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Summary - Strategic Management (BT2214)

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This is a detailed summary of the whole content of the course strategic management. Inluces summaries of all required and recommended literature, as well as summaries of web lectures and additional required videos. Personally obtained grade: 9.

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August 6, 2025
Number of pages
65
Written in
2024/2025
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,Correct answer explanation:
Reynard Tobacco's acquisition of Snappy Snacks is primarily motivated by growth. This is because Reynard Tobacco is
in a declining industry and is looking to expand into new markets and product categories to increase overall company
growth, similar to how Philip Morris acquired Kraft. 1

Why not the others?
Economies of scope — This is incorrect because economies of scope focuses on cost savings through shared
resources, which is not the primary driver in this acquisition. 1
Risk reduction — This is incorrect because risk reduction involves diversifying into businesses with uncorrelated cash
flows to reduce financial risk, not necessarily to grow into new markets. 1
Strategic control — This is incorrect because strategic control refers to gaining control over resources or value chain
activities, which isn't the main reason for Reynard's acquisition. 1

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