MGT 6311 EXAM NEWEST COMPLETE 200 QUESTIONS AND
CORRECT (VERIFIED 100%) DETAILED ANSWERS |READY
GRADED A+||BRAND NEW!! 2025-2026.
MGT 6311 FINAL 2025.
Most popular online video content (3, percents) - - ANS - -Comedy (39%), Music (31%),
News (33%)
Videos can cause a ____% increase in organic traffic from search engines - - ANS - -157%
Video on landing page can increase conversions by ____% - - ANS - -80%
For videos, where should your most important keywords appear? - - ANS - -First 3
words of the title
For videos, how long in the description do you have to put out the most important info? -
- ANS - -First 25 characters
YouTube is ____ most visited website - - ANS - -2nd
Videos published in 2017: ____% were under ____ minutes long - - ANS - -56%, 2
_____% of videos on Facebook are watched without sound - - ANS - -85%
How many seconds until Facebook counts a view? - - ANS - -3
Business goals for using online video (5) - - ANS - -- Communication
- Sales
- Lead Generation
- Customer Service
- Promotion
Onsite video - - ANS - -On orgs website, not 3rd party like youtube
Advantages of onsite video (6) - - ANS - -Make website stickier, capture attention, create
buzz, disseminate info more clearly, make a human connection, entice purchase
,VSEO - Marketer Driven Components (6) - - ANS - --Keyword relevance
-title, description
-meta tags
-keep channel content fresh
-encourage likes and sharing
-HD
VSEO - Consumer Driven Components (7) - - ANS - -- Ratings
- Comments
- Views
- Shares
- Playlist additions
- Subscribes
- Flags
3 media types - - ANS - -owned, earned, paid
Core nine principles of mobile phones - - ANS - -Personal, always carried, always on,
built-in payment system, available at the creative inspiration, accurate audience
measurement, social context, augmented reality, digital interface
USSD - - ANS - -Numbers starting with a * and ending with a # that sends a user a menu
with options after they dial it
User story - - ANS - -As a [user type/customer persona], I want to [goal/objective - what
they want to do] so that [reason/benefit/value].
Top 3 share of online searches initiated on a mobile device by industry - - ANS - -food &
beverage, automotive, health and medical
Mobile application considerations (goals) (3) - - ANS - -What problems will it solve, do
customers currently use apps, how does it differ from existing options, what are we
trying to accomplish and how does it align with audience interest
Customer strategy mobile app considerations (5) - - ANS - -Personas, social listening,
buyer journey, user stories, user feedback
Buildout of mobile app considerations (2) - - ANS - -OS & data, UX
Mobile Implementation Best Practices (6) - - ANS - -avoid spam, relevance, easy
interaction, addressability, geo-targeting, integration
, Powers of email marketing (4) - - ANS - -extremely cost efficient (low cost & high ROI),
highly targeted, customizable on a mass scale, completely measurable
Customer Relationship Management (CRM) - - ANS - -A strategy for managing a
company's interactions with clients and potential clients. It often makes use of
technology to automate the sales, marketing, customer service and technical processes
of an organization.
Database (in email marketing) - - ANS - -the list of prospects to which emails are sent. It
also contains additional information pertinent to the prospects.
Domain Name System (DNS) - - ANS - -Internet service that translates domain names
into IP addresses.
Domain keys - - ANS - -An email authentication system designed to verify the DNS
domain of an email sender and the message integrity.
Double opt-in - - ANS - -The act of getting subscribers to confirm their initial
subscription via a follow-up email asking them to validate their address and hence opt-
in again.
Email Service Provider (ESP) - - ANS - -A service that helps you design and send emails.
Internet Protocol (IP) address - - ANS - -A unique set of numbers assigned to a specific
computer that is connected to the Internet. This is similar to a house's street address.
Open rate - - ANS - -The percentage of emails determined as opened out of the total
number of emails sent.
Return on investment (ROI) - - ANS - -the ratio of profit to cost
Sender ID - - ANS - -A method used by major ISPs to confirm that an email does
originate from the domain that it claims to have been sent from.
soft bounce - - ANS - -The failed delivery of an email due to a deviating reason like an
overloaded email inbox or a server failure.
Unique forwarders - - ANS - -This refers to the number of individuals who forwarded a
specific email on.
White list - - ANS - -A list of accepted email addresses that an ISP, a subscriber or other
email service provider allows to deliver messages regardless of spam filter settings.
CORRECT (VERIFIED 100%) DETAILED ANSWERS |READY
GRADED A+||BRAND NEW!! 2025-2026.
MGT 6311 FINAL 2025.
Most popular online video content (3, percents) - - ANS - -Comedy (39%), Music (31%),
News (33%)
Videos can cause a ____% increase in organic traffic from search engines - - ANS - -157%
Video on landing page can increase conversions by ____% - - ANS - -80%
For videos, where should your most important keywords appear? - - ANS - -First 3
words of the title
For videos, how long in the description do you have to put out the most important info? -
- ANS - -First 25 characters
YouTube is ____ most visited website - - ANS - -2nd
Videos published in 2017: ____% were under ____ minutes long - - ANS - -56%, 2
_____% of videos on Facebook are watched without sound - - ANS - -85%
How many seconds until Facebook counts a view? - - ANS - -3
Business goals for using online video (5) - - ANS - -- Communication
- Sales
- Lead Generation
- Customer Service
- Promotion
Onsite video - - ANS - -On orgs website, not 3rd party like youtube
Advantages of onsite video (6) - - ANS - -Make website stickier, capture attention, create
buzz, disseminate info more clearly, make a human connection, entice purchase
,VSEO - Marketer Driven Components (6) - - ANS - --Keyword relevance
-title, description
-meta tags
-keep channel content fresh
-encourage likes and sharing
-HD
VSEO - Consumer Driven Components (7) - - ANS - -- Ratings
- Comments
- Views
- Shares
- Playlist additions
- Subscribes
- Flags
3 media types - - ANS - -owned, earned, paid
Core nine principles of mobile phones - - ANS - -Personal, always carried, always on,
built-in payment system, available at the creative inspiration, accurate audience
measurement, social context, augmented reality, digital interface
USSD - - ANS - -Numbers starting with a * and ending with a # that sends a user a menu
with options after they dial it
User story - - ANS - -As a [user type/customer persona], I want to [goal/objective - what
they want to do] so that [reason/benefit/value].
Top 3 share of online searches initiated on a mobile device by industry - - ANS - -food &
beverage, automotive, health and medical
Mobile application considerations (goals) (3) - - ANS - -What problems will it solve, do
customers currently use apps, how does it differ from existing options, what are we
trying to accomplish and how does it align with audience interest
Customer strategy mobile app considerations (5) - - ANS - -Personas, social listening,
buyer journey, user stories, user feedback
Buildout of mobile app considerations (2) - - ANS - -OS & data, UX
Mobile Implementation Best Practices (6) - - ANS - -avoid spam, relevance, easy
interaction, addressability, geo-targeting, integration
, Powers of email marketing (4) - - ANS - -extremely cost efficient (low cost & high ROI),
highly targeted, customizable on a mass scale, completely measurable
Customer Relationship Management (CRM) - - ANS - -A strategy for managing a
company's interactions with clients and potential clients. It often makes use of
technology to automate the sales, marketing, customer service and technical processes
of an organization.
Database (in email marketing) - - ANS - -the list of prospects to which emails are sent. It
also contains additional information pertinent to the prospects.
Domain Name System (DNS) - - ANS - -Internet service that translates domain names
into IP addresses.
Domain keys - - ANS - -An email authentication system designed to verify the DNS
domain of an email sender and the message integrity.
Double opt-in - - ANS - -The act of getting subscribers to confirm their initial
subscription via a follow-up email asking them to validate their address and hence opt-
in again.
Email Service Provider (ESP) - - ANS - -A service that helps you design and send emails.
Internet Protocol (IP) address - - ANS - -A unique set of numbers assigned to a specific
computer that is connected to the Internet. This is similar to a house's street address.
Open rate - - ANS - -The percentage of emails determined as opened out of the total
number of emails sent.
Return on investment (ROI) - - ANS - -the ratio of profit to cost
Sender ID - - ANS - -A method used by major ISPs to confirm that an email does
originate from the domain that it claims to have been sent from.
soft bounce - - ANS - -The failed delivery of an email due to a deviating reason like an
overloaded email inbox or a server failure.
Unique forwarders - - ANS - -This refers to the number of individuals who forwarded a
specific email on.
White list - - ANS - -A list of accepted email addresses that an ISP, a subscriber or other
email service provider allows to deliver messages regardless of spam filter settings.
