C201 Business Acumen Exam Questions with
correct answers
Which part of the organizing process aids in effective and efficient progress toward planned goals and
often results in changes within the organization?
promoting vision
evaluating results
turning strategy into action
determining the specific activities - ✅✅evaluating results
what is the result of a company increasing the delegation of authority and the span of control?
centralized decision making
increased number of managers at the upper management level
increased number of direct reports per manager
increased decision-making authority given to employees - ✅✅increased decision-making authority
given to employees
Which two key elements does an effective organization include?
choose 2
human interaction
compensation
safety
structure - ✅✅human interaction
structure
,Why does a line organizational structure function most effectively in a crisis situation?
it provides specialized expertise, advice and guidance
it draws on temporary resources needed in an emergency
it establishes a direct flow of authority
it places authority in the hands of a group of individuals rather than a single person - ✅✅it establishes
a direct flow of authority
a company might divide itself into smaller groups that best match the types of customers it serves. what
is this an example of?
departmentalization
organization
strategic planning
decentralization - ✅✅departmentalization
Which primary driver does management use for an organization's structure?
ease of employee interaction
hierarchical accountability
company business processes
achievement of company goals - ✅✅achievement of company goals
Which step in the organizing process results in management grouping work activities into units within
the organization?
delegation
centralization
decentralization
departmentalization - ✅✅departmentalization
, A high-tech startup company is launching a marketing campaign for its new social media portal by
highlighting how the portal exceeds the connectivity and collaboration capabilities of all other social
media sites.
Which type of competitive advantage is this company leveraging?
brand recognition
customer loyalty
price
product - ✅✅product
which marketing strategy is devoted to maintaining continuous bottom line prices rather than relying on
short-term price-cutting tactics such as cents-off coupons, rebates and special sales?
skimming prices
penetration pricing
cost-based pricing
everyday low pricing - ✅✅everyday low pricing
When would a pull promotional strategy enhance a competitive advantage to market a product better
than a push strategy?
when the product is best sold through personal selling activities
when demand for the product is driven by marketing intermediaries
when demand for the product is driven by the end user
by combining messages of price-value, product differentiation, and prestige into a focused campaign -
✅✅when demand for the product is driven by the end user
which marketing tool is often used to build effective relationship marketing campaigns?
correct answers
Which part of the organizing process aids in effective and efficient progress toward planned goals and
often results in changes within the organization?
promoting vision
evaluating results
turning strategy into action
determining the specific activities - ✅✅evaluating results
what is the result of a company increasing the delegation of authority and the span of control?
centralized decision making
increased number of managers at the upper management level
increased number of direct reports per manager
increased decision-making authority given to employees - ✅✅increased decision-making authority
given to employees
Which two key elements does an effective organization include?
choose 2
human interaction
compensation
safety
structure - ✅✅human interaction
structure
,Why does a line organizational structure function most effectively in a crisis situation?
it provides specialized expertise, advice and guidance
it draws on temporary resources needed in an emergency
it establishes a direct flow of authority
it places authority in the hands of a group of individuals rather than a single person - ✅✅it establishes
a direct flow of authority
a company might divide itself into smaller groups that best match the types of customers it serves. what
is this an example of?
departmentalization
organization
strategic planning
decentralization - ✅✅departmentalization
Which primary driver does management use for an organization's structure?
ease of employee interaction
hierarchical accountability
company business processes
achievement of company goals - ✅✅achievement of company goals
Which step in the organizing process results in management grouping work activities into units within
the organization?
delegation
centralization
decentralization
departmentalization - ✅✅departmentalization
, A high-tech startup company is launching a marketing campaign for its new social media portal by
highlighting how the portal exceeds the connectivity and collaboration capabilities of all other social
media sites.
Which type of competitive advantage is this company leveraging?
brand recognition
customer loyalty
price
product - ✅✅product
which marketing strategy is devoted to maintaining continuous bottom line prices rather than relying on
short-term price-cutting tactics such as cents-off coupons, rebates and special sales?
skimming prices
penetration pricing
cost-based pricing
everyday low pricing - ✅✅everyday low pricing
When would a pull promotional strategy enhance a competitive advantage to market a product better
than a push strategy?
when the product is best sold through personal selling activities
when demand for the product is driven by marketing intermediaries
when demand for the product is driven by the end user
by combining messages of price-value, product differentiation, and prestige into a focused campaign -
✅✅when demand for the product is driven by the end user
which marketing tool is often used to build effective relationship marketing campaigns?
