MKT 444 Exam 1 - Iowa State
University well answered already
passed
Basic source of secondary data can be from... - correct answer ✔✔Internal or external sources
Internal database is a collection of related information developed from data outside the
information - correct answer ✔✔False
Compared to primary data, secondary data... - correct answer ✔✔has relatively lower cost
One of the ways to verify the accuracy of the secondary data is to check if the information is
consistent with other sources - correct answer ✔✔True
A symbol or concept over which the research has some control and that is hypothesized to
cause or influence the dependent variable - correct answer ✔✔Independent variable
The key requirements to demonstrate causation are... - correct answer ✔✔Correlation,
appropriate order of occurrence, elimination of extraneous variables
Laboratory experiments are conducted in a controlled setting. It has greater external validity but
lack of internal validity - correct answer ✔✔False
The step in the marketing research process is... - correct answer ✔✔The identification of the
problem and making the research objectives
, What does the iceberg principle refer to? - correct answer ✔✔Symptoms are often mistaken for
true problems in business
Exploratory research is a preliminary research conducted to increase understanding of a
concept, to clarify the exact nature of the problem to be solved, or to identify important
variables to be studied - correct answer ✔✔True
One of the variables investigated in marketing is brand attitudes. Which description below
describes brand attitudes? - correct answer ✔✔The number of respondents and their intensity
of feeling positive and negative toward a specific brand
_____ questions are those in which the respondents can reply in their own words - correct
answer ✔✔Open ended
Suppose that a personal interviewer asks a respondent during a taste test of a new cake
product: "How did you like the taste and smoothness of the cake?" What is the flaw in this
question? - correct answer ✔✔This is a double-barreled question
Screening question(s) should be located in the middle of the survey to qualify respondents -
correct answer ✔✔False
Which of the following would not be characteristics of basic research? - correct answer
✔✔Determining the most attractive price for a new product
Which of the following is not done by marketing research? - correct answer ✔✔Based on the
information deciding to terminate a product or service that is not meeting organizational goals
Which of the following is not part of the definition of marketing? - correct answer ✔✔Gauging
production efficiency
University well answered already
passed
Basic source of secondary data can be from... - correct answer ✔✔Internal or external sources
Internal database is a collection of related information developed from data outside the
information - correct answer ✔✔False
Compared to primary data, secondary data... - correct answer ✔✔has relatively lower cost
One of the ways to verify the accuracy of the secondary data is to check if the information is
consistent with other sources - correct answer ✔✔True
A symbol or concept over which the research has some control and that is hypothesized to
cause or influence the dependent variable - correct answer ✔✔Independent variable
The key requirements to demonstrate causation are... - correct answer ✔✔Correlation,
appropriate order of occurrence, elimination of extraneous variables
Laboratory experiments are conducted in a controlled setting. It has greater external validity but
lack of internal validity - correct answer ✔✔False
The step in the marketing research process is... - correct answer ✔✔The identification of the
problem and making the research objectives
, What does the iceberg principle refer to? - correct answer ✔✔Symptoms are often mistaken for
true problems in business
Exploratory research is a preliminary research conducted to increase understanding of a
concept, to clarify the exact nature of the problem to be solved, or to identify important
variables to be studied - correct answer ✔✔True
One of the variables investigated in marketing is brand attitudes. Which description below
describes brand attitudes? - correct answer ✔✔The number of respondents and their intensity
of feeling positive and negative toward a specific brand
_____ questions are those in which the respondents can reply in their own words - correct
answer ✔✔Open ended
Suppose that a personal interviewer asks a respondent during a taste test of a new cake
product: "How did you like the taste and smoothness of the cake?" What is the flaw in this
question? - correct answer ✔✔This is a double-barreled question
Screening question(s) should be located in the middle of the survey to qualify respondents -
correct answer ✔✔False
Which of the following would not be characteristics of basic research? - correct answer
✔✔Determining the most attractive price for a new product
Which of the following is not done by marketing research? - correct answer ✔✔Based on the
information deciding to terminate a product or service that is not meeting organizational goals
Which of the following is not part of the definition of marketing? - correct answer ✔✔Gauging
production efficiency
