HubSpot Inbound Certification Practice Questions with 100% Verified Answers

HubSpot Inbound Certification Practice Questions with
100% Verified Answers
What is the buyer's journey? ever-evolving. You should make updates as you
learn more about your buyer persona. -
-It's the process that someone goes through after ANSWER -True
they've made a purchase.
-It's the process our buyer goes through when
learning about your brand.
-It's the active research process someone goes Fill in the blank: Your __________ is your
through leading up to a purchase. strongest acquisition lever.
-It's the inbound methodology, but from the
buyer's perspective. - ANSWER -It's the -content library
active research process someone goes through -current customer base
leading up to a purchase. -inbound tool stack
-sales-qualified leads - ANSWER -current
customer base

If your content is focused on the different
solutions to your buyer persona's problem, where
would that content fit into the buyer's journey? What does CRM stand for?

-Awareness -Custom Rendering for Mobile
-Consideration -Custom Relationship Modules
-Decision -Customer Relationship Management
-All of the above - ANSWER -Consideration -Customer Rotation Model - ANSWER -
Customer Relationship Management


Which departments should be involved in
creating content? What are the stages in the inbound
methodology?
-All departments
-Just marketing -Get Found, Convert, Analyze
-Just marketing and sales -Attract, Engage, Close
-All customer-facing departments - -Attract, Engage, Delight
ANSWER -All departments -Attract, Convert, Close, Delight -
ANSWER -Attract, Engage, Delight


True or false? Most buyers start researching
potential solutions before they meet with a True or false? Attracting is the role of marketing.
salesperson. - ANSWER -True Engaging is the role of sales. Delighting is the
role of services. - ANSWER -False


True or false? A customer's buying journey is


, HubSpot Inbound Certification Practice Questions with
100% Verified Answers
When does the engage stage of the inbound
methodology begin?

-The engage stage begins when a purchase The inbound methodology is a circle. What does
occurs. it represent?
-The engage stage begins when a customer
leaves you. -funnel
-The engage stage begins when a prospect or -obelisk
customer takes a desired action. -flywheel
-The engage stage begins when a prospect or -cyclone - ANSWER -flywheel
customer proposes you give them a discount. -
ANSWER -The engage stage begins when
a prospect or customer takes a desired action.
True or false? It's a best practice to gate and
deliver the majority of your content over live chat.
- ANSWER -False
What is the purpose of the delight stage of the
inbound methodology?

-To exceed expectations Which of the following is NOT true about a
-To provide an outstanding experience every flywheel?
time a prospect or customer interacts with your
company -Flywheels store momentum.
-To go the extra step to ensure a prospect or -Flywheels represent a circular process rather
customer accomplishes what they set out to do than a linear one.
-All of the above - ANSWER -All of the -Flywheels are able to stand unsupported for an
above indefinite amount of time.
-Flywheels accelerate as you add more energy to
them. - ANSWER -Flywheels are able to
stand unsupported for an indefinite amount of
True or false? As buying behavior changes, the time.
inbound philosophy will also evolve. -
ANSWER -False

True or false? Every customer has to have a
fantastic experience in order for your company's
Who is responsible for delighting prospects and flywheel to accelerate.
customers?
-True - Even a single unhappy customer will
-Services scare away potential customers, so you need to
-Marketing and Services hold your teams to a standard of pleasing every
-Sales and Services single customer they work with.
-Marketing, Sales, and Services - -True - If you aren't providing a flawless customer
ANSWER -Marketing, Sales, and Services experience to every one of your customers, you