PCMA Test Prep questions with
complete solutions
Have a selected list of questions for your candidates as well as stock reasons and opportunities
to recontact them frequently during the courtship. - correct answer ✔✔True
Approximately 65% of members in a free-standing club, will reside within 15 minutes-drive time
- correct answer ✔✔True
Orientation is a relatively easy process of handing over the By-Laws and Rules and letting your
new member enjoy the club. - correct answer ✔✔False
Tracking changes in member usage is an effective way to identify members who may be
considering leaving the club. - correct answer ✔✔True
What would be the ideal duration for the onboarding program after the candidate joins the
club? - correct answer ✔✔Ongoing
Which individuals should be involved in the onboarding process? - correct answer ✔✔Dept.
Heads, Club Associations, GM, and Ambassadors (if applicable)
What questions are suitable to ask prospective members during the membership application
process? - correct answer ✔✔Are you a member of another club?
How did you hear about the club?
The distance a member lives from the club will influence their overall usage of the Club. -
correct answer ✔✔True
,The more you are able to demonstrate the benefits of the club to your candidate's wants and
needs, the more likely you are to close the sale and build a strong relationship. - correct answer
✔✔True
New members are 6 to 8 times more likely to refer new members than those with a tenure of 2
years or more. - correct answer ✔✔True
Membership Professionals should take complete responsibility for monitoring member
sentiment and providing activities and services most wanted by members. - correct answer
✔✔False
Using pulse surveys to collect feedback from members after a club visit is an effective way to
monitor member satisfaction. - correct answer ✔✔True
Clubs that prioritize activities in one area, for example golf, tend to attract a greater cross
section of the marketplace. - correct answer ✔✔False
Which of the following are good barometers of your success in building a great club brand as
described in the course? - correct answer ✔✔Member Satisfaction, Retention, Growth, and
Increased Usage
In the art of selling, the most important outcome is getting the sale as quickly as possible -
correct answer ✔✔False
Using pulse survey systems provides excellent management information as well as strong public
relations to members that the club is listening. - correct answer ✔✔True
Clubs should attract a broad customer base by creating a strong brand image that appeals to
different demographics. - correct answer ✔✔True
, Ultimately, brand attractiveness is the goal relative to driving sustainability. - correct answer
✔✔True
The general rule of thumb would be a survey every 5-6 years will provide accurate and up to
date data on member wants and needs. - correct answer ✔✔False
During the interview and relationship-building phase, it's best to ask open-ended questions that
allow you to understand the desires and requirements of your prospective member. - correct
answer ✔✔True
The Membership Professional should be responsible to drive event planning and facilitation of
relevant member events in the various departments to ensure brand attractiveness. - correct
answer ✔✔True
What is the difference between orientation and onboarding? - correct answer ✔✔Learning to
be a member vs total immersion & engagement
A club's brand identity is shaped by how members and the community perceive it. - correct
answer ✔✔True
In the orientation process you should be ready to answer any questions about becoming a
member, enjoying the club and knowing the rules. - correct answer ✔✔True
How Important are Personal Relationships with Department Heads as Your New Member
Acclimates to the Club? - correct answer ✔✔Critical
During candidate tours, it is important to avoid eye contact with other staff members who may
not leave a positive first impression. - correct answer ✔✔False
complete solutions
Have a selected list of questions for your candidates as well as stock reasons and opportunities
to recontact them frequently during the courtship. - correct answer ✔✔True
Approximately 65% of members in a free-standing club, will reside within 15 minutes-drive time
- correct answer ✔✔True
Orientation is a relatively easy process of handing over the By-Laws and Rules and letting your
new member enjoy the club. - correct answer ✔✔False
Tracking changes in member usage is an effective way to identify members who may be
considering leaving the club. - correct answer ✔✔True
What would be the ideal duration for the onboarding program after the candidate joins the
club? - correct answer ✔✔Ongoing
Which individuals should be involved in the onboarding process? - correct answer ✔✔Dept.
Heads, Club Associations, GM, and Ambassadors (if applicable)
What questions are suitable to ask prospective members during the membership application
process? - correct answer ✔✔Are you a member of another club?
How did you hear about the club?
The distance a member lives from the club will influence their overall usage of the Club. -
correct answer ✔✔True
,The more you are able to demonstrate the benefits of the club to your candidate's wants and
needs, the more likely you are to close the sale and build a strong relationship. - correct answer
✔✔True
New members are 6 to 8 times more likely to refer new members than those with a tenure of 2
years or more. - correct answer ✔✔True
Membership Professionals should take complete responsibility for monitoring member
sentiment and providing activities and services most wanted by members. - correct answer
✔✔False
Using pulse surveys to collect feedback from members after a club visit is an effective way to
monitor member satisfaction. - correct answer ✔✔True
Clubs that prioritize activities in one area, for example golf, tend to attract a greater cross
section of the marketplace. - correct answer ✔✔False
Which of the following are good barometers of your success in building a great club brand as
described in the course? - correct answer ✔✔Member Satisfaction, Retention, Growth, and
Increased Usage
In the art of selling, the most important outcome is getting the sale as quickly as possible -
correct answer ✔✔False
Using pulse survey systems provides excellent management information as well as strong public
relations to members that the club is listening. - correct answer ✔✔True
Clubs should attract a broad customer base by creating a strong brand image that appeals to
different demographics. - correct answer ✔✔True
, Ultimately, brand attractiveness is the goal relative to driving sustainability. - correct answer
✔✔True
The general rule of thumb would be a survey every 5-6 years will provide accurate and up to
date data on member wants and needs. - correct answer ✔✔False
During the interview and relationship-building phase, it's best to ask open-ended questions that
allow you to understand the desires and requirements of your prospective member. - correct
answer ✔✔True
The Membership Professional should be responsible to drive event planning and facilitation of
relevant member events in the various departments to ensure brand attractiveness. - correct
answer ✔✔True
What is the difference between orientation and onboarding? - correct answer ✔✔Learning to
be a member vs total immersion & engagement
A club's brand identity is shaped by how members and the community perceive it. - correct
answer ✔✔True
In the orientation process you should be ready to answer any questions about becoming a
member, enjoying the club and knowing the rules. - correct answer ✔✔True
How Important are Personal Relationships with Department Heads as Your New Member
Acclimates to the Club? - correct answer ✔✔Critical
During candidate tours, it is important to avoid eye contact with other staff members who may
not leave a positive first impression. - correct answer ✔✔False
