, MNG3701 Assignment 2 (COMPLETE
ANSWERS) Semester 2 2025 - DUE September
2025; 100% TRUSTED Complete, trusted
solutions and explanations.
Question 1: RBV Model and Clicks Group Limited
Resource-Based View (RBV) Analysis:
The RBV model focuses on a firm's internal resources and
capabilities as the key to achieving sustainable competitive
advantage. Resources must be Valuable, Rare, Inimitable, and
Non-substitutable (VRIN).
Clicks Group’s Resource Position:
1. Tangible Resources:
o Retail Footprint: Clicks has over 850 stores and more
than 670 in-store pharmacies across South Africa.
This extensive network gives it a strong market
presence and convenience for customers.
o Distribution Infrastructure: The group owns an
integrated distribution centre (United
Pharmaceutical Distributors - UPD), ensuring
efficient logistics.
2. Intangible Resources:
o Brand Equity: The Clicks brand is trusted and well-
known in South Africa, offering private label
ANSWERS) Semester 2 2025 - DUE September
2025; 100% TRUSTED Complete, trusted
solutions and explanations.
Question 1: RBV Model and Clicks Group Limited
Resource-Based View (RBV) Analysis:
The RBV model focuses on a firm's internal resources and
capabilities as the key to achieving sustainable competitive
advantage. Resources must be Valuable, Rare, Inimitable, and
Non-substitutable (VRIN).
Clicks Group’s Resource Position:
1. Tangible Resources:
o Retail Footprint: Clicks has over 850 stores and more
than 670 in-store pharmacies across South Africa.
This extensive network gives it a strong market
presence and convenience for customers.
o Distribution Infrastructure: The group owns an
integrated distribution centre (United
Pharmaceutical Distributors - UPD), ensuring
efficient logistics.
2. Intangible Resources:
o Brand Equity: The Clicks brand is trusted and well-
known in South Africa, offering private label
