ASSIGNMENT 3 2025
DUE: 8 AUGUST 2025 (MEMO)
,AIN3701 Assignment 3 – 2025
Deadline: 8 August 2025, at 20:00
(a) Open a document in Word.
Save this document as yourstudentnumber_Surname.docx, for example
12345678_VanStaden.docx.
Question 1
Based on the dialogue provided in the assignment, create a fishbone
(Ishikawa) diagram to visually map the likely causes of the recent membership decline
at FitNation Gym.
Identify and include at least four root cause categories.
Under each category, provide a minimum of two contributing factors based on the
meeting discussion.
, My diagram visually represents the likely root causes of the recent decline in gym
membership at FitNation. The problem (Membership Decline) is placed at the head of
the diagram. The four main cause categories People, Processes, Marketing, and
Facilities are based on insights from the management meeting. Under each category,
contributing factors such as unmotivated staff, lack of follow-up, outdated promotional
efforts, and poor maintenance of equipment are listed to identify where FitNation may
need to intervene to reverse the trend.