1
CONSUMER STUDIES TERM 1 TEST 2025
GRADE 10
These notes have been compiled using the following papers from: IMPAQ JUN 2020, IMPAQ JUN 2021 & IMPAQ JUN 2022. @IMPAQ Test 1
Term 1 2024 & 2021. DBE_Relab 2024
CONTENT
1. THE CONSUMER
2. FOOD AND NUTRITION
Lentils A food item with a low GI (glycaemic index).
Consumer activism When consumers use their power to bring about social or
or activism political change.
Motivation The driving force in each of us that directs our action.
Habitual decision The type of decision made to buy the newspaper every day.
or habitual
Organic food Food produced without the use of fertilisers or pesticides.
Water The substance that makes up 70% of our body weight
Simple Simple carbohydrates break down into sugar very easily,
carbohydrates meaning they provide high levels of energy immediately.
However, this also causes sugar and energy levels to drop just as
quickly. Simple carbohydrates are usually processed and
contain a lot of sugar.
Complex Complex carbohydrates take longer to break down, meaning
carbohydrates they provide sustained energy over a longer period of time,
without the sudden drop in energy levels.
@Juffrou_Ansie
, 2
Strawberries A good source of antioxidants
The main function The main function of carbohydrates is to provide energy and
of carbohydrates ensure good digestion. Most Hindus and Buddhists are
vegetarians and will therefore include carbohydrate rich foods
in their diet.
Salt Consuming too much salt in fast food will increase the risk of
hypertension.
SABS Mark & Trade Types of information that will best reflect the quality of a product
Name on a food label
Causes of natural Oxidation, enzymes and moisture absorption
spoilage in food
Mold Fluffy growths on the surface of food.
Bacteria Often no change occurs in the appearance, taste and texture
of food.
Yeasts Gas bubbles arise due to fermentation taking place.
Gourmet The term gourmet refers to good or delicate dishes.
Al fresco Eating outdoors is known as al fresco.
Exhibition The way products are arranged on the shelves.
Target group A specific group of consumers at which a company targets its
products and services.
Buzz Marketing Word of mouth advertising of products or services when
consumers tell friends and family about them.
Examples of meat Peanuts, soybeans, eggs
alternatives
Vitamins A, D, E Vitamins that are stored in the body and do not need to be
and K taken every day. Fat soluble vitamins
Malnutrition Poor nutrition caused by too much or too little food.
Dietary guidelines Guidelines to help people make food choices and in which
scientists have classified foods into food groups.
@Juffrou_Ansie
, 3
Balanced meal A meal that includes all the food groups to provide the body
with a variety of nutrients.
Online shopping Online shopping makes it easier to buy goods on the global
market.
Diwali An important Hindu celebration
Vegetarian A person who does not eat meat or fish or products made from
meat or fish.
Antioxidants Compounds that neutralize free radicals in the body.
Lifestyle The habits, attitudes, tastes, moral standards, economic level
that together constitute the mode of living of an individual or
group
Reference group Is the group that people refer to when evaluating their own
qualities, circumstances, attitudes, values and behaviours.
People purchase goods that they think will make them more like
their role models
Vegetables or fruit • Strawberries
that contain more • Kiwi fruit
vitamin C than • Green bell pepper
oranges. • Red pepper
• Blackcurrant
THE CONSUMER
DECISION MAKING
Types of decisions
1. Impulsive decisions
↘ Impulsive – doing without thinking
@Juffrou_Ansie
, 4
↘ Think little of it
↘ Don't think about the consequences
2. Habit decisions
↘ Decisions made out of habit
↘ Daily routines
↘ Buy the same brand/s without first comparing it
with others
4. Intuitive decisions
↘ Emotional decision - the right thing to do
↘ Based on instinct not facts
↘ Not an impulsive decision
5. Rational decisions
↘ Logical
↘ Follow specific steps
___________________________________________________________
THE STEPS OF THE RATIONAL DECISION-MAKING PROCESS@IMPAQ JUN 2020
Guidelines to establish good buying habits so that value
for money is obtained when purchasing breakfast cereals.
@IMPAQ JUN 2020
• Compare prices and sizes of products (bulk
purchases).
• Study the information on the packaging or label.
• Compare brands.
• Compare stores (sales or expiration dates).
@Juffrou_Ansie
CONSUMER STUDIES TERM 1 TEST 2025
GRADE 10
These notes have been compiled using the following papers from: IMPAQ JUN 2020, IMPAQ JUN 2021 & IMPAQ JUN 2022. @IMPAQ Test 1
Term 1 2024 & 2021. DBE_Relab 2024
CONTENT
1. THE CONSUMER
2. FOOD AND NUTRITION
Lentils A food item with a low GI (glycaemic index).
Consumer activism When consumers use their power to bring about social or
or activism political change.
Motivation The driving force in each of us that directs our action.
Habitual decision The type of decision made to buy the newspaper every day.
or habitual
Organic food Food produced without the use of fertilisers or pesticides.
Water The substance that makes up 70% of our body weight
Simple Simple carbohydrates break down into sugar very easily,
carbohydrates meaning they provide high levels of energy immediately.
However, this also causes sugar and energy levels to drop just as
quickly. Simple carbohydrates are usually processed and
contain a lot of sugar.
Complex Complex carbohydrates take longer to break down, meaning
carbohydrates they provide sustained energy over a longer period of time,
without the sudden drop in energy levels.
@Juffrou_Ansie
, 2
Strawberries A good source of antioxidants
The main function The main function of carbohydrates is to provide energy and
of carbohydrates ensure good digestion. Most Hindus and Buddhists are
vegetarians and will therefore include carbohydrate rich foods
in their diet.
Salt Consuming too much salt in fast food will increase the risk of
hypertension.
SABS Mark & Trade Types of information that will best reflect the quality of a product
Name on a food label
Causes of natural Oxidation, enzymes and moisture absorption
spoilage in food
Mold Fluffy growths on the surface of food.
Bacteria Often no change occurs in the appearance, taste and texture
of food.
Yeasts Gas bubbles arise due to fermentation taking place.
Gourmet The term gourmet refers to good or delicate dishes.
Al fresco Eating outdoors is known as al fresco.
Exhibition The way products are arranged on the shelves.
Target group A specific group of consumers at which a company targets its
products and services.
Buzz Marketing Word of mouth advertising of products or services when
consumers tell friends and family about them.
Examples of meat Peanuts, soybeans, eggs
alternatives
Vitamins A, D, E Vitamins that are stored in the body and do not need to be
and K taken every day. Fat soluble vitamins
Malnutrition Poor nutrition caused by too much or too little food.
Dietary guidelines Guidelines to help people make food choices and in which
scientists have classified foods into food groups.
@Juffrou_Ansie
, 3
Balanced meal A meal that includes all the food groups to provide the body
with a variety of nutrients.
Online shopping Online shopping makes it easier to buy goods on the global
market.
Diwali An important Hindu celebration
Vegetarian A person who does not eat meat or fish or products made from
meat or fish.
Antioxidants Compounds that neutralize free radicals in the body.
Lifestyle The habits, attitudes, tastes, moral standards, economic level
that together constitute the mode of living of an individual or
group
Reference group Is the group that people refer to when evaluating their own
qualities, circumstances, attitudes, values and behaviours.
People purchase goods that they think will make them more like
their role models
Vegetables or fruit • Strawberries
that contain more • Kiwi fruit
vitamin C than • Green bell pepper
oranges. • Red pepper
• Blackcurrant
THE CONSUMER
DECISION MAKING
Types of decisions
1. Impulsive decisions
↘ Impulsive – doing without thinking
@Juffrou_Ansie
, 4
↘ Think little of it
↘ Don't think about the consequences
2. Habit decisions
↘ Decisions made out of habit
↘ Daily routines
↘ Buy the same brand/s without first comparing it
with others
4. Intuitive decisions
↘ Emotional decision - the right thing to do
↘ Based on instinct not facts
↘ Not an impulsive decision
5. Rational decisions
↘ Logical
↘ Follow specific steps
___________________________________________________________
THE STEPS OF THE RATIONAL DECISION-MAKING PROCESS@IMPAQ JUN 2020
Guidelines to establish good buying habits so that value
for money is obtained when purchasing breakfast cereals.
@IMPAQ JUN 2020
• Compare prices and sizes of products (bulk
purchases).
• Study the information on the packaging or label.
• Compare brands.
• Compare stores (sales or expiration dates).
@Juffrou_Ansie
