FRAGRANCE FINAL EXAM WITH ALL CORRECT & 100%
VERIFIED ANSWERS|UPDATED TO PASS
Business Plan Process ✔Correct answer-Gather information, Mission/goals, Devise Strategies,
Implement Plan, Monitor performance, evaluate plan
Marketing Mix ✔Correct answer-Product, price, place, promotion
Marketing Process ✔Correct answer-understand customer, analyze the market, competition,
distribution channels, marketing mix, financials, review
Review and Revise ✔Correct answer-evaluating the effectiveness of the marketing strategy, revise
and extend as needed
Financials ✔Correct answer-Marketing budget and evaluate projected marketing ROI, customer
acquisitions costs
Fragrance Brief ✔Correct answer-Description, For what type of product, target market, where will
it be sold, price per lb
What is a MSDS ✔Correct answer-Material Safety Data Sheet, ensure safe handling of fragrance
SWOT ✔Correct answer-Strengths, Weaknesses, Opportunities, Threats
Importance of SWOT ✔Correct answer-used as a decision making tool to analyze the market and
competition
Dime sized patch in the upper air passage of the nose that gives us our sense of smell ✔Correct
answer-olfactory membrane
where in the brain is the sense of smell first processed ✔Correct answer-limbic lobe
earliest perfumers we know of ✔Correct answer-Egyptian priest
Why did the Berbers of Morocco inhale the fragrant smoke of pennyroyal, thyme, rosemary and
laurel ✔Correct answer-cures headaches and fevers
Nero covered Lake Lucina in this as well as slept with them ✔Correct answer-rose petals
The ancient art that undertook to convert raw matter, through a series of transformations , into a
perfect and purified form ✔Correct answer-Alchemy
what else was distillation used for ✔Correct answer-wine making and chemistry
only perfumers inherited both strands of the alchemical traditions ✔Correct answer-Spiritual and
practical legacy
in 1725 Johann Farina introduce ✔Correct answer-Eau de Colonge, a citrus scent
VERIFIED ANSWERS|UPDATED TO PASS
Business Plan Process ✔Correct answer-Gather information, Mission/goals, Devise Strategies,
Implement Plan, Monitor performance, evaluate plan
Marketing Mix ✔Correct answer-Product, price, place, promotion
Marketing Process ✔Correct answer-understand customer, analyze the market, competition,
distribution channels, marketing mix, financials, review
Review and Revise ✔Correct answer-evaluating the effectiveness of the marketing strategy, revise
and extend as needed
Financials ✔Correct answer-Marketing budget and evaluate projected marketing ROI, customer
acquisitions costs
Fragrance Brief ✔Correct answer-Description, For what type of product, target market, where will
it be sold, price per lb
What is a MSDS ✔Correct answer-Material Safety Data Sheet, ensure safe handling of fragrance
SWOT ✔Correct answer-Strengths, Weaknesses, Opportunities, Threats
Importance of SWOT ✔Correct answer-used as a decision making tool to analyze the market and
competition
Dime sized patch in the upper air passage of the nose that gives us our sense of smell ✔Correct
answer-olfactory membrane
where in the brain is the sense of smell first processed ✔Correct answer-limbic lobe
earliest perfumers we know of ✔Correct answer-Egyptian priest
Why did the Berbers of Morocco inhale the fragrant smoke of pennyroyal, thyme, rosemary and
laurel ✔Correct answer-cures headaches and fevers
Nero covered Lake Lucina in this as well as slept with them ✔Correct answer-rose petals
The ancient art that undertook to convert raw matter, through a series of transformations , into a
perfect and purified form ✔Correct answer-Alchemy
what else was distillation used for ✔Correct answer-wine making and chemistry
only perfumers inherited both strands of the alchemical traditions ✔Correct answer-Spiritual and
practical legacy
in 1725 Johann Farina introduce ✔Correct answer-Eau de Colonge, a citrus scent
