interdependent organizations that
1
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ease the transfer of ownership as products move from producer to business user or consumer
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, Inventory Control System - ANS A method of developing and maintaining an adequate
assortment of materials or products to meet a manufacturer's or a customer's demand.
Channel Conflict - ANS A clash of goals and methods among distribution channel members
Channel Control - ANS one marketing channel member intentionally affects another
member's behavior
Channel Leader (channel captain) - ANS a member of a marketing channel who exercises
authority and power over the activities of other channel members
Channel Members - ANS All parties in the marketing channel that negotiate with one
another, buy and sell products, and facilitate the change of ownership between buyer and
seller as they move the product from the manufacturer into the hands of the final consumer.
Channel Partnering (Channel Cooperation) - ANS the joint effort of all channel members to
create a supply chain that serves customers and creates a competitive advantage
Channel Power - ANS a marketing channel member's capacity to control or influence the
behavior of other channel members.
Coverage - ANS Ensuring product availability in every outlet where potential customers
might want to buy it.
Direct Channel - ANS A distribution channel in which producers sell directly to customers.
discrepancy of assortment - ANS the lack of all the items a customer needs to receive full
2
satisfaction from a product or products.
Page
@COPYRIGHT BRAINBARTER 2025/2026
AND ANSWERS
Marketing Channel - ANS A set of interdependent organizations that facilitate the transfer of
ownership as products move from producer to business user or consumer.
Non Traditional Channel - ANS • Help to differentiate a product
• Internet, mail-order, infomercials
• Vending machine
Intensive Distribution - ANS Is aimed at maximum market coverage.
Disintermediation - ANS Horizontal conflict occurs among channel members on the same
level
Outsourcing - ANS The use of an independent third-party to perform some function.
Contact Efficiency - ANS Reducing the number of required transactions
Temporal discrepancy - ANS A product is produced but a customer is not ready to buy it.
Marketing channel (channel of distribution) - ANS A set of interdependent organizations that
1
Page
ease the transfer of ownership as products move from producer to business user or consumer
@COPYRIGHT BRAINBARTER 2025/2026
, Inventory Control System - ANS A method of developing and maintaining an adequate
assortment of materials or products to meet a manufacturer's or a customer's demand.
Channel Conflict - ANS A clash of goals and methods among distribution channel members
Channel Control - ANS one marketing channel member intentionally affects another
member's behavior
Channel Leader (channel captain) - ANS a member of a marketing channel who exercises
authority and power over the activities of other channel members
Channel Members - ANS All parties in the marketing channel that negotiate with one
another, buy and sell products, and facilitate the change of ownership between buyer and
seller as they move the product from the manufacturer into the hands of the final consumer.
Channel Partnering (Channel Cooperation) - ANS the joint effort of all channel members to
create a supply chain that serves customers and creates a competitive advantage
Channel Power - ANS a marketing channel member's capacity to control or influence the
behavior of other channel members.
Coverage - ANS Ensuring product availability in every outlet where potential customers
might want to buy it.
Direct Channel - ANS A distribution channel in which producers sell directly to customers.
discrepancy of assortment - ANS the lack of all the items a customer needs to receive full
2
satisfaction from a product or products.
Page
@COPYRIGHT BRAINBARTER 2025/2026
