WGU C201 UPDATED Exam Questions
and CORRECT Answers
Which part of the organizing process aids in effective and efficient progress toward planned
goals and often results in changes within the organization? - CORRECT
ANSWER Evaluating results
What is the result of a company increasing the delegation of authority and the span of control? -
CORRECT ANSWER Increased decision-making authority given to employees
Which two key elements does an effective organization include? - CORRECT
ANSWER Human interaction; Structure
Why does a line organizational structure function most effectively in a crisis situation? -
CORRECT ANSWER It establishes a direct flow of authority.
A company might divide itself into smaller groups that best match the types of customers it
serves. What is this is an example of? - CORRECT ANSWER Departmentalization
Which primary driver does management use for an organization's structure? - CORRECT
ANSWER Achievement of company goals
Which step in the organizing process results in management grouping work activities into units
within the organization? - CORRECT ANSWER Departmentalization
A high-tech startup company is launching a marketing campaign for its new social media portal
by highlighting how the portal exceeds the connectivity and collaboration capabilities of all other
social media sites.
Which type of competitive advantage is this company leveraging? - CORRECT
ANSWER Product
, Which marketing strategy is devoted to maintaining continuous bottom line prices rather than
relying on short-term price-cutting tactics such as cents-off coupons, rebates, and special sales? -
CORRECT ANSWER Everyday low pricing
When would a pull promotional strategy enhance a competitive advantage to market a product
better than a push strategy? - CORRECT ANSWER When demand for the product is driven
by the end user.
Which marketing tool is often used to build effective relationship marketing campaigns? -
CORRECT ANSWER Affinity programs
Which element of the promotional mix has the advantage of messaging that can be tailored for
each customer, but the disadvantage of a high cost per contact? - CORRECT
ANSWER Personal selling
What three factors should be addressed in a successful marketing plan? - CORRECT
ANSWER Target market;Sales revenue goals; Plan implementation timeline
Which three characteristics are measured in demographic segmentation? - CORRECT
ANSWER Race and ethnicity;Income;Household size
In which three ways does business-buying behavior differ from consumer-buying behavior? -
CORRECT ANSWER A group or committee often makes decisions.;
Purchasers often invite selected providers to bid on a purchase.;
Buyers face organizational influences that affect their own preferences.
After years of marketing a body lotion, a cosmetics company begins promoting the lotion as an
insect repellent as well.
In which three product life cycle extension strategies did this company engage - CORRECT
ANSWER Adding new users
and CORRECT Answers
Which part of the organizing process aids in effective and efficient progress toward planned
goals and often results in changes within the organization? - CORRECT
ANSWER Evaluating results
What is the result of a company increasing the delegation of authority and the span of control? -
CORRECT ANSWER Increased decision-making authority given to employees
Which two key elements does an effective organization include? - CORRECT
ANSWER Human interaction; Structure
Why does a line organizational structure function most effectively in a crisis situation? -
CORRECT ANSWER It establishes a direct flow of authority.
A company might divide itself into smaller groups that best match the types of customers it
serves. What is this is an example of? - CORRECT ANSWER Departmentalization
Which primary driver does management use for an organization's structure? - CORRECT
ANSWER Achievement of company goals
Which step in the organizing process results in management grouping work activities into units
within the organization? - CORRECT ANSWER Departmentalization
A high-tech startup company is launching a marketing campaign for its new social media portal
by highlighting how the portal exceeds the connectivity and collaboration capabilities of all other
social media sites.
Which type of competitive advantage is this company leveraging? - CORRECT
ANSWER Product
, Which marketing strategy is devoted to maintaining continuous bottom line prices rather than
relying on short-term price-cutting tactics such as cents-off coupons, rebates, and special sales? -
CORRECT ANSWER Everyday low pricing
When would a pull promotional strategy enhance a competitive advantage to market a product
better than a push strategy? - CORRECT ANSWER When demand for the product is driven
by the end user.
Which marketing tool is often used to build effective relationship marketing campaigns? -
CORRECT ANSWER Affinity programs
Which element of the promotional mix has the advantage of messaging that can be tailored for
each customer, but the disadvantage of a high cost per contact? - CORRECT
ANSWER Personal selling
What three factors should be addressed in a successful marketing plan? - CORRECT
ANSWER Target market;Sales revenue goals; Plan implementation timeline
Which three characteristics are measured in demographic segmentation? - CORRECT
ANSWER Race and ethnicity;Income;Household size
In which three ways does business-buying behavior differ from consumer-buying behavior? -
CORRECT ANSWER A group or committee often makes decisions.;
Purchasers often invite selected providers to bid on a purchase.;
Buyers face organizational influences that affect their own preferences.
After years of marketing a body lotion, a cosmetics company begins promoting the lotion as an
insect repellent as well.
In which three product life cycle extension strategies did this company engage - CORRECT
ANSWER Adding new users
