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Summary of Digitalization Ku Leuven (S0N79A) - guest lecturers

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Summary of all the guest classes including the articles to be known from the OPO Digitalization given by the guest lecturers in the 2nd semester in the 1st bachelor of Communication Sciences at KU Leuven (immediately achieved 17/20 in the first semester).

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Uploaded on
August 1, 2025
Number of pages
38
Written in
2024/2025
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Summary

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Digitalization content

Lesson 1: Digitalization and the challenges of AI

Digitalization

Basic forms of AI

Classical philosophical debate on AI

Challenges for the social sciences

Lesson 2: Dealing with online risks: building online resilience to harm
through digital literacy

Online safety

Digital literacy

Digital literacy and online resilience

Promoting digital literacy

Lesson 3: Our social media diet

Introduction

Policy advice SHV

Food advertising volume

Research into kidsvertising

The physical food environment

Social media and nutrition

Lesson 4: From press release to TikTok news: The circulation of digital
news across platforms

Digital news

Gatekeeping

Social media journalist: select the news

Social media journalist: adapt the news




Lesson 5: Advertising literacy among children and adolescents

, Children and advertising

Advertising literacy

Development of advertising literacy

Lesson 6: Photography in Crisis: Post-digital technological
developments in the field of visual culture

Recent developments in photography

Beginning of photography

Photography and human suffering

Digital camera’s & AI

Lesson 7: Social media literacy: Insights and implications for
adolescents mental health

Social media and adolescents’ well-being

Social media literacy

Empowerment

Development

Audience Heterogeneity

Lesson 8: From Audience to Partner: Design Lessons in Co-Creation and
Participation

Design

Design thinking

Co-creation

Example from practice: VRT innovation

Co-creation methods

Lesson 9: Digital Games & Gambling

Introduction

Games research

Games and gambling

Conclusion

,Lesson 1: Digitalization and the
challenges of AI
Stef Aupers

Digitalisation
Traditional media (tv, radio) ↔ digital media

Digitalization = spread of digital media and the effects on individuals
and society

Three waves of digitalization

1. Personal computer (1950s)
 60s / 70s hackers, hippies (=ppl with knowledge, having fun using
computers) in Silicon Valley  bringing computer power to the
people (democratic, liberty)
 75: first pc (Apple)
 75 – 85: development, mass production, commercialization
2. Internet and social media
 web 1.0 (90s): interconnected PC’s (existed before: army,
libraries), websites
 web 2.0 (00s): social media platforms (Facebook), User Generated
Content (UGC)  democratic promise of internet (better than
politics)
 time magazine (08) person of the year: “you”
 Zuckerberg (CEO Facebook): “making the world more open and
connected”
 from democratization to surveillance capitalism?
3. AI
 John McCarthy (mathematician / scientist) & Marvin Minsky 
Darthmouth Conference (55): making a machine similar to humans
 AI


Basic forms of AI
 Weak AI: imitates human cognitive functions, only one function
(playing chess)
 ↔ Strong AI: more functions (language, information, art, play chess)
 Top Down AI: programmed instructions, no self-learning
 ↔ Bottem Up AI: self-learning, immerging, reflecting / incorporating
information: evolutionary

, Classical philosophical debate on AI
What is difference between human intelligence and computer intelligence?
When has a computer the same intelligence as humans? When is a
computer really intelligent?

Alan Turing: The Turing Test: Intelligence of AI: how can AI be
considered intelligent? how decided?

 Person having conversation with human / machine?
after 8 minutes no idea which one is machine 
machine = intelligent (able to talk, act like a humen)

↔ John Searle: Chinese Room Experiment: machines
are never intelligent: machines works because of the
instructions humans gives, it gives answers without knowing the meaning
in words

 Following instructions to put Chinese characters in an order to give
an answer, don’t understand the characters  impossible to be like
a human



Kevin Warwick: 3th position

Beyond human centric philosophical comparative analysis: not only
humans are intelligent, more than human intelligence = relativistic
perspective on intelligence



Challenges for the social sciences
Will it take over human functions in everyday life?

 Outsourcing human labour to AI
 Communicating with chatbots



Communication science:

 Traditional view: humans communicate with humans through a
medium
 AI challenge: humans communicate with the medium

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