2025-2026 PRSA APR TEST QUESTIONS WITH ALL
CORRECT & 100% VERIFIED ANSWERS|ALREADY
GRADED A+
1. You are the VP PR for a Texas nonprofit. You
Answer: B
noticed that despite serving many flood
Rationale: An organiza-
victims after Hurri- cane Katrina, there is an
tion is a living system.
increasing number of news reports alleging
As counselors, practition-
that the New Orleans chapter of the
American Red Cross' relief efforts involved abuses and ers must track
and inform
missteps. What is the best course of action line management of
based on these developments? ma- jor trends to help
orga- nizations proactively
A. While it's a hot topic, send a news release to adjust and adapt to their
local media outlets, offering a local environ- ments.
perspective on how or- ganizations should Choice A is incorrect be-
handle a crisis. cause it is a reactive tac-
B. Work with your leadership to implement a
volun-
teer responsibility education campaign within the next tic rather than
part of a
month. strategic plan. Choice
C. Make a mental note of the coverage. There C represents the static
hasn't been any negative coverage of your goal state of a closed
charity and man- agement is pleased with the system, not sensitive to
conduct of its longstand- ing volunteers. its environ- ment.
Choice D is a re-
D. Encourage leadership to keep a low profile until the active (not
proactive) re-
end of this news cycle. It's best to avoid sponse.
controversial topic unless the media inquires. Source: EPR Chapter 4,
pgs 148-156
2. You are the PR Director for a health clinic system. Your Answer: C & E
COO has noticed a disturbing trend with a decline in re- Rationale: An
Open Sys-
, 2025-2026 PRSA APR TEST QUESTIONS WITH ALL
CORRECT & 100% VERIFIED ANSWERS|ALREADY
GRADED
turning A+ to a particular clinic. Your department tems Model of
patients
Public Re-
is asked to develop a plan to improve the lations provides a
number of patient visits to the clinic. What is way to initiate
your best response corrective ac-
to your COO's concern of a decline in returning patient tions based o
open,
appointments? (Choose two) two-way
communication with
A. Create a promotional advertising campaign publics. Surveying
about
the patient base
(public)
, 2025-2026 PRSA APR TEST QUESTIONS WITH ALL
CORRECT & 100% VERIFIED ANSWERS|ALREADY
GRADED
the A+ of regular and annual
importance would be a first step
health check-ups. in identify reasons
B. Contact the local media to report on a new patients may not be
treat- returning to
ment the clinic physicians offer to raise public interest the clinic. Only
after be-
in their expertise. market.
C. Survey current and past patients and ask
them to rate satisfaction with several touch
points including; appointment wait times,
customer service, billing and quality of doctor.
D. Meet with other department managers to
identify non-returning patients and call
them to reschedule.
E. Form a focus group comprised of past
patients to discuss reasons they haven't
returned.
3. Company A plans to roll out a new product
line. What role should the PR manager play in
the campaign?
A. Securing ad space on a platform whose
viewership matches the company's target
, 2025-2026 PRSA APR TEST QUESTIONS WITH ALL
CORRECT & 100% VERIFIED ANSWERS|ALREADY
comingGRADED A+al feedback from the pa- tient viewpoint can
armed with actu- Answer: C
man- agement determine the best strategy to improve the return rate of Rationale: The PR
existing patients. manag- er's role is to
Source: EPR Chapter 7, pg. 162-163 Open Systems Model of Public develop and
Relations KSA 4.1 Demonstrates fa- miliarity with social science theories implement a
and research that guide planning, prioritiz- ing audiences, develop- ing communica- tion plan
messages, establish- ing credibility and trust. to achieve mea-
B. Surveying past consumers to identify what features surable results
toward set
they want to see in the new product line. goals and objectives.
C. Developing a communications plan for the Op- tion A is an
prod- uct line launch targeted to the example of ad-
company's primary publics. vertising, option B is
mar- keting and
option D is
CORRECT & 100% VERIFIED ANSWERS|ALREADY
GRADED A+
1. You are the VP PR for a Texas nonprofit. You
Answer: B
noticed that despite serving many flood
Rationale: An organiza-
victims after Hurri- cane Katrina, there is an
tion is a living system.
increasing number of news reports alleging
As counselors, practition-
that the New Orleans chapter of the
American Red Cross' relief efforts involved abuses and ers must track
and inform
missteps. What is the best course of action line management of
based on these developments? ma- jor trends to help
orga- nizations proactively
A. While it's a hot topic, send a news release to adjust and adapt to their
local media outlets, offering a local environ- ments.
perspective on how or- ganizations should Choice A is incorrect be-
handle a crisis. cause it is a reactive tac-
B. Work with your leadership to implement a
volun-
teer responsibility education campaign within the next tic rather than
part of a
month. strategic plan. Choice
C. Make a mental note of the coverage. There C represents the static
hasn't been any negative coverage of your goal state of a closed
charity and man- agement is pleased with the system, not sensitive to
conduct of its longstand- ing volunteers. its environ- ment.
Choice D is a re-
D. Encourage leadership to keep a low profile until the active (not
proactive) re-
end of this news cycle. It's best to avoid sponse.
controversial topic unless the media inquires. Source: EPR Chapter 4,
pgs 148-156
2. You are the PR Director for a health clinic system. Your Answer: C & E
COO has noticed a disturbing trend with a decline in re- Rationale: An
Open Sys-
, 2025-2026 PRSA APR TEST QUESTIONS WITH ALL
CORRECT & 100% VERIFIED ANSWERS|ALREADY
GRADED
turning A+ to a particular clinic. Your department tems Model of
patients
Public Re-
is asked to develop a plan to improve the lations provides a
number of patient visits to the clinic. What is way to initiate
your best response corrective ac-
to your COO's concern of a decline in returning patient tions based o
open,
appointments? (Choose two) two-way
communication with
A. Create a promotional advertising campaign publics. Surveying
about
the patient base
(public)
, 2025-2026 PRSA APR TEST QUESTIONS WITH ALL
CORRECT & 100% VERIFIED ANSWERS|ALREADY
GRADED
the A+ of regular and annual
importance would be a first step
health check-ups. in identify reasons
B. Contact the local media to report on a new patients may not be
treat- returning to
ment the clinic physicians offer to raise public interest the clinic. Only
after be-
in their expertise. market.
C. Survey current and past patients and ask
them to rate satisfaction with several touch
points including; appointment wait times,
customer service, billing and quality of doctor.
D. Meet with other department managers to
identify non-returning patients and call
them to reschedule.
E. Form a focus group comprised of past
patients to discuss reasons they haven't
returned.
3. Company A plans to roll out a new product
line. What role should the PR manager play in
the campaign?
A. Securing ad space on a platform whose
viewership matches the company's target
, 2025-2026 PRSA APR TEST QUESTIONS WITH ALL
CORRECT & 100% VERIFIED ANSWERS|ALREADY
comingGRADED A+al feedback from the pa- tient viewpoint can
armed with actu- Answer: C
man- agement determine the best strategy to improve the return rate of Rationale: The PR
existing patients. manag- er's role is to
Source: EPR Chapter 7, pg. 162-163 Open Systems Model of Public develop and
Relations KSA 4.1 Demonstrates fa- miliarity with social science theories implement a
and research that guide planning, prioritiz- ing audiences, develop- ing communica- tion plan
messages, establish- ing credibility and trust. to achieve mea-
B. Surveying past consumers to identify what features surable results
toward set
they want to see in the new product line. goals and objectives.
C. Developing a communications plan for the Op- tion A is an
prod- uct line launch targeted to the example of ad-
company's primary publics. vertising, option B is
mar- keting and
option D is
