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PRSA APR EXAM QUESTIONS AND
ANSWERS 2025
The number of possible respondents available to draw survey
sample from - correct answer- Universe
Number needed to be representative of the universe. Any
universe that is 100,000 or more requires a sample of 384 -
correct answer- Representative sample
Annual Report must file 60 days after close of companies fiscal
year - correct answer- 10-K
Quarterly financial Report containing unaudited data-filed 35
days after close of first three fiscal quarters - correct answer-
10-Q
If the same survey were given repeatedly 95% of the time the
results would be the same, falling within the same margin of
error - correct answer- 95% Confidence level
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information that needs to be public documented through the
SEC-a news release can be qualified. Can triggered by a
reporter questions for information that has not been issued
publicly. Publically traded organization and/or regulated.
Mnemonic: "kant" wait-information - correct answer- 8-K
The range, plus or minus, within which results can vary (the
larger the sample the lower the margin of error) - correct
answer- Margin of error
invitation or agenda at for shareholders to advertise the annual
meeting. Can cover-proposals for new board members,
directors or executives' salaries, bonus and option plans for
directors, and declarations by company management. - correct
answer- Proxy Statement (Form Def 14A)
Survey that is taken of a large target audience prior to a
campaign. Research after campaign can be measured against
this - correct answer- Benchmark Survey
People who are grouped or clustered by something they have
in common - correct answer- Cluster Sample
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Study of publications, print and electronic media reports to
measure and evaluate news coverage of an organization, its
people or activities. Attempt to objectively code and describe
the content of communication. - correct answer- Content
analysis
One-on-one interviews with key respondents - correct answer-
Depth interviews
Informal give-and-take sessions in a controlled environment
with a small group of people.(Qualitative) - correct answer-
Focus group
Research that includes the systematic gathering of scientifically
measurable data from representative. samples. Mail survey,
telephone survey (Quantitative) - correct answer- Formal
methods
Exploratory research that is not gathered from scientifically
represented samples (focus groups, key influencers,
letters/complaints received - correct answer- Informal methods
PRSA APR EXAM QUESTIONS AND
ANSWERS 2025
The number of possible respondents available to draw survey
sample from - correct answer- Universe
Number needed to be representative of the universe. Any
universe that is 100,000 or more requires a sample of 384 -
correct answer- Representative sample
Annual Report must file 60 days after close of companies fiscal
year - correct answer- 10-K
Quarterly financial Report containing unaudited data-filed 35
days after close of first three fiscal quarters - correct answer-
10-Q
If the same survey were given repeatedly 95% of the time the
results would be the same, falling within the same margin of
error - correct answer- 95% Confidence level
,2 | Page
information that needs to be public documented through the
SEC-a news release can be qualified. Can triggered by a
reporter questions for information that has not been issued
publicly. Publically traded organization and/or regulated.
Mnemonic: "kant" wait-information - correct answer- 8-K
The range, plus or minus, within which results can vary (the
larger the sample the lower the margin of error) - correct
answer- Margin of error
invitation or agenda at for shareholders to advertise the annual
meeting. Can cover-proposals for new board members,
directors or executives' salaries, bonus and option plans for
directors, and declarations by company management. - correct
answer- Proxy Statement (Form Def 14A)
Survey that is taken of a large target audience prior to a
campaign. Research after campaign can be measured against
this - correct answer- Benchmark Survey
People who are grouped or clustered by something they have
in common - correct answer- Cluster Sample
, 3 | Page
Study of publications, print and electronic media reports to
measure and evaluate news coverage of an organization, its
people or activities. Attempt to objectively code and describe
the content of communication. - correct answer- Content
analysis
One-on-one interviews with key respondents - correct answer-
Depth interviews
Informal give-and-take sessions in a controlled environment
with a small group of people.(Qualitative) - correct answer-
Focus group
Research that includes the systematic gathering of scientifically
measurable data from representative. samples. Mail survey,
telephone survey (Quantitative) - correct answer- Formal
methods
Exploratory research that is not gathered from scientifically
represented samples (focus groups, key influencers,
letters/complaints received - correct answer- Informal methods
