1. Develop a healthcare marketing plan for Kaiser Permanente’s proposed dental services
expansion.
2. Analyze the four Ps of marketing used in the proposal and suggest enhancements to
improve patient engagement.
3. Evaluate the challenges of integrating dental services within Kaiser Permanente’s existing
healthcare model.
4. Compare Kaiser’s marketing strategies to those of a competing healthcare provider.
5. Propose additional promotional strategies to increase awareness and adoption of the new
dental services.
Southern New Hamsher University
, Healthcare Marketing