MARK 3000 Grantham UGA test 2
Questions with Already Passed
Solutions.
Marketing Research - Answer set of techniques and principles for systematically collecting,
recording, analyzing, and interpreting data that can aid decision makers involved in marketing
goods, services, and ideas
Marketing research process - Answer 1. Defining the problem and research objectives
2. Developing the research plan for collecting information
3. Implementing the research plan - collecting and analyzing the data
4. Interpreting and reporting the findings
Secondary data - Answer pieces of information that have already been collected from other
sources and usually are readily available
primary data - Answer data collected to address specific research needs
sample - Answer a group of customers who represent the customers of interest in a research
study
data - Answer raw numbers or facts
information - Answer organized, analyzed, interpreted data that offer value to marketers
Syndicated data - Answer Data available for a fee from commercial research firms such as
Information Resources Inc. (IRI), National Purchase Diary Panel, and ACNielsen.
Scanner data - Answer a type of syndicated external secondary data used in quantitative
research that is obtained from scanner readings of UPC codes at check-out counters
Panel data - Answer information collected from a group of consumers
, data mining - Answer the use of a variety of statistical analysis tools to uncover previously
unknown patterns in the data stored in databases or relationships among variables
churn - Answer the number of consumers who stop using a product or service, divided by the
average number of consumers of that product or service
big data - Answer data sets that are too large and complex to analyze with conventional data
management and data mining software
qualitative research - Answer informational research methods, including observation,
following social media sites, in depth interviews, focus groups, and projective techniques
quantitative research - Answer structured responses that can be statistically tested to confirm
insights and hypotheses generated via qualitative research or secondary data
observation - Answer an exploratory research method that entails examining purchase and
consumption behaviors through personal or video camera scrutiny
virtual community - Answer online networks of people who communicate about specific
topics
sentiment mining - Answer data gathered by evaluating customer comments posted through
social media sites such as Facebook and Twitter
in depth interview - Answer an exploratory research technique in which trained researchers
ask questions, listen to and record the answers, and then pose additional questions to clarify or
expand on a particular issue
focus group interview - Answer A research technique in which a small group of persons
(usually 8 to 12) comes together for an intensive discussion about a particular topic, with the
conversation guided by a trained moderator using an unstructured method of inquiry.
survey - Answer a systematic means of collecting information from people that generally uses
a questionnaire
Questions with Already Passed
Solutions.
Marketing Research - Answer set of techniques and principles for systematically collecting,
recording, analyzing, and interpreting data that can aid decision makers involved in marketing
goods, services, and ideas
Marketing research process - Answer 1. Defining the problem and research objectives
2. Developing the research plan for collecting information
3. Implementing the research plan - collecting and analyzing the data
4. Interpreting and reporting the findings
Secondary data - Answer pieces of information that have already been collected from other
sources and usually are readily available
primary data - Answer data collected to address specific research needs
sample - Answer a group of customers who represent the customers of interest in a research
study
data - Answer raw numbers or facts
information - Answer organized, analyzed, interpreted data that offer value to marketers
Syndicated data - Answer Data available for a fee from commercial research firms such as
Information Resources Inc. (IRI), National Purchase Diary Panel, and ACNielsen.
Scanner data - Answer a type of syndicated external secondary data used in quantitative
research that is obtained from scanner readings of UPC codes at check-out counters
Panel data - Answer information collected from a group of consumers
, data mining - Answer the use of a variety of statistical analysis tools to uncover previously
unknown patterns in the data stored in databases or relationships among variables
churn - Answer the number of consumers who stop using a product or service, divided by the
average number of consumers of that product or service
big data - Answer data sets that are too large and complex to analyze with conventional data
management and data mining software
qualitative research - Answer informational research methods, including observation,
following social media sites, in depth interviews, focus groups, and projective techniques
quantitative research - Answer structured responses that can be statistically tested to confirm
insights and hypotheses generated via qualitative research or secondary data
observation - Answer an exploratory research method that entails examining purchase and
consumption behaviors through personal or video camera scrutiny
virtual community - Answer online networks of people who communicate about specific
topics
sentiment mining - Answer data gathered by evaluating customer comments posted through
social media sites such as Facebook and Twitter
in depth interview - Answer an exploratory research technique in which trained researchers
ask questions, listen to and record the answers, and then pose additional questions to clarify or
expand on a particular issue
focus group interview - Answer A research technique in which a small group of persons
(usually 8 to 12) comes together for an intensive discussion about a particular topic, with the
conversation guided by a trained moderator using an unstructured method of inquiry.
survey - Answer a systematic means of collecting information from people that generally uses
a questionnaire
