Page 1 of 151
WGU D099 SALES MANAGEMENT OA EXAM & PRACTICE
EXAM COMPLETE 500+ QUESTIONS AND DETAILED
SOLUTIONS LATEST UPDATE THIS YEAR
WGU D099 SALES MANAGEMENT OA EXAM
Griffin sees an ad on TV for Next Gen Abs and decides to do some research to learn more
about the product. Which stage of the buyer's journey is illustrated by this action?
A. Attention
B. Interest
C. Desire
D. Action
B. Interest
The difference between the price the customer pays for a new tablet and the increase in
efficiency the customer experiences when completing tasks represents?
A. Return on investment
B. Customer lifetime value
C. Customer needs
D. Product cost
A. Return on investment
Cole, the chief financial officer (CFO) for a radio station, requests company data for the past
five years. He uses business intelligence to develop a number of reports to determine areas
1
,Page 2 of 151
where the radio station can cut costs and to determine departmental budget allocations for
the coming year. Which aspect of business intelligence is being used during this process?
A. Decision-making
B. Business process management
C. Collaboration
D. External business research
A. Decision-making
A company uses wholesalers and retailers in their distribution channel. What type of sales
channel is the company using?
A. Direct
B. Indirect
C. Omni-Channel
D. Traditional channel
B. Indirect
A salesperson working for SGI Corp. identifies potential customers in Nashville to sell a
graphic printer. This salesperson’s role is identified as a:
A. Technical salesperson
B. Prospector
C. Trade Salesperson
D. Missionary salesperson
2
,Page 3 of 151
B. Prospector
A sales manager analyzes past sales of Long Last Christmas lights. Based on past sales, the
sales manager responds to his manager that the company is expected to sell 100,000 units of
Long Last Christmas lights between Nov. 1 and Dec. 31. What is the sales manager doing?
A. Developing an operational budget
B. Determining profitability
C. Determining conversion rates
D. Determining sales forecast
D. Determining sales forecast
CSS Corp., a heavy machinery manufacturing company, has seen a growth of 35% in sales. The
company executives realized that because of this growth, they would have to re-organize
their company. They decided to re-organize their company into areas based on expertise such
as Sales, Marketing, R&D, and Supply Chain. The organizational structure used by CSS Corp is:
A. Module structure
B. Distribution structure
C. Geographic structure
D. Functional structure
D. Functional structure
To succeed and achieve its goals, a firm has to outperform its competitors by constantly
striving to improve its offerings to customers and be better than the competitors'
alternatives. When customers perceive the distinction as being valuable, they will prefer to
purchase the business's product over a competitor's product. This is called
3
, Page 4 of 151
A. Point of Differentiation
B. Point of Parity
C. Competitive Advantage
D. Product perception
C. Competitive Advantage
__________ provides employees with the knowledge of what the company expects in terms
of employees' responsibilities and behavior toward fellow employees, customers, and
suppliers.
A. Code of Ethics
B. Organizational ethics
C. Compliance-based ethics
D. Ethics based on moral principles
A. Code of Ethics
A company is in the business of selling a complex computer system to big companies. What
form of promotional strategy is best suited for this company?
A. Personal selling
B. Sales promotion
C. Advertising
D. Direct marketing
A. Personal selling
4
WGU D099 SALES MANAGEMENT OA EXAM & PRACTICE
EXAM COMPLETE 500+ QUESTIONS AND DETAILED
SOLUTIONS LATEST UPDATE THIS YEAR
WGU D099 SALES MANAGEMENT OA EXAM
Griffin sees an ad on TV for Next Gen Abs and decides to do some research to learn more
about the product. Which stage of the buyer's journey is illustrated by this action?
A. Attention
B. Interest
C. Desire
D. Action
B. Interest
The difference between the price the customer pays for a new tablet and the increase in
efficiency the customer experiences when completing tasks represents?
A. Return on investment
B. Customer lifetime value
C. Customer needs
D. Product cost
A. Return on investment
Cole, the chief financial officer (CFO) for a radio station, requests company data for the past
five years. He uses business intelligence to develop a number of reports to determine areas
1
,Page 2 of 151
where the radio station can cut costs and to determine departmental budget allocations for
the coming year. Which aspect of business intelligence is being used during this process?
A. Decision-making
B. Business process management
C. Collaboration
D. External business research
A. Decision-making
A company uses wholesalers and retailers in their distribution channel. What type of sales
channel is the company using?
A. Direct
B. Indirect
C. Omni-Channel
D. Traditional channel
B. Indirect
A salesperson working for SGI Corp. identifies potential customers in Nashville to sell a
graphic printer. This salesperson’s role is identified as a:
A. Technical salesperson
B. Prospector
C. Trade Salesperson
D. Missionary salesperson
2
,Page 3 of 151
B. Prospector
A sales manager analyzes past sales of Long Last Christmas lights. Based on past sales, the
sales manager responds to his manager that the company is expected to sell 100,000 units of
Long Last Christmas lights between Nov. 1 and Dec. 31. What is the sales manager doing?
A. Developing an operational budget
B. Determining profitability
C. Determining conversion rates
D. Determining sales forecast
D. Determining sales forecast
CSS Corp., a heavy machinery manufacturing company, has seen a growth of 35% in sales. The
company executives realized that because of this growth, they would have to re-organize
their company. They decided to re-organize their company into areas based on expertise such
as Sales, Marketing, R&D, and Supply Chain. The organizational structure used by CSS Corp is:
A. Module structure
B. Distribution structure
C. Geographic structure
D. Functional structure
D. Functional structure
To succeed and achieve its goals, a firm has to outperform its competitors by constantly
striving to improve its offerings to customers and be better than the competitors'
alternatives. When customers perceive the distinction as being valuable, they will prefer to
purchase the business's product over a competitor's product. This is called
3
, Page 4 of 151
A. Point of Differentiation
B. Point of Parity
C. Competitive Advantage
D. Product perception
C. Competitive Advantage
__________ provides employees with the knowledge of what the company expects in terms
of employees' responsibilities and behavior toward fellow employees, customers, and
suppliers.
A. Code of Ethics
B. Organizational ethics
C. Compliance-based ethics
D. Ethics based on moral principles
A. Code of Ethics
A company is in the business of selling a complex computer system to big companies. What
form of promotional strategy is best suited for this company?
A. Personal selling
B. Sales promotion
C. Advertising
D. Direct marketing
A. Personal selling
4
