ISC Exam 2025 With 100% Correct
Answers
Strategy: - CORRECT ANSWER✔✔Determines what the advertising message will say or
communicate.
Tactics: - CORRECT ANSWER✔✔Determine how the message strategy will be executed.
Objectives: - CORRECT ANSWER✔✔Clearly defined goals of a campaign (e.g., increase brand
awareness by 20%).
Divergence: - CORRECT ANSWER✔✔Measures how different an idea is from existing concepts;
high divergence can lead to innovative ideas.
Relevance: - CORRECT ANSWER✔✔Ensures the idea resonates with the target audience; it must
be meaningful to them.
Account Planning: - CORRECT ANSWER✔✔Involves researching consumer insights and market
trends to inform advertising strategies.
Account Managers: - CORRECT ANSWER✔✔They serve as the link between the client and the
agency, ensuring that client needs are met throughout the project lifecycle.
Ethnographic Studies: - CORRECT ANSWER✔✔Observing consumers in their natural
environment to understand behaviors.
, Focus Groups: - CORRECT ANSWER✔✔Small groups discussing a product to gather insights on
perceptions.
Interviews: - CORRECT ANSWER✔✔One-on-one discussions to dive deeper into consumer
attitudes.
Types of back ground research (inputs) - CORRECT ANSWER✔✔-Market analysis
-Consumer insights
-Competitive analysis
Market Analysis: - CORRECT ANSWER✔✔Examining market trends and demographics.
Competitive Analysis: - CORRECT ANSWER✔✔Evaluating competitors' strategies.
Consumer Insights: - CORRECT ANSWER✔✔Understanding consumer behavior and preferences.
Problem Detection Stage: - CORRECT ANSWER✔✔-Involves identifying issues or gaps in the
market.
-Activities may include analyzing consumer feedback, market trends, and competitor actions to
pinpoint areas for improvement.
Major Selling Idea: - CORRECT ANSWER✔✔The core message that captures the essence of the
campaign; it should be memorable and distinct.
Creative Brief: - CORRECT ANSWER✔✔a guideline or blueprint for the marketing
communication program that guides the creative process. It includes target audience, message,
tone, key benefits, and objectives.
Answers
Strategy: - CORRECT ANSWER✔✔Determines what the advertising message will say or
communicate.
Tactics: - CORRECT ANSWER✔✔Determine how the message strategy will be executed.
Objectives: - CORRECT ANSWER✔✔Clearly defined goals of a campaign (e.g., increase brand
awareness by 20%).
Divergence: - CORRECT ANSWER✔✔Measures how different an idea is from existing concepts;
high divergence can lead to innovative ideas.
Relevance: - CORRECT ANSWER✔✔Ensures the idea resonates with the target audience; it must
be meaningful to them.
Account Planning: - CORRECT ANSWER✔✔Involves researching consumer insights and market
trends to inform advertising strategies.
Account Managers: - CORRECT ANSWER✔✔They serve as the link between the client and the
agency, ensuring that client needs are met throughout the project lifecycle.
Ethnographic Studies: - CORRECT ANSWER✔✔Observing consumers in their natural
environment to understand behaviors.
, Focus Groups: - CORRECT ANSWER✔✔Small groups discussing a product to gather insights on
perceptions.
Interviews: - CORRECT ANSWER✔✔One-on-one discussions to dive deeper into consumer
attitudes.
Types of back ground research (inputs) - CORRECT ANSWER✔✔-Market analysis
-Consumer insights
-Competitive analysis
Market Analysis: - CORRECT ANSWER✔✔Examining market trends and demographics.
Competitive Analysis: - CORRECT ANSWER✔✔Evaluating competitors' strategies.
Consumer Insights: - CORRECT ANSWER✔✔Understanding consumer behavior and preferences.
Problem Detection Stage: - CORRECT ANSWER✔✔-Involves identifying issues or gaps in the
market.
-Activities may include analyzing consumer feedback, market trends, and competitor actions to
pinpoint areas for improvement.
Major Selling Idea: - CORRECT ANSWER✔✔The core message that captures the essence of the
campaign; it should be memorable and distinct.
Creative Brief: - CORRECT ANSWER✔✔a guideline or blueprint for the marketing
communication program that guides the creative process. It includes target audience, message,
tone, key benefits, and objectives.
