, COM2611 Assignment 1 (COMPLETE ANSWERS) Semester 2
2025 – DUE 2025;100% trusted ,comprehensive and complete
reliable solution with clear explanation
Table of Contents
1. Introduction ............................................................................... 1
2. Question 1: Advertising ..................................................... 2
2.1 Theoretical Foundation and Purpose of Advertising .......... 2
2.2 Data-Driven Advertising ......................................................... 3
2.2.1 Social Media Advertising
2.2.2 Search Engine Advertising
2.2.3 Programmatic Advertising
2.2.4 Influencer Advertising
2.2.5 Retargeting Advertising
3. Question 2: Online Reputation Management (ORM) ........ 6
3.1 Definition of Online Reputation Management (ORM) ........ 6
3.2 Eskom Case Study: Social Media Monitoring and Social
Listening ................................................................................... 7
4. Technical Presentation ......................................................... 10
4.1 AI Declaration
4.2 Language, Grammar, Spelling, and Punctuation
4.3 Referencing and List of Sources
5. Conclusion ................................................................................ 11
6. References ............................................................................... 12
Introduction
Advertising and online reputation management (ORM) are essential
components of modern communication strategies for organisations
operating in highly competitive industries. With the rapid growth of
digital media, businesses must not only advertise their products and
services effectively but also manage how they are perceived by the
2025 – DUE 2025;100% trusted ,comprehensive and complete
reliable solution with clear explanation
Table of Contents
1. Introduction ............................................................................... 1
2. Question 1: Advertising ..................................................... 2
2.1 Theoretical Foundation and Purpose of Advertising .......... 2
2.2 Data-Driven Advertising ......................................................... 3
2.2.1 Social Media Advertising
2.2.2 Search Engine Advertising
2.2.3 Programmatic Advertising
2.2.4 Influencer Advertising
2.2.5 Retargeting Advertising
3. Question 2: Online Reputation Management (ORM) ........ 6
3.1 Definition of Online Reputation Management (ORM) ........ 6
3.2 Eskom Case Study: Social Media Monitoring and Social
Listening ................................................................................... 7
4. Technical Presentation ......................................................... 10
4.1 AI Declaration
4.2 Language, Grammar, Spelling, and Punctuation
4.3 Referencing and List of Sources
5. Conclusion ................................................................................ 11
6. References ............................................................................... 12
Introduction
Advertising and online reputation management (ORM) are essential
components of modern communication strategies for organisations
operating in highly competitive industries. With the rapid growth of
digital media, businesses must not only advertise their products and
services effectively but also manage how they are perceived by the
