MNM3714 –Assignment 01 Semester 2 Solutions
Due date: 25 AUGUST 2025
FOR EXAMS, PORTFOLIO, AND ASSIGNMENT ASSISTANCE WHATSAPP
083 286 8465 EMAIL:
Disclaimer: This document is provided for educational purposes only and represents the original work of the
author, intended solely for learning, research, and reference. No part of this material has been generated using AI
tools, and all sources, where applicable, have been properly acknowledged to ensure zero plagiarism. By using or
submitting this document, you agree to use it only as a guide for academic purposes, accept full responsibility for
any academic or legal consequences arising from plagiarism, misuse, or institutional violations, and comply with
your institution’s code of conduct and academic regulations. Unauthorized copying, distribution, resale, or
commercial use of this material is strictly prohibited.
-i -
, Table of Contents
1 INTRODUCTION ......................................................................................................... 1
2 DIGITAL MARKETING PLAN .................................................................................... 1
2.1 KEY COMPONENTS OF A DIGITAL MARKETING PLAN .................................... 1
2.1.1 Situation Analysis ........................................................................................... 1
2.1.2 Objectives....................................................................................................... 2
2.2 PRACTICAL APPLICATION AND RECOMMENDATIONS FOR LGS
PLANT-BASED...................................................................................................... 2
2.2.1 Situation Analysis for LGS Plant-Based ......................................................... 2
2.2.2 Objectives for LGS Plant-Based ..................................................................... 3
2.2.3 Target Market for LGS Plant-Based ............................................................... 3
3 WEBSITE .................................................................................................................... 5
3.1 INTRODUCTION ................................................................................................... 5
3.2 SUBHEADING ....................................................................................................... 5
3.3 WAYS TO INCORPORATE COMPELLING AND RELEVANT CONTENT
ON THE LGS PLANT-BASED WEBSITE .............................................................. 6
3.4 KEY COMPONENTS OF WEBSITE LOOK AND FEEL WITH PRACTICAL
RECOMMENDATIONS FOR LGS PLANT-BASED ............................................... 6
8 SEARCH ENGINE OPTIMISATION (SEO) ................................................................. 7
8.1 INTRODUCTION ................................................................................................... 7
8.2 QUALITY CONTENT CREATION (ON-PAGE SEO) ............................................. 7
8.3 BACKLINK BUILDING (OFF-PAGE SEO) ............................................................. 8
8.4 LOCAL SEO OPTIMIZATION (OFF-PAGE SEO) .................................................. 8
8.5 SOCIAL MEDIA ENGAGEMENT (OFF-PAGE SEO) ............................................ 9
9 CONCLUSION ............................................................................................................ 9
10 LIST OF REFERENCES ........................................................................................... 11
- ii -
Due date: 25 AUGUST 2025
FOR EXAMS, PORTFOLIO, AND ASSIGNMENT ASSISTANCE WHATSAPP
083 286 8465 EMAIL:
Disclaimer: This document is provided for educational purposes only and represents the original work of the
author, intended solely for learning, research, and reference. No part of this material has been generated using AI
tools, and all sources, where applicable, have been properly acknowledged to ensure zero plagiarism. By using or
submitting this document, you agree to use it only as a guide for academic purposes, accept full responsibility for
any academic or legal consequences arising from plagiarism, misuse, or institutional violations, and comply with
your institution’s code of conduct and academic regulations. Unauthorized copying, distribution, resale, or
commercial use of this material is strictly prohibited.
-i -
, Table of Contents
1 INTRODUCTION ......................................................................................................... 1
2 DIGITAL MARKETING PLAN .................................................................................... 1
2.1 KEY COMPONENTS OF A DIGITAL MARKETING PLAN .................................... 1
2.1.1 Situation Analysis ........................................................................................... 1
2.1.2 Objectives....................................................................................................... 2
2.2 PRACTICAL APPLICATION AND RECOMMENDATIONS FOR LGS
PLANT-BASED...................................................................................................... 2
2.2.1 Situation Analysis for LGS Plant-Based ......................................................... 2
2.2.2 Objectives for LGS Plant-Based ..................................................................... 3
2.2.3 Target Market for LGS Plant-Based ............................................................... 3
3 WEBSITE .................................................................................................................... 5
3.1 INTRODUCTION ................................................................................................... 5
3.2 SUBHEADING ....................................................................................................... 5
3.3 WAYS TO INCORPORATE COMPELLING AND RELEVANT CONTENT
ON THE LGS PLANT-BASED WEBSITE .............................................................. 6
3.4 KEY COMPONENTS OF WEBSITE LOOK AND FEEL WITH PRACTICAL
RECOMMENDATIONS FOR LGS PLANT-BASED ............................................... 6
8 SEARCH ENGINE OPTIMISATION (SEO) ................................................................. 7
8.1 INTRODUCTION ................................................................................................... 7
8.2 QUALITY CONTENT CREATION (ON-PAGE SEO) ............................................. 7
8.3 BACKLINK BUILDING (OFF-PAGE SEO) ............................................................. 8
8.4 LOCAL SEO OPTIMIZATION (OFF-PAGE SEO) .................................................. 8
8.5 SOCIAL MEDIA ENGAGEMENT (OFF-PAGE SEO) ............................................ 9
9 CONCLUSION ............................................................................................................ 9
10 LIST OF REFERENCES ........................................................................................... 11
- ii -
