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Summary Assignment Questions1. Develop a healthcare marketing plan for Kaiser Permanente’s propo

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Assignment Questions1. Develop a healthcare marketing plan for Kaiser Permanente’s proposed dental services expansion.2. Analyze the four Ps of marketing used in the proposal and suggest enhancements to improve patient engagement.3. Evaluate the challenges of integrating dental services within Kaiser Permanente’s existing healthcare model.4. Compare Kaiser’s marketing strategies to those of a competing healthcare provider.5. Propose additional promotional strategies to increase awareness and adoption of the new dental services.Southern New Hamsher UniversityHealthcare MarketingKaiser PermanenteThe organization I have selected for this project is Kaiser Permanente. This organization is a hospital as well as a health plan. They provide services for their members, everything from doctor visits, and pharmacy orders, to vision checkups and mental healthcare. Kaiser has made it much ea

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Assignment Questions

1. Develop a healthcare marketing plan for Kaiser Permanente’s proposed dental services
expansion.

2. Analyze the four Ps of marketing used in the proposal and suggest enhancements to
improve patient engagement.

3. Evaluate the challenges of integrating dental services within Kaiser Permanente’s existing
healthcare model.

4. Compare Kaiser’s marketing strategies to those of a competing healthcare provider.

5. Propose additional promotional strategies to increase awareness and adoption of the new
dental services.




Southern New Hamsher University

, Healthcare Marketing

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  • and pharmacy orders
  • assignment questions1 develop a healthcare market
  • everything from doctor visits
  • to vision checkups and mental healthcare kaiser

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