Consumer Behavior, 12e (Solomon)
Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior
1) A(n) is a person who identifies a need or desire, makes a purchase, and then
disposes of a product.
A) marketer
B) consumer
C) influencer
D) content generator
Answer: B
Diff: 1
Objective: 1.1: Consumer behavior is a process.
2) Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her
sorority's formal event. The stores were crowded, and none of her favorite shops carried a dress
that she liked in her size. After spending hours at the mall, Jenny decided to order her dress
online and just return it if it was not exactly right. This story is an example of how consumer
behavior is a(n) .
A) industry
B) process
C) art form
D) theory
Answer: B
Diff: 2
Objective: 1.1: Consumer behavior is a process.
AACSB: Analytical thinking
3) Which of the following is the study of the processes involved when individuals or groups
select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and
desires?
A) Lifestyle marketing
B) Role theory
C) Consumer behavior
D) Marketing research
Answer: C
Diff: 1
Objective: 1.1: Consumer behavior is a process.
4) Which term refers to the bond between product and consumer that is difficult for competitors
to break?
A) Brand loyalty
B) Custom
C) Patronage
D) Relationship
Answer: A
Diff: 1
Objective: 1.1: Consumer behavior is a process.
1
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SCHOLARVAULT
,5) Which #mgof #mgthe #mgfollowing #mgtime #mgperiods #mgis #mgencompassed #mgin #mgthe #mgstudy #mgof #mgconsumer
#mgbehavior?
A) Pre-purchase
B) Purchase
C) Post-purchase
D) All #mgof #mgthe
#mgabove #mgAnswer:
# mg D
Diff: #mg1
Objective: # m g 1.1: #mgConsumer #mgbehavior #mgis #mga #mgprocess.
6) Which #mgof #mgthe #mgfollowing #mgis #mgNOT #mga #mgstage #mgof #mgthe #mgconsumption #mgprocess?
A) Desire
B) Pre-purchase
C) Purchase
D) Post-purchase
#mgAnswer: # m g A
Diff: #mg1
Objective: # m g 1.1: #mgConsumer #mgbehavior #mgis #mga #mgprocess.
7) According #mgto #mgthe #mgbasic #mgmarketing #mgconcept, #mga #mgfirm #mgexists #mgto #mg .
A) influence #mgpopular #mgculture
B) dominate #mgmarket #mgshare
C) nurture #mgrelationships
D) satisfy
#mgneeds
#mgAnswer: # m g D
#mgDiff: #mg2
Objective: # m g 1.1: #mgConsumer #mgbehavior #mgis #mga #mgprocess.
8) Which #mgof #mgthe #mgfollowing #mgis #mgNOT #mgconsidered #mga #mgdemographic?
A) Sex
B) Income
C) Lifestyle
D) Occupation
#mgAnswer:
# m g C #mgDiff:
#mg1
Objective: # m g 1.1: #mgConsumer #mgbehavior #mgis #mga
#mgprocess. #mgAACSB: # m g Analytical #mgthinking
9) A #mgtransaction #mgin #mgwhich #mgtwo #mgor #mgmore #mgorganizations #mgor #mgpeople #mggive #mgand
#mgreceive #mgsomething #mgof #mgvalue #mgis #mgcalled #mg .
A) buyer #mgbehavior
B) exchange
C) perception
D) consumer
2
Copyright #mg© #mg2017 #mgPearson
#mgEducation, #mgInc.
SCHOLARVAULT
, perspective #mgAnswer:
#mg
# mg B
Diff: #mg1
Objective: # m g 1.1: #mgConsumer #mgbehavior #mgis #mga #mgprocess.
3
Copyright #mg© #mg2017 #mgPearson
#mgEducation, #mgInc.
SCHOLARVAULT
, 10) are #mgstatistics #mgthat #mgmeasure #mgobservable #mgaspects #mgof #mgpopulation.
A) Psychographics
B) Lifestyles
C) Demographics
D) None #mgof #mgthe
#mgabove #mgAnswer:
# mg C
Diff: #mg2
Objective: # m g 1.1: #mgConsumer #mgbehavior #mgis #mga #mgprocess.
11) When #mga #mgtransaction #mgoccurs #mgbetween #mgtwo #mgor #mgmore #mgorganizations #mgor #mgpeople
#mgwho #mggive #mgand #mgreceive #mgsomething #mgof #mgvalue, #mgan #mgexchange #mghas #mgtaken #mgplace.
Answer: # m g TRUE
#mgDiff: #mg1
Objective: # m g 1.1: #mgConsumer #mgbehavior #mgis #mga #mgprocess.
12) According #mgto #mgthe #mgdefinition #mgof #mgconsumer #mgbehavior, #mghow #mga #mgconsumer #mgdisposes
#mgof #mgan #mgidea #mgand #mgaccepts #mganother #mgis #mgpart #mgof #mgconsumer #mgbehavior.
Answer: # m g TRUE
#mgDiff: #mg2
Objective: # m g 1.1: #mgConsumer #mgbehavior #mgis #mga
#mgprocess. #mgAACSB: # m g Analytical #mgthinking
13) Because #mgconsumer #mgbehavior #mgis #mgnow #mgexamined #mgas #mgan #mgentire #mgconsumption #mgprocess
#mgthat #mgincludes #mgpre-purchase #mgand #mgpost-purchase #mgissues, #mgexchange #mgtheory #mgis
#mgirrelevant #mgto #mgthe #mgstudy #mgof #mgconsumer #mgbehavior.
Answer: # m g FALSE
#mgDiff: #mg2
Objective: # m g 1.1: #mgConsumer #mgbehavior #mgis #mga
#mgprocess. #mgAACSB: # m g Analytical #mgthinking
14) Descriptive #mgcharacteristics #mgof #mga #mgpopulation #mgare #mgcalled
#mgdemographics. #mgAnswer: # m g TRUE
Diff: #mg1
Objective: # m g 1.1: #mgConsumer #mgbehavior #mgis #mga #mgprocess.
15) Demographics #mgare #mgstatistics #mgthat #mgmeasure #mgobservable #mgaspects #mgof #mga
#mgpopulation. #mgAnswer: # m g TRUE
Diff: #mg1
Objective: # m g 1.1: #mgConsumer #mgbehavior #mgis #mga
#mgprocess. #mgAACSB: # m g Analytical #mgthinking
4
Copyright #mg© #mg2017 #mgPearson
#mgEducation, #mgInc.
SCHOLARVAULT
Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior
1) A(n) is a person who identifies a need or desire, makes a purchase, and then
disposes of a product.
A) marketer
B) consumer
C) influencer
D) content generator
Answer: B
Diff: 1
Objective: 1.1: Consumer behavior is a process.
2) Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her
sorority's formal event. The stores were crowded, and none of her favorite shops carried a dress
that she liked in her size. After spending hours at the mall, Jenny decided to order her dress
online and just return it if it was not exactly right. This story is an example of how consumer
behavior is a(n) .
A) industry
B) process
C) art form
D) theory
Answer: B
Diff: 2
Objective: 1.1: Consumer behavior is a process.
AACSB: Analytical thinking
3) Which of the following is the study of the processes involved when individuals or groups
select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and
desires?
A) Lifestyle marketing
B) Role theory
C) Consumer behavior
D) Marketing research
Answer: C
Diff: 1
Objective: 1.1: Consumer behavior is a process.
4) Which term refers to the bond between product and consumer that is difficult for competitors
to break?
A) Brand loyalty
B) Custom
C) Patronage
D) Relationship
Answer: A
Diff: 1
Objective: 1.1: Consumer behavior is a process.
1
Copyright © 2017 Pearson Education, Inc.
SCHOLARVAULT
,5) Which #mgof #mgthe #mgfollowing #mgtime #mgperiods #mgis #mgencompassed #mgin #mgthe #mgstudy #mgof #mgconsumer
#mgbehavior?
A) Pre-purchase
B) Purchase
C) Post-purchase
D) All #mgof #mgthe
#mgabove #mgAnswer:
# mg D
Diff: #mg1
Objective: # m g 1.1: #mgConsumer #mgbehavior #mgis #mga #mgprocess.
6) Which #mgof #mgthe #mgfollowing #mgis #mgNOT #mga #mgstage #mgof #mgthe #mgconsumption #mgprocess?
A) Desire
B) Pre-purchase
C) Purchase
D) Post-purchase
#mgAnswer: # m g A
Diff: #mg1
Objective: # m g 1.1: #mgConsumer #mgbehavior #mgis #mga #mgprocess.
7) According #mgto #mgthe #mgbasic #mgmarketing #mgconcept, #mga #mgfirm #mgexists #mgto #mg .
A) influence #mgpopular #mgculture
B) dominate #mgmarket #mgshare
C) nurture #mgrelationships
D) satisfy
#mgneeds
#mgAnswer: # m g D
#mgDiff: #mg2
Objective: # m g 1.1: #mgConsumer #mgbehavior #mgis #mga #mgprocess.
8) Which #mgof #mgthe #mgfollowing #mgis #mgNOT #mgconsidered #mga #mgdemographic?
A) Sex
B) Income
C) Lifestyle
D) Occupation
#mgAnswer:
# m g C #mgDiff:
#mg1
Objective: # m g 1.1: #mgConsumer #mgbehavior #mgis #mga
#mgprocess. #mgAACSB: # m g Analytical #mgthinking
9) A #mgtransaction #mgin #mgwhich #mgtwo #mgor #mgmore #mgorganizations #mgor #mgpeople #mggive #mgand
#mgreceive #mgsomething #mgof #mgvalue #mgis #mgcalled #mg .
A) buyer #mgbehavior
B) exchange
C) perception
D) consumer
2
Copyright #mg© #mg2017 #mgPearson
#mgEducation, #mgInc.
SCHOLARVAULT
, perspective #mgAnswer:
#mg
# mg B
Diff: #mg1
Objective: # m g 1.1: #mgConsumer #mgbehavior #mgis #mga #mgprocess.
3
Copyright #mg© #mg2017 #mgPearson
#mgEducation, #mgInc.
SCHOLARVAULT
, 10) are #mgstatistics #mgthat #mgmeasure #mgobservable #mgaspects #mgof #mgpopulation.
A) Psychographics
B) Lifestyles
C) Demographics
D) None #mgof #mgthe
#mgabove #mgAnswer:
# mg C
Diff: #mg2
Objective: # m g 1.1: #mgConsumer #mgbehavior #mgis #mga #mgprocess.
11) When #mga #mgtransaction #mgoccurs #mgbetween #mgtwo #mgor #mgmore #mgorganizations #mgor #mgpeople
#mgwho #mggive #mgand #mgreceive #mgsomething #mgof #mgvalue, #mgan #mgexchange #mghas #mgtaken #mgplace.
Answer: # m g TRUE
#mgDiff: #mg1
Objective: # m g 1.1: #mgConsumer #mgbehavior #mgis #mga #mgprocess.
12) According #mgto #mgthe #mgdefinition #mgof #mgconsumer #mgbehavior, #mghow #mga #mgconsumer #mgdisposes
#mgof #mgan #mgidea #mgand #mgaccepts #mganother #mgis #mgpart #mgof #mgconsumer #mgbehavior.
Answer: # m g TRUE
#mgDiff: #mg2
Objective: # m g 1.1: #mgConsumer #mgbehavior #mgis #mga
#mgprocess. #mgAACSB: # m g Analytical #mgthinking
13) Because #mgconsumer #mgbehavior #mgis #mgnow #mgexamined #mgas #mgan #mgentire #mgconsumption #mgprocess
#mgthat #mgincludes #mgpre-purchase #mgand #mgpost-purchase #mgissues, #mgexchange #mgtheory #mgis
#mgirrelevant #mgto #mgthe #mgstudy #mgof #mgconsumer #mgbehavior.
Answer: # m g FALSE
#mgDiff: #mg2
Objective: # m g 1.1: #mgConsumer #mgbehavior #mgis #mga
#mgprocess. #mgAACSB: # m g Analytical #mgthinking
14) Descriptive #mgcharacteristics #mgof #mga #mgpopulation #mgare #mgcalled
#mgdemographics. #mgAnswer: # m g TRUE
Diff: #mg1
Objective: # m g 1.1: #mgConsumer #mgbehavior #mgis #mga #mgprocess.
15) Demographics #mgare #mgstatistics #mgthat #mgmeasure #mgobservable #mgaspects #mgof #mga
#mgpopulation. #mgAnswer: # m g TRUE
Diff: #mg1
Objective: # m g 1.1: #mgConsumer #mgbehavior #mgis #mga
#mgprocess. #mgAACSB: # m g Analytical #mgthinking
4
Copyright #mg© #mg2017 #mgPearson
#mgEducation, #mgInc.
SCHOLARVAULT
