MNG4801
ASSIGNMENT 3 SEMESTER 2 2025
UNIQUE NO.
DUE DATE: 2025
, Question 2: Corporate-Level Strategies
Corporate-level strategy concerns the overall scope and direction of an organisation
(Hitt et al., 2020). Takealot.com demonstrates several growth and defensive strategies.
Growth Strategies:
1. Acquisition Strategy – Takealot expanded through acquiring Mr Delivery,
Superbalist.com, and merging with Kalahari.com. According to Johnson et al.
(2020), acquisitions allow firms to quickly access new capabilities and markets.
In Takealot’s case, acquiring Mr Delivery strengthened its logistics network, while
Superbalist expanded its fashion segment.
2. Horizontal Integration – The merger with Kalahari.com consolidated the e-
tailing market by reducing competition and increasing market share (Takealot,
2025). This aligns with the concept of increasing market power through acquiring
similar businesses.
3. New Product/Service Development – The launch of TakealotMore, a
subscription service for unlimited free deliveries, is a form of product/service
innovation. Kotler and Keller (2022) highlight that service differentiation can
enhance customer loyalty in competitive markets.
Defensive Strategies:
1. Market Defence – Takealot engaged in advocacy to address regulatory
disparities with offshore retailers like SHEIN and Temu. Pearce and Robinson
(2019) explain that lobbying for favourable regulations is a defensive action to
protect market share.
2. Retrenchment in Scope – While not explicitly stated as divestiture, focusing on
strengthening core logistics and partnerships, and avoiding overextension,
reflects a defensive narrowing of scope to protect competitive advantage against
Amazon.
ASSIGNMENT 3 SEMESTER 2 2025
UNIQUE NO.
DUE DATE: 2025
, Question 2: Corporate-Level Strategies
Corporate-level strategy concerns the overall scope and direction of an organisation
(Hitt et al., 2020). Takealot.com demonstrates several growth and defensive strategies.
Growth Strategies:
1. Acquisition Strategy – Takealot expanded through acquiring Mr Delivery,
Superbalist.com, and merging with Kalahari.com. According to Johnson et al.
(2020), acquisitions allow firms to quickly access new capabilities and markets.
In Takealot’s case, acquiring Mr Delivery strengthened its logistics network, while
Superbalist expanded its fashion segment.
2. Horizontal Integration – The merger with Kalahari.com consolidated the e-
tailing market by reducing competition and increasing market share (Takealot,
2025). This aligns with the concept of increasing market power through acquiring
similar businesses.
3. New Product/Service Development – The launch of TakealotMore, a
subscription service for unlimited free deliveries, is a form of product/service
innovation. Kotler and Keller (2022) highlight that service differentiation can
enhance customer loyalty in competitive markets.
Defensive Strategies:
1. Market Defence – Takealot engaged in advocacy to address regulatory
disparities with offshore retailers like SHEIN and Temu. Pearce and Robinson
(2019) explain that lobbying for favourable regulations is a defensive action to
protect market share.
2. Retrenchment in Scope – While not explicitly stated as divestiture, focusing on
strengthening core logistics and partnerships, and avoiding overextension,
reflects a defensive narrowing of scope to protect competitive advantage against
Amazon.
