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AFIP TEST FINAL EXAM AND PRACTICE EXAM QUESTIONS
2025 WITH COMPLETE QUESTIONS AND VERIFIED
ANSWERS ||AWARDED A+||
What are the differences between primary and secondary data? -
ANSWER-Primary data is collected directly from original sources, while
secondary data is pre-existing information gathered by others. Primary data
is specific to the research objectives but can be time-consuming and
expensive to collect. Secondary data is readily available, cost-effective, but
may not be tailored to the research needs.
What are the three major uses of marketing information? - ANSWER-
Marketing information is used for decision-making, strategy development,
and performance evaluation. It helps businesses make informed choices,
such as product development or market entry strategies. It also allows
them to assess the effectiveness of marketing efforts and adapt as needed.
What are the steps in a typical marketing research project? - ANSWER-A
typical marketing research project involves several steps: defining the
problem, developing a research plan, collecting data, analyzing data, and
presenting findings. These steps help businesses gather valuable insights
for decision-making and strategy development.
What is exploratory research? List five exploratory research methods. -
ANSWER-Exploratory research is conducted to gain a preliminary
understanding of a research problem. Five methods include:
Literature Review: Examining existing research and literature.
Focus Groups: Facilitating discussions with a small group of participants.
In-depth Interviews: Conducting one-on-one interviews.
Observation: Watching and recording behaviors.
Case Studies: In-depth analysis of a single or few cases.
What is quantitative research? Name two quantitative methods. -
ANSWER-Quantitative research involves collecting and analyzing
numerical data to draw statistical conclusions. Two quantitative methods
are:
Surveys: Gathering structured data through questionnaires.
Experiments: Controlled studies to test hypotheses and cause-and-effect
relationships.
,2|Page
Give two challenges associated with global marketing research. -
ANSWER-Cultural Differences: Understanding cultural nuances and
preferences is essential for accurate research and interpretation.
Data Collection: Collecting data in diverse global markets can be complex
due to varying regulations, language barriers, and differing levels of
technology adoption.
What are the pros and cons of each type of survey data collection? -
ANSWER-Pros of Online Surveys: Cost-effective, reach a wide audience,
quick data collection, automated analysis.
Cons of Online Surveys: Limited to internet users, potential for low
response rates, less control over the respondent's environment.
Pros of Face-to-Face Surveys: High response rates, clarifying questions,
in-depth insights, personal rapport.
Cons of Face-to-Face Surveys: Expensive, time-consuming, potential
interviewer bias.
Active learning - ANSWER-Learning in which substantial energy is devoted
to thinking about and elaborating on information.
Affective (component of attitude - ANSWER-Emotional feeling of like or
dislike.
Alternatives evaluation: - ANSWER-
Approach-approach conflict - ANSWER-Use of decision rules that attempt
to determine which product would be most likely to satisfy goals.
Approach-avoidance conflict: - ANSWER-Motivational conflict that occurs
when a consumer desires two objectives but cannot have both.
Associative reference groups: - ANSWER-Motivational conflict that occurs
when a consumer desires an alternative that has positive and negative
qualities.
Attitude - ANSWER-A group with which people want to identify.
Avoidance-avoidance conflict: - ANSWER-A combination of a consumer's
thoughts, feelings and intentions toward some object.
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Behavioral (component of attitude - ANSWER-Motivational conflict that
occurs when consumers must choose between two undesirable
alternatives.
Classical conditioning: - ANSWER-Tendency to act positively or negatively.
Cognitive (component of attitude): - ANSWER-After two stimuli are
presented together repeatedly, people learn to respond to one in the same
way as the other.
Consumer behavior - ANSWER-Knowledge about a product's attributes not
influenced by emotion.
Culture - ANSWER-The actions and decision processes of individuals and
households in discovering, evaluating, acquiring, consuming, and disposing
of products.
Dissociative reference groups: - ANSWER-The learned values, beliefs,
language, symbols, and patterns of behavior shared by people in a society
that are passed on from generation to generation
Discrimination - ANSWER-Making different responses to different stimuli.
Encoding - ANSWER-The process of converting information to knowledge.
Generalization - ANSWER-Making the same response to different stimuli.
High-involvement purchase: - ANSWER-A complex buying decision made
after extensive thought.
Household - ANSWER-Family members (and occasionally others) who
share the same housing unit; for marketers, the standard purchase and
consumption unit.
Information processing: - ANSWER-The process whereby consumers
acquire, store, and evaluate the data they use in making decisions.
Information search: - ANSWER-Thinking through a situation by recalling
information from stored memory or obtaining it from external sources.
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Learning - ANSWER-Any change in consumer behavior caused by
experience.
Low-involvement purchase - ANSWER-A routine buying decision.
Memory - ANSWER-The brain function that stores and recalls encoded
information; includes sensory, short-term, and long-term capacities.
Motivation - ANSWER-An internal force that directs behavior toward the
fulfillment of needs.
Operant conditioning - ANSWER-The use of reinforcement or punishment
to shape behavior.
Passive learning - ANSWER-Learning in which little energy is devoted to
thinking about or elaborating on information.
Perception - ANSWER-The process of recognizing, selecting, organizing,
and interpreting stimuli in order to make sense of the world.
Problem recognition - ANSWER-Becoming aware of an unfulfilled need or
desire
Purchase - ANSWER-A financial commitment to acquire a product.
Purchase decision - ANSWER-The decision of whether or not to buy and
which competing product to buy, which is made after carefully weighing the
alternatives.
Purchase evaluation: - ANSWER-The process of determining satisfaction
or dissatisfaction with a buying choice.
Reference groups: - ANSWER-A set of people whose norms and values
influence a consumer's behavior.
Selective attention: - ANSWER-The tendency to pay attention to messages
that are consistent with one's attitudes and beliefs and ignore messages
that are not.
AFIP TEST FINAL EXAM AND PRACTICE EXAM QUESTIONS
2025 WITH COMPLETE QUESTIONS AND VERIFIED
ANSWERS ||AWARDED A+||
What are the differences between primary and secondary data? -
ANSWER-Primary data is collected directly from original sources, while
secondary data is pre-existing information gathered by others. Primary data
is specific to the research objectives but can be time-consuming and
expensive to collect. Secondary data is readily available, cost-effective, but
may not be tailored to the research needs.
What are the three major uses of marketing information? - ANSWER-
Marketing information is used for decision-making, strategy development,
and performance evaluation. It helps businesses make informed choices,
such as product development or market entry strategies. It also allows
them to assess the effectiveness of marketing efforts and adapt as needed.
What are the steps in a typical marketing research project? - ANSWER-A
typical marketing research project involves several steps: defining the
problem, developing a research plan, collecting data, analyzing data, and
presenting findings. These steps help businesses gather valuable insights
for decision-making and strategy development.
What is exploratory research? List five exploratory research methods. -
ANSWER-Exploratory research is conducted to gain a preliminary
understanding of a research problem. Five methods include:
Literature Review: Examining existing research and literature.
Focus Groups: Facilitating discussions with a small group of participants.
In-depth Interviews: Conducting one-on-one interviews.
Observation: Watching and recording behaviors.
Case Studies: In-depth analysis of a single or few cases.
What is quantitative research? Name two quantitative methods. -
ANSWER-Quantitative research involves collecting and analyzing
numerical data to draw statistical conclusions. Two quantitative methods
are:
Surveys: Gathering structured data through questionnaires.
Experiments: Controlled studies to test hypotheses and cause-and-effect
relationships.
,2|Page
Give two challenges associated with global marketing research. -
ANSWER-Cultural Differences: Understanding cultural nuances and
preferences is essential for accurate research and interpretation.
Data Collection: Collecting data in diverse global markets can be complex
due to varying regulations, language barriers, and differing levels of
technology adoption.
What are the pros and cons of each type of survey data collection? -
ANSWER-Pros of Online Surveys: Cost-effective, reach a wide audience,
quick data collection, automated analysis.
Cons of Online Surveys: Limited to internet users, potential for low
response rates, less control over the respondent's environment.
Pros of Face-to-Face Surveys: High response rates, clarifying questions,
in-depth insights, personal rapport.
Cons of Face-to-Face Surveys: Expensive, time-consuming, potential
interviewer bias.
Active learning - ANSWER-Learning in which substantial energy is devoted
to thinking about and elaborating on information.
Affective (component of attitude - ANSWER-Emotional feeling of like or
dislike.
Alternatives evaluation: - ANSWER-
Approach-approach conflict - ANSWER-Use of decision rules that attempt
to determine which product would be most likely to satisfy goals.
Approach-avoidance conflict: - ANSWER-Motivational conflict that occurs
when a consumer desires two objectives but cannot have both.
Associative reference groups: - ANSWER-Motivational conflict that occurs
when a consumer desires an alternative that has positive and negative
qualities.
Attitude - ANSWER-A group with which people want to identify.
Avoidance-avoidance conflict: - ANSWER-A combination of a consumer's
thoughts, feelings and intentions toward some object.
,3|Page
Behavioral (component of attitude - ANSWER-Motivational conflict that
occurs when consumers must choose between two undesirable
alternatives.
Classical conditioning: - ANSWER-Tendency to act positively or negatively.
Cognitive (component of attitude): - ANSWER-After two stimuli are
presented together repeatedly, people learn to respond to one in the same
way as the other.
Consumer behavior - ANSWER-Knowledge about a product's attributes not
influenced by emotion.
Culture - ANSWER-The actions and decision processes of individuals and
households in discovering, evaluating, acquiring, consuming, and disposing
of products.
Dissociative reference groups: - ANSWER-The learned values, beliefs,
language, symbols, and patterns of behavior shared by people in a society
that are passed on from generation to generation
Discrimination - ANSWER-Making different responses to different stimuli.
Encoding - ANSWER-The process of converting information to knowledge.
Generalization - ANSWER-Making the same response to different stimuli.
High-involvement purchase: - ANSWER-A complex buying decision made
after extensive thought.
Household - ANSWER-Family members (and occasionally others) who
share the same housing unit; for marketers, the standard purchase and
consumption unit.
Information processing: - ANSWER-The process whereby consumers
acquire, store, and evaluate the data they use in making decisions.
Information search: - ANSWER-Thinking through a situation by recalling
information from stored memory or obtaining it from external sources.
, 4|Page
Learning - ANSWER-Any change in consumer behavior caused by
experience.
Low-involvement purchase - ANSWER-A routine buying decision.
Memory - ANSWER-The brain function that stores and recalls encoded
information; includes sensory, short-term, and long-term capacities.
Motivation - ANSWER-An internal force that directs behavior toward the
fulfillment of needs.
Operant conditioning - ANSWER-The use of reinforcement or punishment
to shape behavior.
Passive learning - ANSWER-Learning in which little energy is devoted to
thinking about or elaborating on information.
Perception - ANSWER-The process of recognizing, selecting, organizing,
and interpreting stimuli in order to make sense of the world.
Problem recognition - ANSWER-Becoming aware of an unfulfilled need or
desire
Purchase - ANSWER-A financial commitment to acquire a product.
Purchase decision - ANSWER-The decision of whether or not to buy and
which competing product to buy, which is made after carefully weighing the
alternatives.
Purchase evaluation: - ANSWER-The process of determining satisfaction
or dissatisfaction with a buying choice.
Reference groups: - ANSWER-A set of people whose norms and values
influence a consumer's behavior.
Selective attention: - ANSWER-The tendency to pay attention to messages
that are consistent with one's attitudes and beliefs and ignore messages
that are not.
