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COM3702 – Media Studies: Policy, Management, and Representation (UNISA, Semester 2, 2022) – Assignment Questions and Answer

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This document contains the full set of assignment questions and model answers for COM3702 (Media Studies: Policy, Management, and Representation) from the University of South Africa, Semester 2 of 2022. It covers key topics such as South African media legislation (Imprint Act, Competition Act, Legal Deposit Act, Film and Publication Act, Broadcasting Act), regulatory bodies (BCCSA, ICASA, Press Ombudsman), media theories (development, libertarian, social responsibility), representation, identity, feminism, hegemony, environmental journalism, and active audience perspectives. It also includes academic referencing guidelines and examples.

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Uploaded on
August 25, 2025
Number of pages
45
Written in
2025/2026
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COM3702
Assignment 2
Semester 2
2022





, QUESTION 1


The act which does NOT pertain to the print and media industry, in general, is the …

(1) Imprint Act

(2) Competition Act

(3) Legal Deposit Act

(4) ICASA Act

Fourie (2008) identifies the following as pertaining to the general wellbeing of the
media: the Imprint Act, the Competition Act and the Legal Deposit Act.




QUESTION 2


When it comes to the issue of challenges and the regulation of the South African

media, you are requested to identify the INCORRECT option, which does not

address the challenges and goals of the South African media policy.

The incorrect option is … .

(1) independence

(2) state intervention


(3) the market


(4) public interest






, The South African media policy aims to be independent and self-regulatory. It also
serves to strike a balance between the needs of the market and the need to allow
the media to perform its cultural function (Fourie 2008). The policy seeks to be a
framework that is in the public interest.
Therefore, the correct answer is option 2, "state intervention". The policy seeks
minimal state interventions in the performance of the media industry. It encourages
independence from the state.






, QUESTION 3

The strategic organisation that is vital to the successful functioning of the Legal

Deposit Act of South Africa is the … .

(1) Independent Communications Authority of South Africa


(2) South African Broadcasting Corporation

(3) Human Sciences Research Council

(4) Library of Parliament

The Library of Parliament and the National Library of South Africa are the
designated organisations that are vital to the functioning of the Legal Deposit Act
of South Africa.
The correct answer is option 4.
ICASA, the SABC and the HSRC are not directly listed as crucial to the functioning
of the Legal Deposit Act.




QUESTION 4


The purpose of the Film and Publication Act of South Africa is to, inter alia, … .


(1) develop policies on programme and editorial control

(2) promote the development of community-based media

(3) provide for the classification of media-related content


(4) establish ICASA as a regulatory authority
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