WGU D099 UNIT 3 QUESTIONS & ANSWERS
What are buying centers? - Answer -A group of people within an organization who
make business purchasing decisions.
What are selling centers? - Answer -Functional representation that supports a sales
person to create a team-selling approach.
Who is the economic buyer? - Answer -The individual decision maker or group within
the customer organization who controls the budget and writes the checks for new
product purchases.
Who is the infrastructure buyer? - Answer -Someone who makes sure that purchasing
rules defined in corporate governance procedures are followed.
Who is the user buyer? - Answer -Someone who influences the buying decision as the
person who will actually use the solution after the purchase decision is made.
Who are initiators? - Answer -Individuals who suggest purchasing a product or service
for a business.
Who are users? - Answer -Individuals within an organization who actually use the
product.
Who are influencers? - Answer -Individuals who have experience or expertise that can
help improve the buying decision.
Who are gatekeepers? - Answer -Individuals who will decide if and when one gets
access to members of the buying center.
Who are decision makers? - Answer -The person who makes the final purchasing
decision.
Who are buyers? - Answer -The people who sign the contract. Focused on the financial
aspects of the purchase and how the purchase can positively impact organizational
metrics.
Who are procurement officers? - Answer -Persons who are responsible for the
management, administration, and supervision of the company's acquisition programs.
What is the organizational buying process? - Answer -Process through which industrial
buyers make a purchase decision.
What are buying centers? - Answer -A group of people within an organization who
make business purchasing decisions.
What are selling centers? - Answer -Functional representation that supports a sales
person to create a team-selling approach.
Who is the economic buyer? - Answer -The individual decision maker or group within
the customer organization who controls the budget and writes the checks for new
product purchases.
Who is the infrastructure buyer? - Answer -Someone who makes sure that purchasing
rules defined in corporate governance procedures are followed.
Who is the user buyer? - Answer -Someone who influences the buying decision as the
person who will actually use the solution after the purchase decision is made.
Who are initiators? - Answer -Individuals who suggest purchasing a product or service
for a business.
Who are users? - Answer -Individuals within an organization who actually use the
product.
Who are influencers? - Answer -Individuals who have experience or expertise that can
help improve the buying decision.
Who are gatekeepers? - Answer -Individuals who will decide if and when one gets
access to members of the buying center.
Who are decision makers? - Answer -The person who makes the final purchasing
decision.
Who are buyers? - Answer -The people who sign the contract. Focused on the financial
aspects of the purchase and how the purchase can positively impact organizational
metrics.
Who are procurement officers? - Answer -Persons who are responsible for the
management, administration, and supervision of the company's acquisition programs.
What is the organizational buying process? - Answer -Process through which industrial
buyers make a purchase decision.
