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Bus 210 - Quiz 4 Questions and Answers with
Complete Solutions
Two important advantages of secondary data are
_________________________? - ANSWER Inexpensive and
save time
____________________________is when the population is
divided into mutually exclusive groups (by gender or age, for
example); then random samples are drawn from each group. -
ANSWER stratified sample
Frito Lay sells products like Sun Chips, Doritos and Lay's Potato
Chips. In Dallas, Texas they have a 15,000 square foot simulated
shopping facility to better understand consumer decision
making. This would be an example of what? - ANSWER primary
research
Suppose Pillsbury has two new recipes for refrigerated dough
for sugar cookies. Which one will the consumers like better?
Bus 210 - Quiz 4 Questions and Answers with
Complete Solutions
Two important advantages of secondary data are
_________________________? - ANSWER Inexpensive and
save time
____________________________is when the population is
divided into mutually exclusive groups (by gender or age, for
example); then random samples are drawn from each group. -
ANSWER stratified sample
Frito Lay sells products like Sun Chips, Doritos and Lay's Potato
Chips. In Dallas, Texas they have a 15,000 square foot simulated
shopping facility to better understand consumer decision
making. This would be an example of what? - ANSWER primary
research
Suppose Pillsbury has two new recipes for refrigerated dough
for sugar cookies. Which one will the consumers like better?
