DUE 8 August 2025; 100% TRUSTED Complete, trusted
solutions and explanations
Question 1(a)
Fishbone (Ishikawa) Diagram: Causes of Membership
Decline at FitNation Gym
Explanation of Root Causes Identified:
1. Marketing & Brand
o Limited targeted advertising has reduced visibility.
o Negative brand perception may discourage new or
returning members.
2. Marketing & Brand Awareness
o Stronger competitors in the market are attracting
clients.
o Price competition causes current members to consider
cheaper alternatives.
3. Economic Factors
o The economic downturn affects consumer spending.
o Increased uncertainty discourages commitment to
long-term memberships.
4. Member Experience & Retention
o Overcrowding makes workouts uncomfortable.
o Inconsistent engagement and lack of personalized
services lead to dissatisfaction.
5. Facilities & Services
, o Shortage of fitness equipment frustrates users.
o Lack of sufficient recovery and support services
reduces overall value.