ESB EXAM STUDY GUIDE 2025
QUESTIONS AND ANSWERS
Flexibility - ANS Ability to adapt, willingness to change
Courage - ANS Takes risks in spite of possible losses
Empathy - ANS Sensitive to thoughts and feelings of others
What are three characteristics of entrepreneurs? - ANS Creativity, Determination,
Enthusiasm
After a self-assessment, a potential entrepreneur has learned that she has a very low risk
tolerance. Based upon this finding, which approach might be less stressful for the entrepreneur
to have her own business? - ANS Buy an existing business that is already successful.
An entrepreneur moves into a small town and notices several stores selling guns and
ammunition. The entrepreneur loves to compete in competitive shooting events. Based on the
scenario provided, what should be emphasized in marketing to attract customers? -
ANS Location
An entrepreneur has been working for a flooring business in a neighboring town. He feels he is
ready to open his own flooring business in his local community. Which should be emphasized in
marketing to attract customers to his new business? - ANS Lower Prices
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, Which is one of the greatest benefits of entrepreneurship? - ANS Being your own boss
Which are three risks of entrepreneurship? - ANS Long hours, potential business failure,
financial insecurity
Gabe has worked as a journeyman electrician for an employer for the past 16 years. He is paid a
good salary. His only dissatisfaction is the hours are long and often when he requests time off
he is denied because of customer workload.
Which benefit of entrepreneurship will Gabe most enjoy? - ANS Autonomy
What is a primary benefit of starting a new business without purchasing a franchise or buying
an existing business? - ANS Developing your own rules
A mechanic just graduated from motorcycle repair school and wants to start a business because
there is a lack of motorcycle repair shops in the local town. Given the facts provided, which
opportunity would be the best choice for the motorcycle mechanic to open a business? -
ANS Start a new business and invest $50,000 in modern diagnostic tools.
An entrepreneur who has a hobby in leathercraft wants to turn it into a business. She wants to
sell purses, belts, and other leathercrafts from her home. Which opportunity for starting a
leathercraft business would have the highest probability of success? - ANS Build an online
storefront
Based upon the education and skills gained from the years of vocational training as an auto
mechanic, as well as having grown up in a family of entrepreneurs, a young adult decides to
open an auto mechanic shop. Which customer group will this new auto mechanic business
support? - ANS Businesses
The owner of a pizza delivery business is seeking new customers. The owner has identified a
group of potential customers that have moved into some new housing within reaches of his
2
drivers. Which method of segmentation is the owner using? - ANS Geographic
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, A child daycare center needs to identify a value of proposition that will help parents feel secure
about using their services. Which two initiatives meets this objective? - ANS Providing live
web cams parents can access from the Internet by using a secure logon. Offering a list of
references from other parents
The owner of a pet daycare is presenting a plan to investors to expand the facility and promises
the center will meet the needs of customers with a variety of schedules. What is a legitimate
value proposition for potential customers? - ANS Providing extended hours to pickup and
drop off pets before and after work
Which two groups benefit most from a well-written business plan? - ANS Business owner
Investors
Which of the following should be addressed in the description section of a business plan? -
ANS Target Markets
Easy to setup, but has unlimited liability. - ANS Sole Proprietorship
Terminates upon death of a partner - ANS General or Limited Partnership
Double-taxed, but best for international businesses - ANS C Corporation
Similar to a C Corporation, but taxed at a lower rate - ANS S Corporation
Owned by no one; pays no U.S federal tax - ANS Nonprofit Corporation
Best for a single member seeking low risk - ANS Limited Liability Company
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QUESTIONS AND ANSWERS
Flexibility - ANS Ability to adapt, willingness to change
Courage - ANS Takes risks in spite of possible losses
Empathy - ANS Sensitive to thoughts and feelings of others
What are three characteristics of entrepreneurs? - ANS Creativity, Determination,
Enthusiasm
After a self-assessment, a potential entrepreneur has learned that she has a very low risk
tolerance. Based upon this finding, which approach might be less stressful for the entrepreneur
to have her own business? - ANS Buy an existing business that is already successful.
An entrepreneur moves into a small town and notices several stores selling guns and
ammunition. The entrepreneur loves to compete in competitive shooting events. Based on the
scenario provided, what should be emphasized in marketing to attract customers? -
ANS Location
An entrepreneur has been working for a flooring business in a neighboring town. He feels he is
ready to open his own flooring business in his local community. Which should be emphasized in
marketing to attract customers to his new business? - ANS Lower Prices
1
Page
@COPYRIGHT FYNDLAY 2025/2026
, Which is one of the greatest benefits of entrepreneurship? - ANS Being your own boss
Which are three risks of entrepreneurship? - ANS Long hours, potential business failure,
financial insecurity
Gabe has worked as a journeyman electrician for an employer for the past 16 years. He is paid a
good salary. His only dissatisfaction is the hours are long and often when he requests time off
he is denied because of customer workload.
Which benefit of entrepreneurship will Gabe most enjoy? - ANS Autonomy
What is a primary benefit of starting a new business without purchasing a franchise or buying
an existing business? - ANS Developing your own rules
A mechanic just graduated from motorcycle repair school and wants to start a business because
there is a lack of motorcycle repair shops in the local town. Given the facts provided, which
opportunity would be the best choice for the motorcycle mechanic to open a business? -
ANS Start a new business and invest $50,000 in modern diagnostic tools.
An entrepreneur who has a hobby in leathercraft wants to turn it into a business. She wants to
sell purses, belts, and other leathercrafts from her home. Which opportunity for starting a
leathercraft business would have the highest probability of success? - ANS Build an online
storefront
Based upon the education and skills gained from the years of vocational training as an auto
mechanic, as well as having grown up in a family of entrepreneurs, a young adult decides to
open an auto mechanic shop. Which customer group will this new auto mechanic business
support? - ANS Businesses
The owner of a pizza delivery business is seeking new customers. The owner has identified a
group of potential customers that have moved into some new housing within reaches of his
2
drivers. Which method of segmentation is the owner using? - ANS Geographic
Page
@COPYRIGHT FYNDLAY 2025/2026
, A child daycare center needs to identify a value of proposition that will help parents feel secure
about using their services. Which two initiatives meets this objective? - ANS Providing live
web cams parents can access from the Internet by using a secure logon. Offering a list of
references from other parents
The owner of a pet daycare is presenting a plan to investors to expand the facility and promises
the center will meet the needs of customers with a variety of schedules. What is a legitimate
value proposition for potential customers? - ANS Providing extended hours to pickup and
drop off pets before and after work
Which two groups benefit most from a well-written business plan? - ANS Business owner
Investors
Which of the following should be addressed in the description section of a business plan? -
ANS Target Markets
Easy to setup, but has unlimited liability. - ANS Sole Proprietorship
Terminates upon death of a partner - ANS General or Limited Partnership
Double-taxed, but best for international businesses - ANS C Corporation
Similar to a C Corporation, but taxed at a lower rate - ANS S Corporation
Owned by no one; pays no U.S federal tax - ANS Nonprofit Corporation
Best for a single member seeking low risk - ANS Limited Liability Company
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Page
@COPYRIGHT FYNDLAY 2025/2026
