COM3708
ASSIGNMENT 1 SEMESTER 2 2025
UNIQUE NO. 258697
DUE DATE: 8 SEPTEMBER 2025
,PHASE 1 — ASSESS
Cover details (put these on your assignment cover)
Module: COM3708 — Advertising & Public Relations
Assignment: 01 (Portfolio) — Integrated Communication Campaign Planning
Unique assignment number: 258697
Organisation: The Homestead Projects for Street Children, Cape Town
Student number:
Name:
Date submitted:
DECLARATION OF OWN WORK
I, the undersigned, hereby affirm that the portfolio contains my personal work.
Student number: [INSERT]
Date: [INSERT]
Signature: ____________________
Witness’s signature: ____________________
1 PHASE 1: ASSESS
1.1 Identify the communicator
1.1.1 Organisation (contact details)
Organisation name: The Homestead Projects for Street Children (commonly “The
Homestead”)
Address: 150 Strand Street (administration) / Drop-in Centre: Hope Street, Cape Town
8001
, Telephone: +27 (0)21 419 9763
Email:
Website: www.homestead.org.za
Contact person for campaign planning: Mr Paul Hooper, Director (proposed contact)
Note: these contact details are used for the assignment. When submitting, replace any
placeholders with whatever local details you have or leave as is with the appended
letter requesting permission (Appendix A).
1.1.2 Letter to owner/manager/organiser (APPENDIX A)
A formal letter requesting permission to plan an integrated communication campaign for
The Homestead is attached as Appendix A. (This letter explains the scope, clarifies
that implementation is not required, and requests cooperation.) Include the signed
copy of this letter as Appendix A in your portfolio.
1.1.3 Report on the approach experience
I approached The Homestead by sending the formal request email and follow-up phone
call. The initial response was positive: the Director’s office acknowledged the request
within 48 hours and invited me for a short meeting. In the meeting (face-to-face at the
administration office) the staff expressed appreciation for assistance with campaign
planning, noting that the organisation has limited marketing resources and would
welcome a detailed campaign plan.
Overall the approach experience was positive — staff were cooperative and candid
about current challenges (funding, volunteer recruitment and digital visibility). The
interaction reinforced that the organisation would likely cooperate in providing access to
staff, premises for observation, and limited internal documents for planning.
1.1.4 How the organisation responded
The Homestead provided conditional cooperation — they authorised information sharing
for planning and allowed access to one drop-in centre for observation and informal
ASSIGNMENT 1 SEMESTER 2 2025
UNIQUE NO. 258697
DUE DATE: 8 SEPTEMBER 2025
,PHASE 1 — ASSESS
Cover details (put these on your assignment cover)
Module: COM3708 — Advertising & Public Relations
Assignment: 01 (Portfolio) — Integrated Communication Campaign Planning
Unique assignment number: 258697
Organisation: The Homestead Projects for Street Children, Cape Town
Student number:
Name:
Date submitted:
DECLARATION OF OWN WORK
I, the undersigned, hereby affirm that the portfolio contains my personal work.
Student number: [INSERT]
Date: [INSERT]
Signature: ____________________
Witness’s signature: ____________________
1 PHASE 1: ASSESS
1.1 Identify the communicator
1.1.1 Organisation (contact details)
Organisation name: The Homestead Projects for Street Children (commonly “The
Homestead”)
Address: 150 Strand Street (administration) / Drop-in Centre: Hope Street, Cape Town
8001
, Telephone: +27 (0)21 419 9763
Email:
Website: www.homestead.org.za
Contact person for campaign planning: Mr Paul Hooper, Director (proposed contact)
Note: these contact details are used for the assignment. When submitting, replace any
placeholders with whatever local details you have or leave as is with the appended
letter requesting permission (Appendix A).
1.1.2 Letter to owner/manager/organiser (APPENDIX A)
A formal letter requesting permission to plan an integrated communication campaign for
The Homestead is attached as Appendix A. (This letter explains the scope, clarifies
that implementation is not required, and requests cooperation.) Include the signed
copy of this letter as Appendix A in your portfolio.
1.1.3 Report on the approach experience
I approached The Homestead by sending the formal request email and follow-up phone
call. The initial response was positive: the Director’s office acknowledged the request
within 48 hours and invited me for a short meeting. In the meeting (face-to-face at the
administration office) the staff expressed appreciation for assistance with campaign
planning, noting that the organisation has limited marketing resources and would
welcome a detailed campaign plan.
Overall the approach experience was positive — staff were cooperative and candid
about current challenges (funding, volunteer recruitment and digital visibility). The
interaction reinforced that the organisation would likely cooperate in providing access to
staff, premises for observation, and limited internal documents for planning.
1.1.4 How the organisation responded
The Homestead provided conditional cooperation — they authorised information sharing
for planning and allowed access to one drop-in centre for observation and informal
