Determinsim - Answers the assumption that behavior is caused by heredity and environment
agency - Answers the means the agent used to do the deed. a long description of methods or
technique reflects "get-the-job-done" approach that springs from the speakers mindset of
pragmatism
empirical evidence - Answers data collected through direct observation
behavioral scientist - Answers a scholar who applies scientific method to describe, predict, and
explain recurring forms of human behavior
rhetorician - Answers a scholar who studies the ways in which symbolic forms can be used to
identify people, or persuade them toward a certain point of view
text - Answers a record of a message that can be analyzed by others; for example, a book, film,
photograph, or any transcript or recording of a speech or broadcast
objectivist - Answers the assumption that truth is singular and is accessible through unbiased
sensory observation; committed to uncovering cause-and-effect relationships
science, neutral, external truth, theory as law, determinism (more truth)
Interpretativist - Answers the linguistic work of assigning meaning or value to communicative
texts; assumes that multiple meanings or truths are possible; philosophy and religion (less truth)
prediction - Answers can tell us what to expect in a given communication situation
explanation - Answers why something is happening
relative simplicity - Answers occam's razor; parsimony under most circumstances is the
shortest explanation to explain things; simplest & most direct explanation
testable hypothesis - Answers can we design tests where a theory may be proven false
practical utility - Answers theory can be applied to various contingencies to improve
performance
quantitative - Answers comparisons between datasets; experiments cause & effect), surveys;
independent and dependent variable; casualty and correlation
clarifies values - Answers sharpens focus on explicit and/or implicit ideology, ways of being, etc.
understanding of people - Answers unique moments; more depth from smaller people
aesthetic appeal - Answers clarity and artistry... incorporating imagery, metaphor, illustration
and story into the core of the theory
, community of agreement - Answers does the theory enhance our ability to critique?
social reformation - Answers have express political commitments; has the capacity to challenge
qualitative - Answers textual analysis & ethnography; research where you analyze group
interaction
chicago APA citation - Answers history, philosophy, book publishing; footnotes or endnotes
used to reference pieces of work in the text
DOI - Answers the string of numbers, letters, and symbols used to permanently identify an
article or document and link it to the web
Turabian - Answers Writing style that originated with the Chicago style but omits much of the
information that is relevant for publishing.
looking glass self - Answers "me" as a reflection of what I think others think of me
I and Me - Answers "I"- creative innersellf; unknown
"me"- socialized self- known
generalized other - Answers our understanding of our institutional roles
Axiom 1: Verbal Communication - Answers more communication= less uncertainty
less uncertainty= more communication
Axiom 2: Nonverbal Warmth - Answers good nonverbal= less uncertainty
less uncertainty= good nonverbal
Axiom 3: Information Seeking - Answers more uncertainty= more information seeking
less uncertainty= less information seeking
Axiom 4: Self-Disclosure - Answers high uncertainty= less intimacy
lower uncertainty= more intimacy
Axiom 5: Reciprocity - Answers higher uncertainty= higher reciprocity
lower uncertainty= lower reciprocity
Axiom 6: Similarity - Answers similarity increases= uncertainty decreases
similarity decreases= uncertainty increases
Axiom 7: Liking - Answers uncertainty increases= liking decreases