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Exam (elaborations)

tiktok media buying practice UPDATED ACTUAL Exam Questions and CORRECT Answers

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tiktok media buying practice UPDATED ACTUAL Exam Questions and CORRECT Answers What does the learning phase help TikTok's algorithm do? - CORRECT ANSWER suitable audiences and optimize delivery How many conversions are typically needed to exit the learning phase? - CORRECT ANSWER - 50 What is an indicator that an ad group has passed the learning phase? - CORRECT ANSWER - CPA is generally below the Cost Cap bi

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Uploaded on
August 31, 2025
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Written in
2025/2026
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  • tiktok media buying practice

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tiktok media buying practice UPDATED
ACTUAL Exam Questions and CORRECT
Answers
What does the learning phase help TikTok's algorithm do? - CORRECT ANSWER - Find
suitable audiences and optimize delivery


How many conversions are typically needed to exit the learning phase? - CORRECT
ANSWER - 50


What is an indicator that an ad group has passed the learning phase? - CORRECT
ANSWER - CPA is generally below the Cost Cap bid



What change is NOT recommended during the learning phase? - CORRECT ANSWER -
Decreasing budget by 25%


What are valid optimization levers if an ad group fails to pass the learning phase? - CORRECT
ANSWER - Updating creatives; Increasing bid


What is the minimum number of conversions needed in the first 10 days for a better chance to
pass learning phase? - CORRECT ANSWER - 20



How should you track CPA for <5 daily conversions? - CORRECT ANSWER - 7-day
average


What is split testing in TikTok Ads Manager? - CORRECT ANSWER - Running tests
with 2 ad groups to compare results


What can be tested in a split test? - CORRECT ANSWER - Targeting; Creative;
Optimization strategy
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