Stakeholder Communication Worksheet (Assignment 4)
Stakeholder Communication Worksheet
Instructions:
Use this worksheet to identify both internal and external stakeholders to begin to develop a
communication plan that is culturally competent.
1. Strategize messaging for internal stakeholders. Complete the following table to
develop strategies for encouraging the cooperation, input, and buy-in of key members of
the Navajo Area Indian Health Service (NAIHS). Use the Chinle Service Unit Profile and
readings in the course to assist you. Include at least five stakeholders.
Describe the level of
Describe the Describe how
List the internal collaborative
individual each stakeholder
stakeholders and intelligence expected
interests of each will be affected
their decision- from this role and the
stakeholder based by the process
making roles. reasoning for your
on their role. innovation.
answer.
Navajo Nation Advocate for the The innovation They are aware of the
councilor community. would help their community needs and
community in the would be able to advice
fight against on if the community
obesity. would utilize the
innovation
Health Coaches Provides guidance to They will be able to They can educate and
the community to offer an additional provide the program to
assist in health resource to their individuals in the
lifestyle. current patients to community.
assist in health
lifestyle.
Public Health They keep track of They would be able Would share the data
Officer trends in the to provide the data required to start the
community and showing the need innovation and would
identify the needs. for the innovation receive the data back on
the effectiveness of the
innovation.
Canyon De Chelly The board supports The board is made They would be the
Comprehensive various health up of locals in the governing body of the
Health Services projects and offers community who program. Of seeing the
advice to CSU could be struggling initial utilization and
or have a loved deciding if innovation
one dealing with continues.
obesity.
Chapter Would be involved on With out They would be able to
Government the budgetary side, appropriate provide additional
to finance the funding program funding that the health
equipment to the such as this can service can not meet.
community. not be utilized.
, 2. Determine the primary audience. Using information from the previous chart,
determine your primary audience members and their individual messaging needs.
Complete the following chart with information about the three internal stakeholders you
deem most critical to success. Use the Chinle Service Unit Profile and the readings in the
course to assist you.
Stakeholder #1 Stakeholder #2 Stakeholder #3
What are the names and roles Canyon De Chelly Navajo Nation Health Coaches
of each stakeholder? Comprehensive Councilor
Health Services
Why is the buy-in of these They provide They would know They would be
primary audience members support for health the best way to advising the
critical to success? project; the reach the consumer and
program would consumer and suppling the
need funding for encourage use. innovation
the devices.
What concerns are your The upfront cost What requirement What information
primary audience members and maintaining will the consumer does the
likely to have about the cost. Would want have when been consumer need
process innovation proposal? research showing in the program. to be educated
the program will Are there cost to on. What are the
benefit the the consumer. starting
community and How significate is requirements and
reduce cost in the benefit to the maintaining
obesity treatment. consumer? requirements.
What is their roll
through out the
program.
Given the identified concerns, The innovation The purpose of the The healthy
what messages do your would be a innovation is to coaches would
primary audience members measure of assist with the start the program
need to hear most? prevention and prevention and with patients
treatment. While treatment of looking prevent
there is a cost to obesity. There or treat obesity.
start the program. would be no cost The health
The program will to the consumer. coaches already
assist in reducing The data need to advice patients
the number of maintain the and this is
patients who program and show another resource
struggle with results would be to offer.
obesity due to gathered through
sedentary the device and
lifestyle. check ins with the
health coaches.