Social Learning Theory correct answers A theory of learning process and social behavior which
proposes that new behaviors can be acquired by observing and imitating others; Bandura
Assumptions of social learning theory: correct answers - Media have cultivating power
- Humans are self-reflective and are capable of reflecting upon the appropriateness of behavior
- Observational learning through modeling
Modeling correct answers Taking note of what others do
Example of Modeling correct answers In the Pretty Women dinner scene, the character doesn't
know how to act at a fancy dinner and follows others' behavior
The Observational Learning Process correct answers Attention, retention, reproduction,
motivation
Direct motivation correct answers When you perceive you will be rewarded as a consequence of
modeling an observed behavior
Vicarious Motivation correct answers Motivation by the success of others who are similar to you
Self-Produced Motivation correct answers Often the strongest type of motivation; relies on
personal standards to decide whether to engage in behaviors
Bobo doll experiment correct answers Nursery school students observed an adult play
aggressively (yelling & hitting) with an inflatable clown (Bobo); when children were later
allowed to play with the Bobo, those children who witnesses the Bobo doll performed the same
aggressive actions and improvised new ways of playing aggressively
, Selective Exposure correct answers The process by which individuals screen out messages that
do not conform to their own beliefs
- Also known as congeniality or confirmation bias
Why does selective exposure occur? correct answers - Cognitively easier
- Moods/emotions
- Motivated reasoning + seeking validation
- A way to reduce cognitive dissonance
Types of Selective Exposure correct answers - News/entertainment
- Messages about different issues
- Specific mediums
What moderates selective exposure? correct answers - Individual characteristics
- Certainty of attitudes
- Strength of attitudes
- Political Knowledge
Environmental characteristics that affect selective exposure correct answers - Information utliity
- Number of available choices
- More likely to expose oneself to information presented all at once
- Social context
Consequences of Selective Exposure correct answers - Echo Chambers/Filter Bubbles
- Polarization
- Different perceptions of reality
- Heightened partisan reactions