WGU D099 MODULE 1-12:
2025 SALES
MANAGEMENT MASTERY
SYSTEM (Western
Governors University
Verified) | ACTUAL EXAM
Q&A BANK with
500+ AUTHENTIC
QUESTIONS & STEP-BY-
STEP RATIONALES |
Covers: Prospecting +
Buyer Psychology + Sales
Process + CRM
Fundamentals
wgu D099-Sales Management Module 1
exam q & a
Sales Management (Western Governors
University)
, D099- Sales Management
Module 1
1. Discuss the 4 key objectives of a sales
department, giving an example for each.
a. Generate Customers & Convert Sales
– Improve conversion rates.
b. Retain Current Customers – Build
loyalty for ongoing success.
c. Develop Sales Forecasts – Estimate
sales volumes over time.
d. Ensure Product-Market Fit – Meet
strong market demands with
products.
2. Define Customer Relationship
Management (CRM)? Identify few goals of
CRM.
a. Definition: Processes to manage
customer interactions to enhance
retention.
b. Goals:
, i. Capture new leads and
move through the sales
process. ii. Build relationships
to maximize lifetime customer
value.
iii. Increase productivity and lower
costs in marketing/sales.
3. What are the four elements that make up
ethical behavior within an organization?
a. Code of Ethics – Written standards
for employees.
b. Ethics Training – Programs for
executives, managers, and
employees.
c. Ethics Advisory – Support for
handling ethical dilemmas.
d. Confidential Reporting – Secure
system for reporting issues.
4. What is the relationship between sales and
marketing?
a. Marketing attracts customers; Sales
converts them into buyers.
, 5. Describe the buyer’s journey?
a. Definition: Steps from initial research
to final purchase decision.
i.AIDA Buyer Journey
Model
1. Attention
2. Interest
3. Desire
4. Action
6. Identify differences between
Transactional, and Relationship selling?
a. Transactional: Quick sales focus
without aiming for long-term
relationships.
b. Relationship: Focus on building
strong, lasting connections with
customers.
7. How does the Social Style Matrix help in
Adaptive selling?
2025 SALES
MANAGEMENT MASTERY
SYSTEM (Western
Governors University
Verified) | ACTUAL EXAM
Q&A BANK with
500+ AUTHENTIC
QUESTIONS & STEP-BY-
STEP RATIONALES |
Covers: Prospecting +
Buyer Psychology + Sales
Process + CRM
Fundamentals
wgu D099-Sales Management Module 1
exam q & a
Sales Management (Western Governors
University)
, D099- Sales Management
Module 1
1. Discuss the 4 key objectives of a sales
department, giving an example for each.
a. Generate Customers & Convert Sales
– Improve conversion rates.
b. Retain Current Customers – Build
loyalty for ongoing success.
c. Develop Sales Forecasts – Estimate
sales volumes over time.
d. Ensure Product-Market Fit – Meet
strong market demands with
products.
2. Define Customer Relationship
Management (CRM)? Identify few goals of
CRM.
a. Definition: Processes to manage
customer interactions to enhance
retention.
b. Goals:
, i. Capture new leads and
move through the sales
process. ii. Build relationships
to maximize lifetime customer
value.
iii. Increase productivity and lower
costs in marketing/sales.
3. What are the four elements that make up
ethical behavior within an organization?
a. Code of Ethics – Written standards
for employees.
b. Ethics Training – Programs for
executives, managers, and
employees.
c. Ethics Advisory – Support for
handling ethical dilemmas.
d. Confidential Reporting – Secure
system for reporting issues.
4. What is the relationship between sales and
marketing?
a. Marketing attracts customers; Sales
converts them into buyers.
, 5. Describe the buyer’s journey?
a. Definition: Steps from initial research
to final purchase decision.
i.AIDA Buyer Journey
Model
1. Attention
2. Interest
3. Desire
4. Action
6. Identify differences between
Transactional, and Relationship selling?
a. Transactional: Quick sales focus
without aiming for long-term
relationships.
b. Relationship: Focus on building
strong, lasting connections with
customers.
7. How does the Social Style Matrix help in
Adaptive selling?
