Consumer Behavior - Ch. 1 (Exam 1) well answered already passed

Consumer Behavior - Ch. 1 (Exam 1) well
answered already passed
consumer behavior - correct answer ✔✔The study of the processes involved *when individuals
or groups select, purchase, use, or dispose of products*, services, ideas, or experiences to
*satisfy needs or demands.*



1. Age

2. Gender

3. Family structure

4. Social class/income

5. Race/ethnicity

6. Geography - correct answer ✔✔Segmenting Consumers: Demographics:



*What are the 6 Demographics:*



incomes and social standing - correct answer ✔✔People who belong to the *same social class*
are approximately equal in terms of their ___________________________ in the community.



This bank boastfully *targets rednecks.*



wants. needs. - correct answer ✔✔People tend to CONSUME because they have
_______________ and ________________.



wants and needs - correct answer ✔✔*MARKETERS* need to understand the ____________
and ______________of different consumer segments.

, powerful - correct answer ✔✔*OUR CHOICES as consumers* relate in _________________
ways to the rest of our lives.



complex and varied. - correct answer ✔✔*OUR MOTIVATIONS* to consume are
______________ and _________________



problem - correct answer ✔✔When it is *TENSION*, we call it a ___________________.



process - correct answer ✔✔Consumer behavior is a ______________.



culture - correct answer ✔✔MARKETING influences *Popular Culture*



POPULAR CULTURE influences *Marketing.*



Consumer - correct answer ✔✔Any entity (person, group, organization) that *identifies a need
or desire, makes a purchase, and then disposes of the product* in the stages of the
consumption processes



Digital Natives - correct answer ✔✔Grown up with Digital usage, it has made us
____________________.



1. Self-Concept Attachment

2. Nostalgic Attachment

3. Love

4. Short-Term Flings - correct answer ✔✔What are examples of *Relationship Roles*? Roles that
can play in people lives. (4)