BUSN Ch. 14 Exam Questions and Answers Fully Solved Latest Version 2025-2026
LinkedIn - AnswersWhile, historically, employers have relied on references from current employees
when recruiting new employees, many companies are now using ______ effectively for new employee
recruitment.
The basic ways the Internet is used are not likely to expand; however, the variety within each type of
use will grow. - AnswersWhich of the following is an incorrect statement about the Internet?
Crowdsourcing - AnswersResearch shows that products developed using ______ sell better because the
people who will use the product are involved in the development of the product or service.
e-commerce - Answersmust combine human, material, informational, and financial resources but may
use more specialized resources in each of these categories.
Business-to-consumer (B2C) - AnswersWhich of the following business models is most concerned with
the buyer using websites to simplify and speed up comparison shopping, buyers' purchase of services
and products online vs. at a traditional vendor's location, the type of products and services best suited
for online shopping, and the lag between orders and delivery?
people - AnswersAccording to the authors, what is the primary focus of social media?
crisis and reputation management - AnswersBusinesses should train employees in social media etiquette
and monitor social media sites to see what is said about the company and its products. It is also advised
that they answer questions with carefully worded posts, reassure the public, and present positive
information about the company. What is the underlying reason for implementing these
recommendations?
Blogs - AnswersMany businesses are now using a wide variety of social media to reach targeted
audiences. Which of the following forms of social media is a website that allows a company to share
information by posting information on the site in order to increase customers' knowledge about its
products and services, as well as to build trust and makes it possible for customers to provide feedback
through comments on the site?
key performance indicators - AnswersMost websites and social media sites post a count of the number
of visitors, the number of followers, and the number of individuals who have posted "likes" or made
comments on the site, all of which provide the business user with valuable information about how
successful the social media plan is working. Many companies, however, set other goals to determine
how social media activities lead to sales contacts and then purchases. Which of the following best
defines the measurements that define and measure the progress of an organization toward achieving its
objectives?
round-the-clock - AnswersBusiness-to-consumer e-firms provide _____ global access to products and
services and try to build long-term relationships with their customers.
LinkedIn - AnswersWhile, historically, employers have relied on references from current employees
when recruiting new employees, many companies are now using ______ effectively for new employee
recruitment.
The basic ways the Internet is used are not likely to expand; however, the variety within each type of
use will grow. - AnswersWhich of the following is an incorrect statement about the Internet?
Crowdsourcing - AnswersResearch shows that products developed using ______ sell better because the
people who will use the product are involved in the development of the product or service.
e-commerce - Answersmust combine human, material, informational, and financial resources but may
use more specialized resources in each of these categories.
Business-to-consumer (B2C) - AnswersWhich of the following business models is most concerned with
the buyer using websites to simplify and speed up comparison shopping, buyers' purchase of services
and products online vs. at a traditional vendor's location, the type of products and services best suited
for online shopping, and the lag between orders and delivery?
people - AnswersAccording to the authors, what is the primary focus of social media?
crisis and reputation management - AnswersBusinesses should train employees in social media etiquette
and monitor social media sites to see what is said about the company and its products. It is also advised
that they answer questions with carefully worded posts, reassure the public, and present positive
information about the company. What is the underlying reason for implementing these
recommendations?
Blogs - AnswersMany businesses are now using a wide variety of social media to reach targeted
audiences. Which of the following forms of social media is a website that allows a company to share
information by posting information on the site in order to increase customers' knowledge about its
products and services, as well as to build trust and makes it possible for customers to provide feedback
through comments on the site?
key performance indicators - AnswersMost websites and social media sites post a count of the number
of visitors, the number of followers, and the number of individuals who have posted "likes" or made
comments on the site, all of which provide the business user with valuable information about how
successful the social media plan is working. Many companies, however, set other goals to determine
how social media activities lead to sales contacts and then purchases. Which of the following best
defines the measurements that define and measure the progress of an organization toward achieving its
objectives?
round-the-clock - AnswersBusiness-to-consumer e-firms provide _____ global access to products and
services and try to build long-term relationships with their customers.
