CMY3703 Assignment 1 (COMPLETE ANSWERS) Semester 2 2025 – DUE August 2025; 100% correct solutions and explanations.

CMY3703 Assignment 1 (COMPLETE ANSWERS) Semester 2 2025 – DUE August 2025; 100% correct solutions and explanations.1 INTRODUCTION (5) In the introduction, you should identify/indicate what you will discuss in the assignment and also how your assignment is going to be structured. You should refer to all four themes/study units that you are covering in your assignment, as well as the particular topics within the theme that you will answer questions on. Furthermore, in your introduction, you need to identify by name/title any media texts that you use as examples in answers to questions. The introduction should ideally comprise at most a paragraph of approximately eight sentences that cover approximately half a page. 2 COMMUNICATION AND MEDIA SEMIOTICS (20) 2.1 The media can communicate in various ways. Define the field of media semiotics and explain how it relates to communication. (2) [25 per cent deduction for not referencing sources] 2.2 According to Fourie (2017:50), a sign “…is never the real object. It is not reality but represents and serves as a means of referring to reality”. Name and briefly discuss the three characteristics of a sign. (6) [25 per cent deduction for not referencing sources] 2.3 A sign is made up of three components. Based on the relationship between the physical quality of the sign (the signifier) and the object or idea that the signifier refers to (the referent), four different signs can be differentiated. 2.3.1 Name and discuss these four different kinds of signs. (8) [25 per cent deduction for not referencing sources] 2.3.2 Provide an example of each of these four different kinds of signs. You need to include the example physically as part of your assignment and also