12. Place - Channels
Type Lecture
Completed
Prac
👉🏻 1. Supply chains and the value delivery Network
1.1 Difference between supply chains and value
delivery networks
2. Channels behaviour and organization
2.1 channel behaviour
3. Channel design decisions
Recap
1. Supply chains and the value delivery Network
1.1 Difference between supply chains and value delivery networks
Distribution channels and channel innovations
Uber, kindle, tv station apps
Good/new distribution strategies can contribute to customer value and create
competitive advantage for a firm
Supply chain vs Value delivery network
supply chain
Every step in the journey fron a raw material to sale to end
consumer
⇒ all the activities and individuals and orgs involved in
creating/selling a product
12. Place - Channels 1
, Upstream partners
Delivery partners
Firms that supply raw materials, components, parts, information, finance and
expertise
Downstream partners
Toward the customer
Logistic partners, retailers and wholesalers
👉🏻
👉🏻 Question
What are elements of the supply chain of the VUB
Value delivery networks
Value delivery network
A network of supply chain participants, working
together
The company, supplers, distributors, customers
who partner up to improve the performance of the entire system
Value network idea is less linear than the traditional view on the
Linear supply chain
12. Place - Channels 2
Type Lecture
Completed
Prac
👉🏻 1. Supply chains and the value delivery Network
1.1 Difference between supply chains and value
delivery networks
2. Channels behaviour and organization
2.1 channel behaviour
3. Channel design decisions
Recap
1. Supply chains and the value delivery Network
1.1 Difference between supply chains and value delivery networks
Distribution channels and channel innovations
Uber, kindle, tv station apps
Good/new distribution strategies can contribute to customer value and create
competitive advantage for a firm
Supply chain vs Value delivery network
supply chain
Every step in the journey fron a raw material to sale to end
consumer
⇒ all the activities and individuals and orgs involved in
creating/selling a product
12. Place - Channels 1
, Upstream partners
Delivery partners
Firms that supply raw materials, components, parts, information, finance and
expertise
Downstream partners
Toward the customer
Logistic partners, retailers and wholesalers
👉🏻
👉🏻 Question
What are elements of the supply chain of the VUB
Value delivery networks
Value delivery network
A network of supply chain participants, working
together
The company, supplers, distributors, customers
who partner up to improve the performance of the entire system
Value network idea is less linear than the traditional view on the
Linear supply chain
12. Place - Channels 2
