MGT 6311 - Final Exam/Newest 2025/2026
Complete 200 Questions And Correct Detailed
Answers (Verified Answers) |Already Graded
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Terms in this set (105)
- First video aired on 4/23/05
- over 1 billion unique visitors/month, 6 billion hours of
videos/month
Youtube Stats - 25% of views come from mobile devices
- Second largest search engine behind Google
- 17% of all internet traffic
- 56% of vides are <2mins
- Explainers
- Product Demos
Most common videos
- How-Tos
- Testimonials
>4/5 Twitter users watch video content on Twitter
10billion videos/day are watched on Snapchat
Video Stats
500million people/day watch videos on Facebook
85% of videos watched on Facebook are watched
without sound
, A video is considered a view on Facebook if it runs for
Video Views
at least 3 seconds
Including video in email increase consumer
engagement and has an overall positive impact on the
channel
The word "video" in email subject line
Impact on Video on email - increases open rates by ~20%
- increases CTRs by ~65%
- reduces unsubscribes by 26%
A video included in the email increases CTR by 200-
300%
Impact of Video on Video has a roughly 100% increase in conversion rates
Websites
- online videos will account for 80% of all consumer
web traffic by 2020
- 83% of consumers indicate they're willing to share
Online Video Stats
videos they like with their friends and peers
- 85% of the US internet audience watches videos
online.
- Communication
- Sales
Business goals for using
- Lead Generation
online video
- Customer Service
- Promotion
, - 2/3 consumers prefer watching explainer videos
- 3/4 millennials say video helps them in comparison
shopping
Customer
preference/behaviors - 40% of consumers say videos increases the chance
of purchasing a product through their mobile devices
- 69% of users prefer to watch a video to learn a
product/service than reading about it
- Capture attention early
- Shorter is typically better (30secs - 2mins)
Video Content Tips
- Keep it casual
- Maintain relevance
Onsite videos are a use of videos on an organizations
Onsite Video
website
Online videos are videos residing on a third-party site
Online Video
such as YouTube
, - Make Website Stickier: makes customers spend
more time on our site
- Capture Customer/Prospect Attention: help pull the
customer deeper into the buyer journey
- Create Buzz: create new awareness and interest via
viral advocacy
Benefits of Onsite Video
- Disseminate Information More Clearly: easier for a
customer to see a product in action
- Build product/service interest: Seeing and hearing a
person talk can be a more engaging process
- Entice Conversion/Purchase: help the influence of
conversion or purchase
- Providing Control: make it easy for users to control
the video
- Context: think about the overall context to the video
and potentially use text, music, imagery and so forth
Onsite Video Best to further enhance the video
Practices
- Highlights: make it very easy for users to understand
the topic or topics and the length of the video
- Ease of Dissemination: make it super easy for viewers
to share our videos
Complete 200 Questions And Correct Detailed
Answers (Verified Answers) |Already Graded
A+||Brand New Version!!
Save
Terms in this set (105)
- First video aired on 4/23/05
- over 1 billion unique visitors/month, 6 billion hours of
videos/month
Youtube Stats - 25% of views come from mobile devices
- Second largest search engine behind Google
- 17% of all internet traffic
- 56% of vides are <2mins
- Explainers
- Product Demos
Most common videos
- How-Tos
- Testimonials
>4/5 Twitter users watch video content on Twitter
10billion videos/day are watched on Snapchat
Video Stats
500million people/day watch videos on Facebook
85% of videos watched on Facebook are watched
without sound
, A video is considered a view on Facebook if it runs for
Video Views
at least 3 seconds
Including video in email increase consumer
engagement and has an overall positive impact on the
channel
The word "video" in email subject line
Impact on Video on email - increases open rates by ~20%
- increases CTRs by ~65%
- reduces unsubscribes by 26%
A video included in the email increases CTR by 200-
300%
Impact of Video on Video has a roughly 100% increase in conversion rates
Websites
- online videos will account for 80% of all consumer
web traffic by 2020
- 83% of consumers indicate they're willing to share
Online Video Stats
videos they like with their friends and peers
- 85% of the US internet audience watches videos
online.
- Communication
- Sales
Business goals for using
- Lead Generation
online video
- Customer Service
- Promotion
, - 2/3 consumers prefer watching explainer videos
- 3/4 millennials say video helps them in comparison
shopping
Customer
preference/behaviors - 40% of consumers say videos increases the chance
of purchasing a product through their mobile devices
- 69% of users prefer to watch a video to learn a
product/service than reading about it
- Capture attention early
- Shorter is typically better (30secs - 2mins)
Video Content Tips
- Keep it casual
- Maintain relevance
Onsite videos are a use of videos on an organizations
Onsite Video
website
Online videos are videos residing on a third-party site
Online Video
such as YouTube
, - Make Website Stickier: makes customers spend
more time on our site
- Capture Customer/Prospect Attention: help pull the
customer deeper into the buyer journey
- Create Buzz: create new awareness and interest via
viral advocacy
Benefits of Onsite Video
- Disseminate Information More Clearly: easier for a
customer to see a product in action
- Build product/service interest: Seeing and hearing a
person talk can be a more engaging process
- Entice Conversion/Purchase: help the influence of
conversion or purchase
- Providing Control: make it easy for users to control
the video
- Context: think about the overall context to the video
and potentially use text, music, imagery and so forth
Onsite Video Best to further enhance the video
Practices
- Highlights: make it very easy for users to understand
the topic or topics and the length of the video
- Ease of Dissemination: make it super easy for viewers
to share our videos
