COM3708
Assignment 1
(COMPLETE
ANSWERS)
Semester 2 2025
(258697) - DUE 8
September 2025
FOR MOR ASSISTANCE CONTACT:
100% TRUSTED WORKINGS, EXPLANATIONS & SOLUTIONS
,COM3708 Assignment 1 (COMPLETE
ANSWERS) Semester 2 2025 (258697) - DUE
8 September 2025
This portfolio entails the planning of a real integrated
communication campaign that you have to develop for a
local charity, a local school or some other non-profit
organisation, based on the guidelines for integrated
campaigns as described in your prescribed book and the
study guide. Due to time constraints, you need to only
plan the campaign and not implement it. You have to
approach the organiser(s) of the local organisation to
obtain permission as well as cooperation from the
organisation to enable and facilitate the development and
execution of the prospective campaign. (If necessary, this
Tutorial Letter 101 can be shown as authorisation for the
assignment.) The consecutive steps for the development
of the integrated communication campaign required in
performing the required assignment are detailed below. 1
PHASE 1: ASSESS Outcome of phase 1 A document should
be produced that exhaustively details particulars of the
audience assessment, the organisation's broader
operations and objectives, the pertinent environmental
conditions, historical and future considerations, as well as
the details, perceptions, status and communication of the
idea that forms the focus of the campaign. The document
should include a complete situation analysis. Assessment
of the relevant variables should be based on observation,
informal research and investigation and, finally, formal
research. To compile this document systematically, you
should do the following: 1.1 Identify the communicator
, Study section 13.5.1.2 in the prescribed book and do the
following: 1.1.1 Identify an organisation or organisations
that you will approach with the proposal to plan a
communication campaign. Write down the name of the
organisation(s) and its (their) contact details. Downloaded
by Master Vincent () lOMoARcPSD| 4 1.1.2 Write a letter
to the owner/manager/organiser of the organisation in
which you explain that you would like to meet him/her to
propose the planning of a communication campaign –
also explain what the campaign will entail. Explain that
persons concerned will be under no obligation to
implement the campaign, and provide particulars of what
the planning process will require. Remember, this first act
of approaching the organisation is also an act of
communication – convincing the organisation and its
management that you can add value to the organisation
(selling yourself and your expertise). Attach the letter as
an appendix. Write a report covering the following: 1.1.3
What was your experience in approaching the
organisation – did you experience it as positive or
negative? 1.1.4 How did the organisation respond to your
request? 1.1.5 You have to establish a working
relationship with the organisation – what arrangements
would you make? To whom would you report and who
would be your contact person at the organisation? How
often would you report back to the organisation? Write a
brief report on how you established a working relationship
with the organisation. 1.1.6 Identify who the
communicator for the campaign would be. Would it be the
organisation as a whole, a section of the organisation,
Assignment 1
(COMPLETE
ANSWERS)
Semester 2 2025
(258697) - DUE 8
September 2025
FOR MOR ASSISTANCE CONTACT:
100% TRUSTED WORKINGS, EXPLANATIONS & SOLUTIONS
,COM3708 Assignment 1 (COMPLETE
ANSWERS) Semester 2 2025 (258697) - DUE
8 September 2025
This portfolio entails the planning of a real integrated
communication campaign that you have to develop for a
local charity, a local school or some other non-profit
organisation, based on the guidelines for integrated
campaigns as described in your prescribed book and the
study guide. Due to time constraints, you need to only
plan the campaign and not implement it. You have to
approach the organiser(s) of the local organisation to
obtain permission as well as cooperation from the
organisation to enable and facilitate the development and
execution of the prospective campaign. (If necessary, this
Tutorial Letter 101 can be shown as authorisation for the
assignment.) The consecutive steps for the development
of the integrated communication campaign required in
performing the required assignment are detailed below. 1
PHASE 1: ASSESS Outcome of phase 1 A document should
be produced that exhaustively details particulars of the
audience assessment, the organisation's broader
operations and objectives, the pertinent environmental
conditions, historical and future considerations, as well as
the details, perceptions, status and communication of the
idea that forms the focus of the campaign. The document
should include a complete situation analysis. Assessment
of the relevant variables should be based on observation,
informal research and investigation and, finally, formal
research. To compile this document systematically, you
should do the following: 1.1 Identify the communicator
, Study section 13.5.1.2 in the prescribed book and do the
following: 1.1.1 Identify an organisation or organisations
that you will approach with the proposal to plan a
communication campaign. Write down the name of the
organisation(s) and its (their) contact details. Downloaded
by Master Vincent () lOMoARcPSD| 4 1.1.2 Write a letter
to the owner/manager/organiser of the organisation in
which you explain that you would like to meet him/her to
propose the planning of a communication campaign –
also explain what the campaign will entail. Explain that
persons concerned will be under no obligation to
implement the campaign, and provide particulars of what
the planning process will require. Remember, this first act
of approaching the organisation is also an act of
communication – convincing the organisation and its
management that you can add value to the organisation
(selling yourself and your expertise). Attach the letter as
an appendix. Write a report covering the following: 1.1.3
What was your experience in approaching the
organisation – did you experience it as positive or
negative? 1.1.4 How did the organisation respond to your
request? 1.1.5 You have to establish a working
relationship with the organisation – what arrangements
would you make? To whom would you report and who
would be your contact person at the organisation? How
often would you report back to the organisation? Write a
brief report on how you established a working relationship
with the organisation. 1.1.6 Identify who the
communicator for the campaign would be. Would it be the
organisation as a whole, a section of the organisation,
