MARKETO CERTIFIED PROFESSIONAL
EXAM QUESTIONS AND ANSWERS
Qualification Rules - ANSWER-When a person qualifies for a smart campaign
multiple times, these determine whether or not a person will run through the flow
steps. a person can go through a flow only once, every time, or a limited number of
times over a certain time period.
Sales Insight - ANSWER-A Marketo product that helps sales teams identify their best
leads leveraging information collected by Marketo Lead Management.
Sales Engage - ANSWER-A Marketo product that helps sales teams identify their
most active leads as well as automate and personalize their engagements with their
leads
Sender Policy Framework (SPF) - ANSWER-A security mechanism that provides a
list of approved IP addresses from which your emails can be sent. Setting up your
SPF can help improve deliverability.
Smart Campaign - ANSWER-Serve to complete actions within the Marketo
programs. Can be used for landing page auto responders, drip campaigns, lead
scoring, etc.
My Tokens - ANSWER-Custom tokens created either at the campaign folder or
program level. My tokens allow you to enter data about your program in one place,
then replace that info with the value you specify and retrieve this information in other
parts of the program.
Local My Tokens - ANSWER-My Tokens that are created locally within a specific
campaign folder level, they are inherited down to all programs contained within the
campaign folder. When you create My Tokens at the program level, they are specific
to that program.
Overriden My Tokens - ANSWER-My tokens that have been inherited from the
campaign folder level and are modified with custom settings specific to that program.
The modifications you make at the program level do not change the value of the
token higher up at the campaign folder level.
Inherited My Tokens - ANSWER-My Tokens that are created at the campaign folder
level for use across all programs contained within the campaign folder.
Munchkin - ANSWER-Marketo's JavaScript-based web tracking system. It also
inldues and API for tracking AJAX Flash and others.
Operational Email - ANSWER-a non-marketing email such as an auto-response
email following a completed form request. These emails ignore the Unsubscribe and
Marketing Suspended flags but do observe Blacklisted and Email Invalid flags. Also,
operation emails do not have unsubscribe links.
, People by Status Report - ANSWER-Report type that shows how people are moving
through processes by checking how many of them appear in each Person Status
value each month.
People Performance Report - ANSWER-Report type that measures database growth
over time.
Period Cost - ANSWER-The cost per month associated with the program.
Person - ANSWER-New instances of Marketo will refer to "leads" or "records" as
"people"
Person Partition - ANSWER-Person Partitions act like separate databases. Each
partition has its own people that do not de-dupe or mix with other partitions
Lead/Person Cadence - ANSWER-The status that defines a person's ability to
receive content from an engagement program.
Local Assets - ANSWER-Assets created for use within a specific program, not at the
global level.
Stream Cadence - ANSWER-The regular interval or time when casts are sent within
a stream in an engagement program
Success (Success Actions) - ANSWER-Defined to determine when a person
reaches the desired outcome of a stage within a program. For example, a success
fora webinar program could be to attend a webinar.
Tags - ANSWER-A way of segmenting your data for reporting purposes. These
identifiers provide the ability to categorize data and define how you want to report in
order to manage effectiveness and ROI
Tagging Campaign - ANSWER-A campaign with the goal of getting people to click
an email so their web activity can be tracked
Template - ANSWER-An email or landing page shell that you use as the basics for a
specific mailing or landing page
Token - ANSWER-A token is a placeholder for information. Like first name, business
name, etc.
Tree - ANSWER-The left most column of the Marketo Lead Management web
interface that lists objects based on the section you're in.
Program Month - ANSWER-The month associated with the period cost of a program
Program Statuses - ANSWER-The statuses a person moves through as a member
or a program. Usually, these change based on an action the person has taken.
EXAM QUESTIONS AND ANSWERS
Qualification Rules - ANSWER-When a person qualifies for a smart campaign
multiple times, these determine whether or not a person will run through the flow
steps. a person can go through a flow only once, every time, or a limited number of
times over a certain time period.
Sales Insight - ANSWER-A Marketo product that helps sales teams identify their best
leads leveraging information collected by Marketo Lead Management.
Sales Engage - ANSWER-A Marketo product that helps sales teams identify their
most active leads as well as automate and personalize their engagements with their
leads
Sender Policy Framework (SPF) - ANSWER-A security mechanism that provides a
list of approved IP addresses from which your emails can be sent. Setting up your
SPF can help improve deliverability.
Smart Campaign - ANSWER-Serve to complete actions within the Marketo
programs. Can be used for landing page auto responders, drip campaigns, lead
scoring, etc.
My Tokens - ANSWER-Custom tokens created either at the campaign folder or
program level. My tokens allow you to enter data about your program in one place,
then replace that info with the value you specify and retrieve this information in other
parts of the program.
Local My Tokens - ANSWER-My Tokens that are created locally within a specific
campaign folder level, they are inherited down to all programs contained within the
campaign folder. When you create My Tokens at the program level, they are specific
to that program.
Overriden My Tokens - ANSWER-My tokens that have been inherited from the
campaign folder level and are modified with custom settings specific to that program.
The modifications you make at the program level do not change the value of the
token higher up at the campaign folder level.
Inherited My Tokens - ANSWER-My Tokens that are created at the campaign folder
level for use across all programs contained within the campaign folder.
Munchkin - ANSWER-Marketo's JavaScript-based web tracking system. It also
inldues and API for tracking AJAX Flash and others.
Operational Email - ANSWER-a non-marketing email such as an auto-response
email following a completed form request. These emails ignore the Unsubscribe and
Marketing Suspended flags but do observe Blacklisted and Email Invalid flags. Also,
operation emails do not have unsubscribe links.
, People by Status Report - ANSWER-Report type that shows how people are moving
through processes by checking how many of them appear in each Person Status
value each month.
People Performance Report - ANSWER-Report type that measures database growth
over time.
Period Cost - ANSWER-The cost per month associated with the program.
Person - ANSWER-New instances of Marketo will refer to "leads" or "records" as
"people"
Person Partition - ANSWER-Person Partitions act like separate databases. Each
partition has its own people that do not de-dupe or mix with other partitions
Lead/Person Cadence - ANSWER-The status that defines a person's ability to
receive content from an engagement program.
Local Assets - ANSWER-Assets created for use within a specific program, not at the
global level.
Stream Cadence - ANSWER-The regular interval or time when casts are sent within
a stream in an engagement program
Success (Success Actions) - ANSWER-Defined to determine when a person
reaches the desired outcome of a stage within a program. For example, a success
fora webinar program could be to attend a webinar.
Tags - ANSWER-A way of segmenting your data for reporting purposes. These
identifiers provide the ability to categorize data and define how you want to report in
order to manage effectiveness and ROI
Tagging Campaign - ANSWER-A campaign with the goal of getting people to click
an email so their web activity can be tracked
Template - ANSWER-An email or landing page shell that you use as the basics for a
specific mailing or landing page
Token - ANSWER-A token is a placeholder for information. Like first name, business
name, etc.
Tree - ANSWER-The left most column of the Marketo Lead Management web
interface that lists objects based on the section you're in.
Program Month - ANSWER-The month associated with the period cost of a program
Program Statuses - ANSWER-The statuses a person moves through as a member
or a program. Usually, these change based on an action the person has taken.
